Beauty routines, tips and tricks have been passed down for generations, with natural remedies, fragrances, and grooming rituals being an integral part of daily life here. Over time, that foundation progressed into something bigger. Today, beauty in Saudi Arabia isn’t just tied to heritage. However, it’s a huge and growing industry, a form of creative expression, and a reflection of how rapidly things are changing.
Beauty works in different ways in different regions. There’s a clear preference when it comes to looks in Saudi Arabia.
Here in Saudi Arabia,
- People want foundations that match olive and golden undertones.
- They want eye makeup that complements their features and not hides them.
- And they want skincare tips that make sense for their climate and not what's trending in the West.
And that’s exactly why beauty content made for the Arab content creators matters so much. So naturally, there’s a strong demand for content that understands these necessities.
Top beauty experts in Saudi Arabia explore products, compare brands, provide advice to their followers seeking beauty-related content, share makeup tutorials, product try-ons, honest reviews, side-by-side comparisons, and demonstrations of beauty tools.
And people are hooked on such content. In fact, top beauty influencers in Saudi Arabia see much higher engagement than brands, with around 7.8% on Instagram, far above the global average.
It’s because people trust their recommendations and get to learn about new beauty trends and products. Beauty and makeup brands are at the forefront of collaborating with these top makeup influencers in Saudi Arabia to gain the trust of their audience and engage in better product placement.
With that, our top influencer marketing agency in Saudi Arabia has put together a list of the best beauty influencers in Saudi Arabia, after thorough research and review for your brand to partner with.
List of the Best Beauty & Makeup Influencers in Saudi Arabia, KSA
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1. Nora Bo Awadh NB
Followers: 3.9 MEngagement Rate: 0.14%About the Creator:
NoraBo Awadh NB is one of the best beauty content creators in Saudi Arabia. The creator is best known for her everyday glam, bridal looks, and Khaleeji‑inspired yet elegant makeup. She creates stunning occasion-oriented makeup looks with absolutely mesmerizing visuals to post on social media. She has also launched her own eponymous makeup line in 2016, i.e., “Nora Cosmetics”. Nora has been featured by Cosmopolitan Middle East as a #GirlBoss and recognized by Forbes as a powerful Arab woman in social media.
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2. Shouq
Followers: 2.9 MEngagement Rate: 0.10%About the Creator:
Shouq is a top makeup artist in Saudi Arabia who creates and shares makeup tutorials, recommends products, and shares her reviews. Shouq was seen in major Saudi events like the Riyadh Fashion Week 2024, Red Sea Film Festival 2024 and Saudi Cup in 2023 and 2024. She has worked with brands like Sephora, Makeup by Mario, Schweppes, Guess, Puma, Vichy, Nivea, and luxury fashion houses including Burberry.
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3. Yara Alnamlah
Followers: 1.5 MEngagement Rate: 0.49%About the Creator:
Yara Alnamlah is one of the most popular beauty influencers in Saudi Arabia. Her Instagram is filled with beauty tutorials, product recommendations, coverage of events like the Paris Couture Week, and brand events for Dior, Fendi, Elie Saab, and more. She is the founder of Moonglaze, a beauty brand and the first Saudi label to launch at Selfridges, London in December 2024. Yara was featured in the Forbes Middle East’s 30 Under 30 for Commerce & Finance edition in 2024.
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4. Kali O'Neill
Followers: 1.1 MEngagement Rate: 0.07%About the Creator:
Kali O’Neill is the first black Saudi influencer, with roots in West Africa, and is famous for her regional representation. Kali is the founder of SNDR Hair and Kali Beauty, catering to natural curly/kinky textures of hair to empower Black women. She has been featured in Hai magazine, Vogue, and Riyadh Fashion Week. Not only is she involved in beauty, but she also creates content around fashion, lifestyle, and more. Some of the brands she has partnered with are MAC Cosmetics, Samsung, and more.
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5. Dina Mahrous
Followers: 491kEngagement Rate: 0.14%About the Creator:
Dina Mahrous is one of the best Saudi Arabian beauty influencers on Instagram. She shares her content in Arabic with her audience and shares makeup tutorials, beauty tips, wellness advice, outfit inspiration, and personal health routines. Most of her loved beauty content is ‘tips and tricks’ and makeup close-ups. She has worked with brands like Sheglam, QV Skincare, Shein, and more.
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6. Tamaraah Al Gabaani
Followers: 460kEngagement Rate: 0.80%About the Creator:
Being one of the leading makeup artist influencers in Saudi Arabia, Tamaraah Al Gabaani also shares high-fashion content like couture looks, accessories, and luxury travel. For her beauty content, she showcases some of her favorite products and makeup routine essentials like Urban Decay, Too Faced, Charlotte Tilbury, Tom Ford, Givenchy, and Benefit. She shares popular makeup hacks like a hydrating finishing spray for 18‑hour wear. Tamaraah also appears at major runway events like Paris Fashion Week, Dubai World Cup, Winter at Tantora (AlUla), and displays standout ensembles from designers like Saint Laurent, Coperni, and Bottega Veneta.
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7. Manar Gamil
Followers: 308kEngagement Rate: 0.58%About the Creator:
Manar Gamil is, without a doubt, one of the best beauty Instagram influencers in Saudi Arabia. Manar shares cinematic makeup artistry, presenting her makeup looks on celebrities like Mayan ElSayed and Raya Abirached. She also preps them for events like Riyadh’s Joy Awards and the Red Sea Film Festival. She is praised country-wide for her bold tutorials, product reviews, and expert as well as stunning looks.
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8. Noura Maghzawi
Followers: 293kEngagement Rate: 0.22%About the Creator:
Noura Maghzawi is known for her interesting beauty tips and makeup hacks on Instagram. As a professional makeup and lash artist in Saudi Arabia, she shares makeup application tutorials and product demos i.e., especially focused on concealer, eyeliner, lash extensions, and brow work. She also shares beauty tips and lash transformations, and displays before-and-after shots. She has worked with brands like Bioderma, Rare Beauty, Fenty Beauty, MAC Cosmetics, etc.
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9. Maha Alburei
Followers: 277kEngagement Rate: 0.16%About the Creator:
Being one of the top makeup influencers in Saudi Arabia, Maha Alburei has created a strong reputation in the Saudi Arabian beauty market. Makeup transformations are Maha’s specialty. Some of them are bridal glam, dramatic editorial looks, etc. Her feed is filled with bold eye makeup, flawless skin, and creative color palettes. She shares tutorials, before/after showcases, and product recommendations on her Instagram page. She always has a specific focus on professional skincare prep and long-lasting makeup techniques.
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10. Judy Jamal
Followers: 213kEngagement Rate: 1.47%About the Creator:
Judy Jamal is one of the best beauty influencers in Saudi Arabia, famous for her makeup tutorials and product demos. She explores and shares new beauty tools and cosmetics. Judy also shares detailed “full-face” makeup looks, skincare routines, eyeliner techniques (like “climax eyeliner”), and popular lip combinations using brands like NARS, Huda Beauty, MAC, Benefit, Estée Lauder, and Charlotte Tilbury. She shares content that tends to give both inspiration and reviews. She also adds self-care tips, skincare routines, and more to her content on Instagram.
Wrapping Up
As we wrap up this blog, we come to realize that these top beauty influencers in Saudi Arabia post content that involves the everyday beauty needs of the residents of the country. These Saudi Arabian beauty influencers know their needs, wants, and daily realities to be of interest. And in such a growing market like Saudi Arabia’s, there is space for creativity and connection for brands to connect with their potential customers.