Categories like motherhood and baby care are one of the most sensitive markets to communicate with, as mothers in Saudi Arabia tend to lean toward content that is honest, practical, and culturally aligned.
Due to this, Saudi mom content creators have become the go-to source for content related to children, new moms, well-being and home routines. Their content is seen as experience-driven and practical, which makes their guidance original, personalized, and basically lived in.
These top mom influencers in Saudi Arabia share-
- Day-to-day life hacks, trusted baby product reviews, unboxings, easy meal ideas for children, shopping tips, and practical ways to manage day-to-day responsibilities.
- Simple parts of motherhood like feeding schedules, product trials, school preparation, etc.
Over time, their consistency and honesty created familiarity with their audience, and fellow moms seek recommendations for baby care products, nutrition, early learning, hygiene, postpartum, and home essentials from these Saudi Arabian mom influencers.
Not to mention, many first-time mothers also look at these creators for reassurance, social support, and connection for better maternal health.
Even studies highlight that mothers in Saudi Arabia strongly influence household purchase decisions, especially for baby products, home goods, groceries, health, and education. That makes moms highly relevant gatekeepers for purchase journeys.
Due to this, their recommendations carry measurable weight in shaping buying behavior across the mom and household segment and shorten the decision funnel and increase repeat purchases.
Hence, baby care brands and other adjacent industries are partnering with these top mom Instagrammers in KSA to tap into the mom and household market and gain targeted visibility, stronger engagement, and culturally aligned messaging.
Their ability to show real product usage, run demos, share long-form testimonials, and incorporate lifestyle placements, coupled with their emotional storytelling, helps brands reach Saudi families with credibility.
With this growing impact on purchasing behavior, our top influencer marketing agency in Saudi Arabia has curated a list of the best mommy influencers in KSA for brands looking to connect with parents through trusted, relevant creators.
List of the Best Mom Instagrammers in Saudi Arabia, KSA
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![Aya Fawzy]()
1. Aya Fawzy
Followers: 2 MEngagement Rate: 0.20%About the Creator:
Aya Fawzy is one of the top mommy influencers in Saudi Arabia, known for sharing children's moments, home life, motherhood routines, travel with children and husband, modest fashion for moms, and more. Besides her motherhood content, Aya is also well-known for her lifestyle and travel content, which also showcases elements of her kids. She has worked with brands like The Q App, Baby Expo Riyadh, Home Centre, etc.
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2. Joory Almothna
![Joory Almothna]()
Followers: 1.7 MEngagement Rate: 2.21%About the Creator:
Being one of the leading Arabian moms on Instagram, Joory Almothna is the mom of 4 kids. She shares her day-to-day life with children, her motherhood journey, and traveling with kids, and most of her content strongly leans into everyday moments with her children. She creates content around her motherhood challenges, sibling dynamics, baby routines, and more. As a mother of four, she naturally resonates with other parents, especially mothers, which helps her brand promotions look authentic and real.
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3. Fatimah Barifah
![Fatimah Barifah]()
Followers: 1 MEngagement Rate: 1.78%About the Creator:
Fatimah Barifah is another one of the top mom Instagrammers in Saudi Arabia. Since her core content category is kids and motherhood, she positions herself strongly as a mom content creator in KSA. Being a mom of two kids, Fatimah shares her day-to-day life in the KSA with her kids. She has worked with brands like Nova Kid MENA, Briqsa Store, Americana Foods, etc.
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4. Selen Ajinah
![Selen Ajinah]()
Followers: 307kEngagement Rate: 0.37%About the Creator:
Based in Jeddah, Selen Ajinah has made a name for herself in the KSA by being one of the popular mom influencers in KSA. She has recently shared content like a “Back to School” video, showcasing her children’s morning chaos with backpacks, lunchboxes, water bottles, etc. Selen also shares recommendations for baby products for brain development, baby clothes, and more.
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5. Yasmeen Dakheel
![Yasmeen Dakheel]()
Followers: 288kEngagement Rate: 0.09%About the Creator:
Yasmeen Dakhleel actively shares her motherhood content on her Instagram profile, making her one of the renowned motherhood influencers in Saudi Arabia. Her “mom duties” are part of her everyday narrative, and she presents herself as a mother sharing her world. She also shares content with her kids, like shopping, dining out, and school essentials shopping. Yasmeen also shared her entire pregnancy journey with her audience.
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6. Dr. Farah Hakim
![Dr. Farah Hakim]()
Followers: 236kEngagement Rate: 0.27%About the Creator:
Being one of the leading mom influencers on Instagram in Saudi Arabia, Dr. Farah Hakim creates content on Instagram related to real-life motherhood moments, routines, and life with kids. On Instagram, she shares her role as a mother and how she balances her work of content creation and being a dentist around it. She has worked with brands like Pampers, Johnson's Baby, Tide, and more.
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7. Malak Aldawood
![Malak Aldawood]()
Followers: 192kEngagement Rate: 0.25%About the Creator:
Next on our list is Malak Aldawood, another one of the Saudi-based mom influencers. Being a mother of three children, i.e., Noura, Kinan, and Ranim, Malak shares content around her motherhood journey, daily life, maternity, children’s clothing, baby care tips, baby food & nutrition, and more. She has worked with brands like First Cry, Amazon, etc.
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8. Feryal Hussam
![Feryal Hussam]()
Followers: 150kEngagement Rate: 0.49%About the Creator:
Feryal Hussam is a dentist as well as one of the Saudi Arabian mommy influencers. She shares her everyday mom life, combining motherhood moments with lifestyle, like wellness, self-care and home. As she shares her motherhood journey and her career, it makes her content more layered and credible. She has worked with brands like HP, Shein, Vanish, Samaco Toys, etc.
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9. Saja Gesteniah
![Saja Gesteniah]()
Followers: 89.6kEngagement Rate: 0.22%About the Creator:
Saja Gesteniah is a mom of two children, Dona & Kayla. She shares content around mom life in the KSA, talks about her children’s achievements, hobbies, schooling, birthdays, and more. She also creates fun, engaging reels and transitions with her daughter. She also recommends places for kids' outings, like Tek Zone, and suggests the best brands for children's clothing, baby products, food, etc.
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10. Khadeeja Zayana Shareef
![Khadeeja Zayana Shareef]()
Followers: 27kEngagement Rate: 0.91%About the Creator:
Khadeeja Zayana Shareef, also known as ‘Glam Mom,’ shares her motherhood content on Instagram. Being a mom of 3, she reviews products, shares kid fashion content, and more. She talks about her kids’ lives, shares fun challenges with her children, etc. She has worked with brands like Billy Beez, Deerma, and many more, authentically advocating for their products and services.
Bottom Line
These top mom influencers in Saudi Arabia, KSA have built an emotional connection with their audiences, i.e., fellow moms, by sharing their motherhood journey, everyday experiences, day-to-day baby routines, and more. With that emotional connection, it shows influencer credibility and expertise, which correlates strongly with online purchase intentions in Saudi Arabia. Hence, brands are now partnering with them to reduce cultural friction, gain trust among their audiences, and place their products/services in front of a high-intent audience.
