Propelled by a combination of environmental challenges, government initiatives, consumer demand, and the unique dynamics of the country’s social media space, sustainability influencers in the UAE have become famous voices for making eco-friendly living feel more doable and relevant.
As the UAE faces countless environmental challenges like water scarcity, high energy consumption, carbon emissions, and more, sustainability has become a predominant concern for its citizens.
Not to mention, government initiatives like the Unity for Change and hosting COP28 in Dubai have further pushed the concept of sustainability forward in the UAE. In the middle of all this, sustainability influencers in Dubai, UAE are showing people how each action matters and is better for the planet.
What’s more is that their content is way more than spreading awareness. It’s about everyday choices. From fashion and food to travel and tech, they show how sustainability fits into regular life without feeling overwhelming or out of reach.
Before moving on to why brands in the UAE are so fascinated by these top Emirati sustainability influencers, let’s look at a couple of statistics to better understand the fascination.
- 95% of the UAE residents express concern about sustainability. (Khaleej Times)
- 80% of UAE residents are willing to cut ties with brands that don't prioritize sustainability. (Khaleej Times)
Given such strong sentiment around sustainability, it explains why brands in the UAE are constantly seeking to partner with creators who understand the domain to communicate their eco-friendly values. Brands can build trust and connect with consumers who are prioritizing sustainability in their choices.
On top of that, brands in the Middle East are utilizing the expertise and resources of the best influencer marketing agency in UAE to launch hyper-targeted campaigns. That said, let’s take a look at the list of the top sustainability influencers in Dubai, compiled after thorough research and review.
List of Best Sustainability Influencers on Instagram in Dubai, UAE
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1. Aisha Bin Bishr
Followers: 142kEngagement Rate: 3.67%About the Creator:
Dr. Aisha Bin Bishr is a top sustainability influencer in the UAE and a visionary leader in digital transformation and smart city innovation, deeply committed to sustainability and human-centric urban development. She shows her participation in global forums, such as the Kazanysh Forum, where she discussed smart city innovation and sustainability. She also shares moments from events like the CEO Women Business Club, where she serves as a keynote speaker.
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2. Hershey Gargash
Followers: 120kEngagement Rate: 4.43%About the Creator:
Hershey Gargash is a well-known sustainability advocate based in Dubai, UAE. The creator shares content that intertwines eco-conscious living with travel, wellness, and motherhood. She displays her sustainable practices, vegan lifestyles, and holistic wellness approaches like Reiki healing. Hershey also stresses the importance of sustainable choices in everyday life, from mindful travel to eco-friendly parenting.
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3. Abdul Aziz Al Nuaimi
Followers: 74.1kEngagement Rate: 3.5%About the Creator:
Sheikh Abdul Aziz bin Ali Al Nuaimi, affectionately known as the "Green Sheikh," is a famous environmental advocate from the Ajman royal family in the UAE. With a background in chemical and petroleum engineering, he chose to dedicate his life to sustainability and environmental activism. He shares insights on sustainability, social campaigns, and philanthropy. He also emphasizes the importance of foresight in sustainability and the role of leadership in driving environmental change.
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4. Dr. ELHAM CHEHAIMI
Followers: 60.7kEngagement Rate: 1.33%About the Creator:
Dr. Elham Chehaimi is a famous sustainability strategist, CSR consultant, and best sustainability influencer based in Dubai/GCC. She is the founder and CEO of Bright Path, a boutique consultancy dedicated to integrating sustainability into business strategies across the MENA region. Dr. Chehaimi's work emphasizes the importance of embedding sustainability into core business strategies, advocating for conscious capitalism, and fostering global collaboration to address climate change.
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5. Mariam bint Mohammed Almheiri
Followers: 54.6kEngagement Rate: 3.35%About the Creator:
Mariam bint Mohammed Almheiri is a famous sustainability influencer on Instagram in the Middle East who also serves as the Minister of Climate Change and Environment. She shares insights into her professional engagements and initiatives related to climate change, environmental conservation, and sustainable development. Additionally, she has advocated for sustainable oceans, stating that "sustainable oceans mean sustainable marine life & livelihoods."
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6. Sujata Assomull
Followers: 48.5kEngagement Rate: 3.79%About the Creator:
Sujata Assomull is a Dubai-based fashion journalist and sustainability influencer in the UAE who seamlessly blends her deep-rooted knowledge of the fashion industry with a commitment to promoting eco-conscious practices. Sujata shares insights into sustainable fashion, mindful consumption, and the evolving landscape of the fashion industry. She has been recognized as a 'Champion of Sustainability' by Amala Earth. The creator has also been involved in initiatives like Fashion Futures Dubai.
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7. Amanda Grogor (Rushforth)
Followers: 19.4kEngagement Rate: 2.89%About the Creator:
Amanda Rushforth is a Dubai-based environmental consultant and passionate sustainability advocate. Her content seamlessly blends eco-conscious living with fashion, wellness, and marine conservation, offering a refreshing perspective on sustainable lifestyles. She uses her platform to educate followers on the importance of sustainable fashion choices, such as reading labels, understanding materials, and supporting ethical brands.
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8. Nawal Al-Hosany
Followers: 17.4kEngagement Rate: 3.81%About the Creator:
Dr. Nawal Al-Hosany is a famous figure in the UAE's sustainability landscape, serving as the UAE's permanent representative to the IRENA. Her work focuses on advancing renewable energy initiatives and promoting sustainable development on both national and international platforms. She posts her participation in global conferences, panel discussions, and events centered around renewable energy and sustainability. For instance, she has shared experiences from events like the Abu Dhabi Sustainability Week, where she engaged in panels discussing energy transitions.
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9. Amruta Kshemkalyani
Followers: 3.7kEngagement Rate: 5.44%About the Creator:
Amruta Kshemkalyani is a leading sustainability influencer in Dubai and a social entrepreneur based in Dubai. With over 17 years of experience in the MENA region, she has worked across various sectors, including engineering, construction, food, logistics, consumer goods, tourism, and hospitality, to implement sustainable solutions and drive decarbonization efforts. One of her notable initiatives is the #ZeroWasteUAE campaign, launched in 2017, which aims to reduce waste and promote healthier, more sustainable lifestyles in the UAE.
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10. Nadine Zidani
Followers: 2.9kEngagement Rate: 1.74%About the Creator:
Nadine Zidani is a Dubai-based sustainability strategist, influencer, impact entrepreneur, and founder of MENA Impact. Nadine shares insights into sustainable living, climate action, and the importance of integrating cultural heritage into sustainability efforts. Nadine also hosts the Impact Talk podcast, where she engages with changemakers and discusses topics related to sustainability, climate tech, and social impact in the MENA region.
Before You Go
As consumer expectations and demand for sustainability have gone through the roof, these top sustainability influencers in the UAE are helping brands connect with these consumers for better product placements. Brands that are actively involved in sustainability can gain an upper hand in the market by partnering with these influencers in the UAE.