There’s a growing demand for new experiences, trends, and different ways of living in Saudi Arabia. Live music festivals, fashion weeks, heritage tourism, desert resorts, homegrown cafés, fashion pop-ups, and whatnot, the country is opening up to new lifestyle segments across entertainment, travel, fashion, beauty, and wellness like never before.
And in a country where culture and religion still shape everyday choices, this shift is being guided carefully, almost delicately, by voices that people trust, i.e., lifestyle influencers in Saudi Arabia.
These top lifestyle influencers in Saudi Arabia, KSA, cover everything that makes up daily life in the Kingdom today, like-
- Showing what a regular day looks like in Riyadh or Jeddah
- Reviewing new cafes and restaurants to find the best local dishes like Kabsa and Mandi, offering their audience an authentic flavor of the Kingdom.
- Sharing weekend getaways across Saudi Arabia’s heritage spots
- Providing home decor tips and hacks
- Sharing fashion content like modest outfit ideas, hijab styling tips, and the latest global trends
Many also bring culture into focus by sharing personal lifestyle choices and local values that their audiences instantly relate to.
With such wholesome content about their day-to-day lifestyle, the role of these lifestyle Instagrammers in Saudi Arabia cannot be emphasized enough in persuading the interest of consumers in a product or brand, thus increasing the rate of purchase intention of the customers.
In order to do so, brands in KSA are increasingly partnering with the best lifestyle influencers in Saudi Arabia, and let’s find a perfect one for your brand from the list below, which is researched and compiled by the top influencer marketing agency in Saudi Arabia.
List of the Best Lifestyle Influencers on Instagram in Saudi Arabia
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![Nesma Elgohary]()
1. Nesma Elgohary
Followers: 5.6 MEngagement Rate: 0.84%About the Creator:
Nesma Elgohary is one of the most popular lifestyle influencers in KSA, known for sharing her wholesome lifestyle in Saudi Arabia. Nesma shares her fashion videos, styling tips, and traveling vlogs with her followers to give them a glimpse of her lifestyle. With her stunningly curated feed and mesmerizing visuals, Nesma’s profile looks straight out of a Pinterest mood board. She has worked with brands like Air France, Home Center, Trendyol, Rasasi Perfumes, and more.
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2. Ghassan Shaker
![Ghassan Shaker]()
Followers: 1.3 MEngagement Rate: 0.96%About the Creator:
Being one of the famous lifestyle influencers in Saudi Arabia, Ghassan Shaker shares his holistic wellness lifestyle with his audience. With his content around fitness, such as viral healthy recipes, and leisure, Ghassan has accumulated a large audience who appreciates such content and is actively seeking such content. He shares visually appealing, easy-to-make, nutritious recipes.
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3. Nada Baeshen
![Nada Baeshen]()
Followers: 706kEngagement Rate: 5.25%About the Creator:
Nada Baeshen is another one of the leading lifestyle content creators in Saudi Arabia. Nada is also a TV host at MBC1 and co-founder of multiple businesses. On Instagram, Nada shares many of her different outfit styles, fashion choices, and her exciting travel journey. Nada has a love for art galleries, and she tends to show everything about them during her travels to places like Saint Tropez and Venice. She has worked with brands like Pantene, Guerlain, Motorola, etc.
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4. Nojoud Alrumaihi
![Nojoud Alrumaihi]()
Followers: 637kEngagement Rate: 1.05%About the Creator:
Nojoud Alrumaihi shares her day-to-day life happenings on Instagram with her audience. Nojoud very recently shot a passion project in collaboration with Vogue Arabia, which Nojoud described to be extremely heartwarming. During her travels, Nojoud shares her statement fashion pieces that are bold yet extremely chic, making her one of the perfect lifestyle influencers for Saudi brand campaigns. She recently also talked about some of the fashion trends in 2025. The creator has partnered with brands like PDPAOLA, Blue Diamond Jewellery, COS, and more.
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5. Ajwa Aljoudi
![Ajwa Aljoudi]()
Followers: 266kEngagement Rate: 0.46%About the Creator:
Ajwa Aljoudi is often said to be one of the most compelling lifestyle Instagrammers in Saudi Arabia. She is also known as “Saudi’s Red Carpet Gal,” as she gained immense international recognition after her photo went viral in 2021, which opened doors to cover global events like the Golden Globes and Emmys. She has further represented Saudi media at top-tier events including the Oscars, Golden Globes, Emmys, and Cannes.
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6. Layan Farhat
![Layan Farhat]()
Followers: 235KEngagement Rate: 1.63%About the Creator:
Layan Farhat is one of the leading Saudi Arabian lifestyle Instagram influencers, a dietitian, and a wellness expert. She is one of the regular guests on TV and radio segments of Abu Dhabi TV, MTV, OTV, and Aghani Aghani to discuss diet trends, wellness habits, mental health, social media’s impact, and body positivity. She also shares content around her outfits, beauty routines, home décor tips, and self-care rituals. Layan was also honored with the Arab Women of the Year Award 2020.
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7. Wala Aqeel
![Wala Aqeel]()
Followers: 207kEngagement Rate: 0.97%About the Creator:
Being one of the best lifestyle influencers on Instagram in Saudi Arabia, Wala Aqeel shares a number of different types of content on her Instagram. She shares practical beauty tips, skincare routines, outfits, and style inspiration with her audience. The creator has worked with brands like MAC Cosmetics, Nivea, Kosas, Sephora Middle East, and many more.
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8. Rania Maradni
![Rania Maradni]()
Followers: 170kEngagement Rate: 0.02%About the Creator:
Rania Maradni is another one of our Saudi lifestyle influencers on Instagram. She showcases one of the most aesthetic lifestyles of the KSA. Rania shares her outfits, outings, and beauty content on Instagram. She also attended the Joy Awards 2025 event in Riyadh, showcasing her mesmerizing outfit and some of the event glimpses to her followers.
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9. Malak Monzer
![Malak Monzer]()
Followers: 103kEngagement Rate: 3.66%About the Creator:
Malak is a leading lifestyle influencer in Saudi Arabia, known for sharing content around themes like fashion, travel, family life, and romantic relationships. She showcases lingerie, formal wear, and trend-driven outfits. She also shares the content of her motherhood journey and shares styled children’s fashion content. She was also the face model for Bassam Fattouh’s masterclass at HiyHub Riyadh in November 2024.
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10. Ghanita Shariq
![Ghanita Shariq]()
Followers: 47.5kEngagement Rate: 0.80%About the Creator:
Ghanita Shariq is one of the best lifestyle influencers in Saudi Arabia. On her Instagram, she shares her daily moments with her family and her lifestyle in Jeddah. She occasionally also shares skincare routines, makeup tutorials, product insights, and self-care tips. Sometimes, she also cooks, features local eats, and shares food reviews. She was also awarded the Top Influencer of the Year 2023 award.
Final Thoughts
With these content creators sharing their Saudi living experiences, consumers are all the more influenced by these influencers’ decisions, styles, choices, and overall lifestyles. Brands in the KSA are noticing and collaborating with leading influencer agencies to launch campaigns with these top lifestyle influencers in Saudi Arabia to tap into a whole new market in a way that’s tried and tested.
