Real estate influencer marketing in Dubai is continuously ascending, and real estate influencers are right at the heart of that momentum.
Their content is about creating an experience with walkthroughs, and VR/AR tours through immersive storytelling that helps investors/buyers take their decision into the consideration stage, or better yet, confidently purchase the site. They tell stories about properties, neighborhoods, and investment steps in a human voice, and that human voice builds trust fast, especially in big-ticket markets.
What also makes them all the more effective is their lifestyle-active approach. These Emirati real estate influencers showcase drone shots, sky lounges, infinity pools, community gyms, weekend events, and the feeling of being part of something aspirational.
For developers like Emaar, Aldar, and DAMAC, influencer content has generated strong visibility and buyer interest through lifestyle storytelling.
The truth is, word-of-mouth looks a little different today.
When buyers look for background checks, reviews, recommendations, or any positive feedback from influencers holds immense weight. They leave impressions, enhance brand recall, and give viewers something visual to hold onto.
Moreover, the cherry on top is their international demographics, which becomes a plus point as that international reach is a huge win for real estate brands trying to attract cross-border interest.
That said, real estate brands are increasingly partnering with these top real estate influencers in Dubai as they possess colossal credibility and trust in the market and within the target audience of these brands.
Up next, let’s explore the list of the best ones in the region, curated and compiled by our top influencer marketing agency in Dubai for your brand to partner with.
List of the Best Real Estate Influencers in Middle East
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![Alona Lurdes]()
1. Alona Lurdes
Followers: 958kEngagement Rate: 1.27%About the Creator:
Alona Lurdes is one of the top real estate influencers in UAE, recognized as a top performer and member of the Chairman’s Club, with multiple Sales Excellence Awards since 2022. On her Instagram, Alona shares post‑construction handovers, UAE real estate market insights, property highlights, and more. She also provides visually appealing luxury property tours and educational snippets.
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2. Farooq Syed
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Followers: 264kEngagement Rate: 0.19%About the Creator:
Being one of the leading real estate social media influencers in Dubai, Farooq Syed has made a name for himself in the market. Farooq has an extremely friendly, approachable tone and fun personality while discussing real estate, smart tech, and business updates with his followers. He shares updates on the latest developments, smart-home innovations, and industry insights. His content also breaks down Dubai’s investment climate in an engaging style.
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3. Alessia Sheglova
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Followers: 201kEngagement Rate: 2.13%About the Creator:
Alessia Sheglova is one of the best property influencers in Dubai and the CEO of Dacha Real Estate. With fluency in English and Russian, she specializes in residential sales, leasing, off‑plan deals, and complex legal/property transactions. Alessia shares video tours and detailed posts of upscale properties, including penthouses on Palm Jumeirah, residences with Burj Khalifa views, and more. She also breaks down Dubai real estate laws, tenancy rules, buying procedures, market trends, etc.
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4. Sarah Aboutaleb
![Sarah Aboutaleb]()
Followers: 177kEngagement Rate: 0.60%About the Creator:
Sarah Aboutaleb has more than 8 years of experience in Dubai's real estate market and helps clients secure high-return investments and luxury homes across the Emirate. Fluent in Arabic, English, French, and Italian, she caters to a diverse international audience. On her Instagram, Sarah shares luxury property listings and tours, investment-focused insights, real estate educational content, and more.
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5. Tara Sadat
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Followers: 127kEngagement Rate: 0.41%About the Creator:
Tara Sadat is one of the leading social media real estate experts in Dubai and an international real estate consultant active in markets like Dubai, Toronto, Miami, and Spain. She shares about Dubai’s real estate market trends, including topics like Emaar developments and villa rentals. She’s featured on podcasts like “Priced to Sell” and “Attacking International Real Estate”, where she shares perspectives about investing in Dubai, aligning with smart-city trends and sustainability themes.
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6. Adilet Chynystanov
![Adilet Chynystanov]()
Followers: 99.4kEngagement Rate: 0.09%About the Creator:
Adilet Chynystanov is one of the top real estate content creators in Dubai. He speaks English and Russian and offers “legit advice” and encourages bold real estate decisions. Adilet actively lists and shares residential units like luxury apartments in areas like Business Bay, Dubai Harbour, and Maritime City, with highlights such as canal views, high-end finishes, and flexible payment plans. His specialties include residential sales, both secondary and off‑plan, particularly in Downtown Dubai and Business Bay.
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7. Angelika Egoschin
![Angelika Egoschin]()
Followers: 55.3kEngagement Rate: 0.22%About the Creator:
Originally from Germany, Angelika Egoschin has now become one of the successful luxury property influencers in Dubai. Angelika has experience working with premium properties across areas like Business Bay, Dubai Creek Harbour, and The Lagoons. On her Instagram, she shares property features and showcases luxury listings in Dubai. She also provides market commentary and insights on Dubai South’s property market shifts.
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8. Steven Leckie
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Followers: 26.5kEngagement Rate: 2.26%About the Creator:
Steven Leckie is one of the top-tier real estate marketing influencers in UAE. He is also the associate director at one of Dubai’s most reputable agencies, where he specialises in guiding overseas investors toward high-potential off-plan developments and tailored investment strategies. He was the winner of Top Off‑Plan Agent and honoured as “Agents’ Agent” in 2024. He hosts podcasts like “The Estate in Dubai” and “The Steven Leckie Podcast”, where he shares insights into ROI, developer trends, and Dubai’s evolving investment landscape.
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9. Patya Magomedova
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Followers: 17.8kEngagement Rate: 0.17%About the Creator:
Patya Magomedova is another one of the property investment influencers in Dubai. With years of on-ground experience, Patya presents practical expertise in Dubai’s investment market. On Instagram, Patya shares off‑plan deals, renovations, furnishings, and high-return opportunities. She shares premium listings and off-plan, renovations, furnishing, and home styling content with her educated audience who are interested in profit-driven property ventures.
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10. Mohammed Ansab
![Mohammed Ansab]()
Followers: 17.8kEngagement Rate: 0.38%About the Creator:
Mohammed Ansab is one of the top real estate influencers in Middle East. Most of his content focuses on luxury and off-plan residential sales in core Dubai districts like Business Bay, Downtown Dubai, Palm Jumeirah, and more. He shares high-priced luxury properties, for instance, villas on Palm Jumeirah and Dubai Hills, trending in the multi-million‑AED range. His Instagram showcases ultra-luxury listings with clear investment potential, targeting high-net-worth audiences.
Bottom Line
After all that’s said and done, these top real estate influencers in Dubai have their audiences hooked and on their toes with content focused on the real estate industry across the UAE, including apartment listings, key area investment opportunities, market insights, and more. Knowing these influencers hold such a strong power over their audience, real estate brands, developers, interior designers, and more are partnering with them to gain an edge in the market and place their brand in front of a highly targeted audience.
