With an industry worth $30 billion in 2023 and projected growth to $42 billion by 2028, Saudi Arabia’s fashion market is propelling its contribution to the national GDP from 1.4% in 2022 to 2.5% in 2023, which is beyond tremendous for a country of just over 33 million people. (B2B Connect)
However, the industry's growth doesn’t just lie in its numbers. Fashion in Saudi Arabia is shifting. It’s mixing tradition with global trends and modern tastes to find its own space in global conversations around style.
And what’s the major reason for this shift?
Unsurprisingly, fashion influencers in Saudi Arabia.
And the people of Saudi Arabia have gone gaga over their content!
These creators have brought international styles, silhouettes, and aesthetics to their audience while keeping their cultural identity intact with modest fashion. They don’t compromise on modesty, instead, they redefine it. Through abayas with a twist, layered looks, and creative pairings, they’ve shown that modest fashion can be expressive, contemporary, and incredibly stylish.
After being such a hit in the country around fashion, fashion brands in Saudi Arabia have actively started working with the best fashion influencers in Saudi Arabia to build trust amongst their audience and tap into the pre-built, engaged, and heavily-interested community of these influencers.
To execute top-tier fashion campaigns in Saudi Arabia, brands are seeking expertise and resources to steer through the industry with clarity and precision. In light of that, the best influencer marketing agency in Saudi Arabia has compiled a list of the leading fashion Instagrammers in Saudi Arabia for your brand to partner with.
Let’s explore the list curated after thorough research and review.
List of the Best Fashion Influencers on Instagram in Saudi Arabia
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![Nesma Elgohary]()
1. Nesma Elgohary
Followers: 5.6 MEngagement Rate: 2.92%About the Creator:
Nesma Elgohary is one of the most famous fashion influencers in Saudi Arabia. The creator is popular for her sophisticated style. She showcases and talks about modest fashion and features chic outfits, luxury fashion pieces, and polished aesthetics. Nesma also loves to travel, and she displays all her outfits and talks about styling pieces on her Instagram. Nesma has worked with brands like Max Fashion, MOFT, Akoon Couture, Blooming Wear, and many more.
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2. Hala Abdallah
![Hala Abdallah]()
Followers: 2.6 MEngagement Rate: 2.95%About the Creator:
Hala Abdallah is a leading Saudi fashion influencer who has impacted the fashion scene in the Middle East and beyond with her distinctive style. Hala curates a feed that showcases her effortless chic style and features a mix of high-end fashion pieces and accessible streetwear. Her content includes fashion-forward outfits, coordinated accessories, and statement pieces. She has worked with brands like Fendi, Tommy Hilfiger, Valentino, and more. Hala also attended the Milan Fashion Week with her bold fashion choices.
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3. Alanoud Badr
![Alanoud Badr]()
Followers: 1.2 MEngagement Rate: 5.02%About the Creator:
Alanoud Badr, widely recognized by Fozaza, is a leading Saudi fashion designer, stylist, and influencer. Alanoud shares a curated blend of fashion-forward content that reflects her unique style and design philosophy. Her fashion sense is usually a mix of bold silhouettes, vibrant colors, and intricate detailing, displaying confidence and individuality. Alanoud received the Arab Fashion Influencer of the Year award at The EMIGALA 2024.
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4. Nada Baeshen
![Nada Baeshen]()
Followers: 710kEngagement Rate: 5.22%About the Creator:
Nada Baeshen is a famous fashion Instagram influencer in Saudi Arabia. The creator influences the fashion industry through her ventures and personal brand. She also serves as a TV host on MBC1. Nada also shares her experiences from international fashion events, such as Paris Fashion Week, where she was noted for her memorable yellow David Koma outfit. She was featured on GRAZIA’s Best Dressed List for her appearance at a Chopard event.
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5. Lama Alakeel
![Lama Alakeel]()
Followers: 914kEngagement Rate: 1.91%About the Creator:
Lama Alakeel is a well-known fashion influencer on Instagram in Saudi Arabia, famous for her elegant style. She is famous for her ability to merge traditional Middle Eastern aesthetics with modern trends. Her dedication to empowering women through fashion and her entrepreneurial ventures have made her a role model for many aspiring influencers and businesswomen in the region.
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6. Nojoud Alrumaihi
![Nojoud Alrumaihi]()
Followers: 625kEngagement Rate: 4.07%About the Creator:
Nojoud Al-Rumaihi is a leading Saudi fashion influencer, entrepreneur, and creative consultant renowned for her sophisticated style. Nojoud has been appointed as the first Middle Eastern ambassador for the Fédération de la Haute Couture et de la Mode, the governing body behind Paris Fashion Week and Haute Couture Week. She usually collaborates with luxury brands like Dior, Hermès, and Cartier, which shows her refined aesthetic and deep understanding of both regional and international fashion trends.
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7. Tamaraah Al Gabaani
![Tamaraah Al Gabaani]()
Followers: 466kEngagement Rate: 2.7%About the Creator:
Being one of the best fashion influencers in Saudi Arabia, Tamaraah Al Gabaani has hooked he audience with the fusion of traditional Saudi elements with modern fashion. Tamaraah has made history as the first Arab woman to be awarded Best Dressed at the Cannes Film Festival, wearing her designs. The creator was also named one of the Top 50 Most Influential Women in Saudi Arabia by Arabian Business.
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8. Alya Khalil
![Alya Khalil]()
Followers: 210kEngagement Rate: 1.44%About the Creator:
Alya Khalil is one of the top fashion influencers in Saudi Arabia, known for her unique aesthetics. Her content showcases a range of styles, from oversized coats and coordinated sets to elegant evening dresses. Alya's posts also reflect her tastes and experiences. In an interview, she expressed her appreciation for the fashion trend of "effortless minimalism," describing it as chic, clean, and timeless. Publications like Grazia have also highlighted her expertise in fashion.
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9. Ghalia Mahmoudi
![Ghalia Mahmoudi]()
Followers: 159kEngagement Rate: 1.91%About the Creator:
Ghalia Mahmoudi is a well-known Saudi fashion influencer on Instagram and content creator, recognized for her chic and youthful style. Her style is a blend of street-style, feminine, and edgy elements, reflecting her dynamic approach to fashion. Her content often features vibrant colors, floral prints, and a combination of casual and elegant looks. She shares her experiences from events like the Saudi Arabian Grand Prix and collaborations with brands such as Call It Spring and Batiste Arabia.
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10. Aram Kabbani
![Aram Kabbani]()
Followers: 124kEngagement Rate: 1.71%About the Creator:
Aram Kabbani is a prominent Saudi fashion influencer, stylist, and entrepreneur known for her sophisticated style. Her expertise and unique approach to fashion have made her a sought-after consultant for some of the Middle East’s most prestigious families. Her content showcases a range of styles, from elegant evening gowns to chic streetwear. She has collaborated with luxury brands and provides glimpses into exclusive fashion events, such as her visit to the Dior Museum in Riyadh.
Before You Go
The fashion industry in Saudi Arabia is evolving from the root up. From traditional roots to bold, modern expressions, it’s finding a balance that feels both global and deeply local. And these fashion influencers in Saudi Arabia are right at the heart of it all. As the market continues to grow, these creators will keep playing a major role in how fashion is understood, celebrated, and shared in the country.
