Influencers on Instagram from Saudi Arabia have risen with their one-of-a-kind stories, advice, and creativity. These top Instagram influencers in Saudi Arabia are quite lucrative as they have played their cards right in capturing their audience’s interest and attention.
These influencers create content across multiple themes in the Kingdom of Saudi Arabia, be it-
- Fashion influencers providing a sneak peek into Riyadh Fashion Week with their glamorous outfits and statement pieces
- Comedy influencers sharing relatable family scenarios of the Gulf in a humorous way
- Hijabi influencers talking about their norms and local cultural practices
- Food influencers sharing their perfected and unique recipe for traditional Saudi dishes like Kabsa and Mandi
- Travel influencers discovering off-beat places in Riyadh and Jeddah
And whatnot!
Instagram is filled with creators from all across the KSA who have their audiences wrapped around their content and present their personal lifestyles to their audiences.
And unsurprisingly, people follow these influencers for relatability and recommendations, as many decisions are influenced by perceived authenticity. For that matter, brands in the KSA are actively seeking to partner with some of the best Instagram influencers in Saudi Arabia for better product placement.
Below is the list of the best ones in the industry, researched and scouted by the top influencer marketing agency in Saudi Arabia for your brand to partner with its perfect fit.
List of the Best Influencers on Instagram in Saudi Arabia
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1. Model Roz
Followers: 15.1 MEngagement Rate: 0.01%About the Creator:
Rawan Abdullah Abu Zaid, famously known as Model Roz, is one of the leading influencers on Instagram in KSA. She regularly attends major global events like New York Fashion Week, Cannes Film Festival, and the Versace show in LA, and she shares her experiences, her glamorous outfits, and some of the events happening with her followers. She is also the first Saudi female model to break into mainstream international fashion.
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2. Mohammed Shamsi
Followers: 8.9 MEngagement Rate: 1.62%About the Creator:
Mohammed Shamsi is one of the most loved and famous Saudi Instagram influencers. He is well-known for his country-famous comedy sketches. His hallmark is portraying humorous family characters like Umm Mohammed (his mother), Abu Mohammed, and Sheilah, depicting everyday, relatable family scenarios in a fun, relatable, and humorous way. He was awarded the Best Comedy Creator in the Middle East in 2019.
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3. Nesma Elgohary
Followers: 5.6 MEngagement Rate: 0.84%About the Creator:
Nesma Elgohary is the most well-known Saudi Arabian Instagram content creator. She creates fashion, styling, travel, and lifestyle content on Instagram. With high-quality visuals and to-the-point aesthetics, Nesma’s feed looks straight out of a Pinterest mood board. Over the years, she has worked with many brands like Blooming Wear, My Brand, Bokharestro Restaurant & Cafe, Kufta, and many more.
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4. Hisham Baeshen
Followers: 4.9 MEngagement Rate: 0.09%About the Creator:
As a renowned food blogger, chef, and culinary content creator with international recognition, Hisham Baeshen is one of the top Saudi influencers on Instagram. He was listed among the 20 most influential chefs worldwide and served as a guest judge on Top Chef Middle East. On Instagram, he shares short, engaging cooking videos covering both traditional Saudi dishes like kabsa and jareesh, and global favorites like hamburgers, shawarma, etc. He also shares a few culinary tips, restaurant reviews, and spurs debates on ingredients, and always presents with an honest voice.
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5. Darin Al Bayed
Followers: 4 MEngagement Rate: 0.73%About the Creator:
Being one of the popular Instagram influencers KSA, Darin Al Bayed shares various themes of content on Instagram, like comedy sketches depicting every day Gulf social situations, relating to poking fun at family, relationships, fashion faux pas, and cultural quirks. She also shares her personal style preferences, such as oversized clothing and minimalistic jewelry, and her fashion choices.
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6. Eleen Suliman
Followers: 1.9 MEngagement Rate: 0.07%About the Creator:
Eleen Suliman is a well-established Saudi-based Instagram influencer, known for her content around fashion, beauty, lifestyle, and travel content on Instagram. She worked as a TV host on MBC's "Yalla Banat" and walked red carpets at Cannes, Arab Fashion Week, and Dubai Fashion Week. She shares chic outfit inspiration, makeup tutorials, and skincare routines, mostly on the high-end side. She also shares her experiences of luxury travel and lifestyle.
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7. Yara Alnamlah
Followers: 1.5 MEngagement Rate: 0.39%About the Creator:
Being one of the top content creators on Instagram in Saudi Arabia, she shares tutorials on everything from bold liner and metallic eyeshadow to “everyday dewy” looks, by using luxury brands like Dior, Hermès, and Chanel. She also attends international fashion weeks like Haute Couture Week in Paris and shares polished street-style pictures from runways including Fendi, Dior, and Maison Margiela.
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8. Alanoud Badr
Followers: 1.2 MEngagement Rate: 0.26%About the Creator:
Alanound Badr was voted the Arab Fashion Influencer of the Year at EMIGALA 2024 and also earned Cosmo ME’s Best Fashion Influencer award in 2018. She is well-known for her fashion-forward aesthetic, like bold silhouettes, vibrant colors, luxury styling, and statement pieces. She has also had an international runway presence, having walked for Elisabetta Franchi at Milan Fashion Week in 2022.
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9. Nada Baeshen
Followers: 706kEngagement Rate: 5.19%About the Creator:
Nada Baeshen is a Saudi based top Instagram influencer, entrepreneur, and TV personality. She is also the TV host on MBC’s Kalam Nawaem and MBC1 discussing matters like women’s issues, lifestyle, and entertainment. For her fashion content, she shares luxury, modest, and statement pieces like Dior and Prada, tailored gowns, and monochrome ensembles. She also shares her travel diaries to places like Venice, Georgia, Capri, etc.
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10. Abdullah Al Jumah
Followers: 654kEngagement Rate: 0.88%About the Creator:
Abdullah Al Jumah is famous for his travel content and global adventures. Famous for his flashpacking and luxury travel content, he showcases upscale stays at night with adventurous daytime exploration. He shares his global travel stories as he has logged visits to over 110 countries, gathering different experiences, stories, and cultures. He was also named among Arabian Business’s 100 Most Powerful Arabs Under 40.
Before You Go
As we have reached the end of our blog, we have comprehended the fact that these top Instagram influencers in Saudi Arabia, KSA have their audiences hooked to their very core with their engaging and compelling storytelling and useful content. Brands in a similar industry are increasingly partnering with these influencers to gain visibility in front of the right audience and get an upper hand in the Saudi market.