A decade or two ago, seeing female influencers in Saudi Arabia dominate social media was extremely rare. But today? They dominate many of the Saudi Arabian digital space, from fashion and beauty to travel, fitness, lifestyle, and wellness. The population of Saudi Arabia's social media users in 2024 reached 35.33 million, with 45.9% belonging to women!
Well, but this rise is no coincidence. This reflects a larger shift in the KSA. The social and economic environment of Saudi Arabia has gone through great changes. Social media usage in Saudi Arabia has reached new heights with increasing opportunities, progressive societal standards, and a push for digital entrepreneurship.
And the biggest reason for this shift? Government’s Saudi Vision 2030. The initiative established both freedom and new opportunities that support women. The labor force participation rate of Saudi women rose to 35.8% in 2024 from an initial 16.4% in 2015. (Financial Times)
This has led to an increase of female influencers in Saudi Arabia spanning across various domains like travel, fashion, beauty, lifestyle, etc. With years of quality content, these female influencers in Saudi Arabia have gathered dedicated followers who are actively interested in their particular niches.
With that, brands in Saudi Arabia have taken note of their influence over their audience and constantly try to partner with them to gain an edge over their competitors. That said, our leading influencer marketing agency in Saudi Arabia has curated a list of the best female influencers in Saudi Arabia for your brand to partner with.
List of the Top Female Influencers in Saudi Arabia
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![Nesma Elgohary]()
1. Nesma Elgohary
Followers: 5.5 MEngagement Rate: 1.04%About the Creator:
Nesma Elgohary is one of the best Saudi Arabian lifestyle influencers known for her content around fashion, styling, and travel themes. The creator has an active passion for traveling across the Middle East in countries like Turkey, the UAE, Jordan, and more. Nesma has also been featured in media publications like Khalejia TV. Nesma is best known for her sophisticated and polished content, and her feed remains one of the most aesthetic ones in Saudi Arabia. Some of the brands Nesma has recently worked with are Al Saif Gallery, Blooming, AlKabeer, Home Centre Stores, Grand Hyper, and more.
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2. Enas Al-Henti
![Enas Al-Henti]()
Followers: 3.5 MEngagement Rate: 0.13%About the Creator:
Enas Al-Henti is a well-known travel influencer from Saudi Arabia. She has been to a number of countries like England, Thailand, Dubai, India, the UAE, and many more. She is an entrepreneur, and her content shows her confidence in being one. Her feed showcases some breathtaking tropical destinations and stunning visuals. Enas’s feed exudes pure old-money aesthetic vibes and luxury in every frame. Her content also displays her keen interest in indulging in the local culture. Her feed is literally a feast for the eyes.
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3. Shouq
![Tareekaa]()
Followers: 2.9 MEngagement Rate: 0.13%About the Creator:
Shouq is a fashion and lifestyle content creator from Syria living in Saudi Arabia. The influencer has done some collaborations with brands like Schweppes, Guess, Puma, Vichy Laboratoires, Nivea, Burberry and many more. Shouq has walked the ramp for the Riyadh Fashion Week 2024. The creator also had the privilege of being a part of the Red Sea Film Festival 2024. She also made an appearance with a bold choice of outfit at the Saudi Cup 2023 and 2024 and showcased the entire experience to her audience. Her Instagram profile looks as if it is straight out of Pinterest.
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4. Bibi Alabdulmohsen
![Bibi Alabdulmohsen]()
Followers: 2.8 MEngagement Rate: 0.12%About the Creator:
Bibi Alabdulmohsen is a Kuwaiti influencer renowned for her content in niches like fashion, beauty, and lifestyle. Bibi supports charities like the football charity match like Match for Hope in Qatar. She also received an award at the Joy Awards in January 2024. The creator has also participated in in-depth interviews, such as her appearance on "#ABtalks," where she delves into personal experiences and perspectives. She has worked with brands like Riva Fashion, NU, IKEA, 965 Outlet Expo, etc. She has also been featured in media channels like Your Interaction.
