The paradigm shift in the skincare and cosmetics market continues to be propelled by the growing demand in Saudi Arabia and the wider Middle East. On platforms like Instagram, content creators are moulding how skincare is understood and discussed.
Amongst them, dermatologists in Saudi Arabia are using their expertise to create practical, easy-to-follow content that connects directly with everyday concerns. Their years of expertise and experience are now reaching wider audiences, adding to the increasing social chatter around skincare routines and product choices.
These skincare influencers in Saudi Arabia create a multitude of content, like-
- Sharing demonstrations to show product texture and finish
- Providing honest skincare reviews based on personal experience
- Talking about everyday skincare struggles and providing the best solutions
- Breaking down terms like hyaluronic acid, lactic acid, kojic acid, etc, in simple, layman’s language
- Sharing step-by-step routines adapted to Saudi weather and lifestyle
- Sharing tips designed specifically for Arab skin
- Providing personalized skincare routines for specific skin concerns
These expert skincare influencers in KSA and top dermatologists have a strong nose for news in the skincare industry. Not to mention, their popularity increased by leaps and bounds as people are turning to them for advice and for clarity in a market overflowing with options.
This way, skincare content creators in Saudi Arabia have created a community of a targeted audience who, in fact, seek skincare advice, recommendations for skincare products, and more.
Leading skincare brands in Saudi Arabia and the Middle East, like Bioderma, Garnier, Esthederm, Vichy Laboratoires, CeraVe, and many more, are constantly partnering with these influencers to gain visibility, build brand recall, and increase sales from an audience interested in the same industry.
After heavy research and analysis, our top influencer marketing agency in Saudi Arabia has compiled a list of the top skincare influencers in KSA for your brand to collaborate with.
List of the Best Skincare Instagrammers in Saudi Arabia, KSA
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![Tamar Sordia]()
1. Tamar Sordia
Followers: 758kEngagement Rate: 0.05%About the Creator:
Based in Jeddah, Tamar Sordia is one of the leading skincare Instagrammers in Saudi Arabia. She shares content like DIY, natural remedies, targeted skincare tips, haircare routines, trying out viral skincare products, and trendy skincare content. She has worked with brands like Sheglam, Mixsoon USA, Shein, and more.
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2. Rawan Mansour
![Rawan Mansour]()
Followers: 414kEngagement Rate: 1.09%About the Creator:
Rawan Mansour is one of the most famous Saudi skincare influencers. Rawan shares content like her skincare routines, best practices, hidden tips and tricks, and more with her followers to achieve better skin health. She was also exclusively invited to the Bioderma launch event in Saudi Arabia. She has worked with brands like Esthederm, Bioderma, and others.
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3. Nouran Abdulomonem
![Nouran Abdulomonem]()
Followers: 356kEngagement Rate: 0.90%About the Creator:
Nouran Abdulomonem is another one of the popular skincare influencers on Instagram in Saudi Arabia. She is famous for her skincare tutorials, personalized skincare routines, haircare tips, and more. Her content spans beauty tips & tutorials, skincare, and beauty & health. Nouran is also a Sephora ambassador in the KSA. She has partnered with Amazon Beauty, Garnier, Eyewa, Vichy Laboratoires, and more brands in the Middle East.
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4. Nour Haddad
![Nour Haddad]()
Followers: 342kEngagement Rate: 2.18%About the Creator:
Based in Riyadh, Nour Haddad is considered one of the top skincare influencers in Saudi Arabia. Nour was invited by the La Roche-Posay International to the skin summit and launch event of their products in the Middle East. She has worked with brands like Fem, L'Oréal Paris, Axis-Y, CeraVe, and many more skincare brands in the KSA.
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5. Shrooq Ayman
![Shrooq Ayman]()
Followers: 278kEngagement Rate: 0.11%About the Creator:
Being one of the best skincare influencers in KSA, Shrooq Ayman shares a multitude of skincare content with her followers. The creator shares skincare routines, the importance of particular products like sunscreen, and more, to help her audience achieve glowing skin. She has worked with brands like Bioderma, Clorox, Esthederm, and more in the Middle East.
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6. Sarleen Ahmed
![Sarleen Ahmed]()
Followers: 258kEngagement Rate: 0.16%About the Creator:
Sarleen Ahmed is among the leading skincare content creators in Saudi Arabia. The creator shares skincare, bodycare, and haircare content with her audience on Instagram. She shares unique skincare tips, her personalized skincare routines that she follows religiously, and more. She has worked with brands like La Roche-Posay International, Vichy Laboratoires, Garnier, Letoile, CeraVe, and many more.
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7. Yasmine Nofal
![Yasmine Nofal]()
Followers: 114kEngagement Rate: 0.08%About the Creator:
Based in Jeddah, Yasmine Nofal is considered one of the best skincare Instagram influencers in Saudi Arabia because of her loved skincare content within her community. She shares complexion care tutorials, skincare product reviews, and cosmetic looks. She has worked with beauty and skincare brands like Dermactive, Shein, Sheglam, etc. The creator was also invited to the Huda Beauty event in Jeddah to increase awareness about the particular product.
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8. Dr. Saad AlSogair
![Dr. Saad AlSogair]()
Followers: 107kEngagement Rate: 3.36%About the Creator:
Dr. Saad AlSogair is a dermatologist and skincare influencer in KSA. He made history as he is the first dermatologist from the GCC region to receive the prestigious International Leadership Medal in 2025. He was also honored as “Dermatologist of the Year” by the World Organization of Aesthetic Medicine Doctors in Switzerland. On his Instagram, he talks about skin issues, skin health, and best practices to raise awareness around such topics.
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9. Lilian Maan
![Lilian Maan]()
Followers: 95.9kEngagement Rate: 2.49%About the Creator:
Lilian Maan shares skincare product use cases, product demonstrations, and provides practical yet effective solutions. The creator mixes tutorials, before-and-after results, and honest reviews, and makes her content both informative and relatable. Lilian also showcases new product launches from both international and regional skincare brands.
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10. Dr. Sara Selim
![Dr. Sara Selim]()
Followers: 77.8kEngagement Rate: 0.33%About the Creator:
Dr. Sara Selim is a famous skincare influencer in Saudi Arabia who sometimes also shares content around lifestyle, beauty, and mental health. Sara shares product usages, honest product reviews, quick makeup tutorials, and more. The best part is that she breaks down complex skincare serums and makes her audience understand them in simple, layman's terms.
Bottom Line
After all is said and done, skincare brands in Middle East are partnering with these top skincare influencers in Saudi Arabia, KSA, to gain exposure in the Saudi market. When partnering with these expert influencers, brands can leverage these influencers’ pre-built communities to gain visibility, trust, and credibility.