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5. Sarah Alwadani
![Sarah Alwadani]()
Followers: 2.7 MEngagement Rate: 0.80%About the Creator:
Sarah Al-Wadani is a well-established Saudi Arabian influencer and beauty expert who creates content like beauty tutorials and fashion insights and shares her luxury lifestyle moments. The creator is also a mother of four and often showcases family moments with her kids. Sarah loves showing off her personal style on her profile with luxurious handbags, designer dresses, high-end makeup, etc. Her influence in the beauty and fashion industry has made her a notable figure in Saudi Arabia and the broader Middle Eastern region.
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6. Zena Emad
![Zena Emad]()
Followers: 2.2 MEngagement Rate: 0.27%About the Creator:
Zena Emad is a popular Saudi Arabian singer and music influencer. On her profile, she shares her music performances, latest music albums, glimpses of unreleased albums, etc. She also shares her traveling experiences with her audience. In September 2023, Zena was honored as Spotify's EQUAL Arabia Ambassador. This recognition coincided with Saudi National Day celebrations, pinpointing her contributions to the cultural domain. She has partnered with brands in Saudi Arabia, like Bioderma, Lipton Ice Tea, Honor, Blooming, and more.
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7. Rand Alshehili
![Rand Alshehili]()
Followers: 2.2 MEngagement Rate: 0.48%About the Creator:
Rand Alshehili is a 15-year-old fashion model and singer from Saudi Arabia. She was also seen walking at the Shein Kids Fashion Show. The 15-year-old loves to travel and has been to South Korea, Hong Kong, Malaysia, the Czech Republic, Italy, and many more. Her Instagram also shows that she has a keen interest in art and pottery. Rand has also been a part of a number of events at Gucci, Shein, Laverne, etc. She has also been the model for the kids' clothing brand- Riva Kids. The Social Media personality was exclusively invited along with her sister, Rafeef, to launch the Dior fall collection line.
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8. Aya Fawzy
![Aya Fawzy]()
Followers: 2 MEngagement Rate: 0.47%About the Creator:
Aya Fawzy is an Egyptian travel and fashion creator currently living in Saudi Arabia. The creator’s Instagram shows that she is a very family-oriented person and loves being around her child and husband. Aya was spotted at the Riyadh Fashion Week 2024. The creator has done some brand partnerships with Blooming Wear, MOTF, Styli, Trendyol, and so many more. Aya has been to Thailand, Yas Island, Bali, Spain, Switzerland, Seychelles, Hungary, Italy, Bulgaria, Austria, Netherlands, and many more. Her feed shows that she is a true water baby.
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9. Eleen Suliman
![Eleen Suliman]()
Followers: 1.9 MEngagement Rate: 2.36%About the Creator:
Eleen Suliman is one of the most famous Saudi Arabian influencers whose content revolves around fashion, lifestyle, beauty, and travel. She has collaborated with magazines like Elle Arabia and Vogue Arabia. Eleen walked the red carpet at the 2023 Cannes Film Festival, donning an elegant gown by the designer Sara Mrad. She has also briefly acted in the series called "Jalla, Girls." She has also attended events like Dubai Fashion Week, Riyadh Fashion Week, and Joy Awards and provided her audience with glimpses of the event.
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10. Sara Mohannad
![Sara Mohannad]()
Followers: 1.9 MEngagement Rate: 1.24%About the Creator:
Based in Jeddah, Sara Mohannad is one of the leading influencers in Saudi Arabia, known for her travel and lifestyle content. Sara has a passion for traveling and immersing herself in the local culture of the countries she explores. Some of the Middle Eastern countries she has studied and shared experiences with her followers are the UAE, Qatar, Jordan, Lebanon, etc. Sara was also invited to the exclusive L’oreal Paris event in 2023 and the Red Sea Film Festival in Jeddah. She has worked with brands like Shein, Lenskart, Sheeth Store, etc.
Wrapping Up
As we come towards the end of our blog, we have understood that female influencers in Saudi Arabia are making huge waves in the Saudi Arabian market. They have indulged themselves in spaces like lifestyle, travel, music, fashion, beauty, and more and share their experiences and expertise with the women of KSA and beyond. With their content, they have gained the ability to influence their audience, and hence, brands in Saudi are seeking to partner with these influencers to become a household name in the KSA.
