As family continues to remain a central social anchor in Saudi culture, family & parenting influencers in Saudi Arabia now sit at the intersection of culture, commerce, and trust.
The content of these family influencers in KSA displays the day-to-day realities of parents and families. They share parenting routines, parenthood journeys, morning school chaos, children’s milestones, family-friendly activities, safe travel tips with kids, and faithful values that resonate personally with households across the Kingdom.
With such content, these top parenting influencers in Saudi Arabia build tight and trustworthy communities.
Now, academic reviews show parent influencers act as “agents on parenthood” as they give advice, tutorials, real-trial demonstrations, and talk openly about parenthood, so followers treat them as peer-advisors. For parenting purchases, peer credibility matters more than celebrity reach, as it gives their recommendations strong persuasive power. (Research Gate)
To top it all off, PMC’s reports tell us parents passively use social media for advice.
Not to mention, parenting is a purchase-heavy vertical, which means recurring needs = recurring spend. Categories such as diapers, formula, wipes, clothing, early learning, and pediatric care are segments with constantly recurring purchase cycles.
Hence, brands in these categories see higher LTV (Lifetime Value) from influencer conversions, so they keep investing in these top family influencers in Saudi Arabia.
That being the case, after thorough research and review, industry experts of our best influencer marketing agency in Saudi Arabia have compiled a list of the top family influencers in KSA for your brand to partner with.
List of the Best Family & Parenting Influencers in Saudi Arabia, KSA
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![Nesma Elgohary]()
1. Nesma Elgohary
Followers: 5.6 MEngagement Rate: 0.68%About the Creator:
Nesma Elgohary, one of the top parenting content creators in KSA, shares content about her day-to-day life with her two young sons and a daughter in the Kingdom. She shares her outings, travel escapades, and her whole lifestyle with her family on Instagram. She has worked with brands like Zoflora Arabia, BabyShop Arabia, Max Fashion MENA, Sama Talents, and more.
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2. Aya Fawzy
![Aya Fawzy]()
Followers: 2 MEngagement Rate: 0.29%About the Creator:
Being one of the Saudi-based top family influencers, Aya Fawzy's whole feed is filled with her family moments in the KSA. The creator documents her journey and shares content with her international travels with family, including pilgrimages like Hajj and Umrah, as well as trips to destinations such as Thailand, Indonesia, Spain, Switzerland, Hungary, France, Seychelles, etc.
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3. Shimaa Nagah
![Shimaa Nagah]()
Followers: 380kEngagement Rate: 0.06%About the Creator:
Shimaa Nagah is one amongst the popular parenting influencers in Saudi Arabia, known for her content around her kid. While the creator also shares content around lifestyle and fashion, her main focus is on parenting. She shares unboxing videos of kids’ clothes with her daughter, adding a family touch and a light-hearted, fun touch to her content on Instagram.
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4. Selen Ajinah
![Selen Ajinah]()
Followers: 314kEngagement Rate: 0.71%About the Creator:
Selen Ajinah is another one of the top family Instagram influencers in Saudi Arabia, who has succeeded in creating a family-oriented audience with her content on Instagram. She recently shared a video, ‘Back to School,’ and shared the morning chaos and cute accessories of her four kids going to school, like backpacks, water bottles, lunch boxes, and more, and was sponsored by Lifestyle Gulf.
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5. Lujain Daghestani
![Lujain Daghestani]()
Followers: 222kEngagement Rate: 0.50%About the Creator:
Lujain Daghestani is one of the famous family content creators on Instagram in Saudi Arabia. Some of the content themes she explicitly shares are parenting hacks & tips, motherhood, single parenting, family & parenting, and child health. She is famous for talking about emotional well-being in a parent’s life with her extraordinary storytelling skills. She also integrates elements of maternal advice, single-parenting life, and nurturing child-related guidance.
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6. Malak Aldawood
![Malak Aldawood]()
Followers: 187kEngagement Rate: 0.32%About the Creator:
Malak Aldawood is one of the most prominent Saudi Arabian family influencers. Based in Jeddah, Malak is a mom to her 3 kids, and she shares content around maternity, children’s clothing, family & parenting, parenting tips, baby food & nutrition, and blended families. She also founded a children's clothing and accessories brand called Bows and Toes, which she designs herself.
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7. Walaa Tharwat
![Walaa Tharwat]()
Followers: 174kEngagement Rate: 0.11%About the Creator:
Being one of the best parenting influencers in Saudi Arabia, Walaa Tharwat shares family, lifestyle, and motherhood content on her Instagram. Walaa shares content with her son, like taking him shopping, day-to-day outings, travel journeys, and more. She recently threw her son a birthday party and showed her audience all the nitty-gritty details of putting together a kid’s party.
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8. Jacquelyn
![Jacquelyn]()
Followers: 95.9kEngagement Rate: 0.47%About the Creator:
On Instagram, Jacquelyn shares familial themes like marriage, motherhood, and cultural integration across her content. From the moment Jacquelyn’s and Ali Almeshaal’s (her husband and a Saudi content creator) daughter was born, she has shared every moment and every journey of their parenthood with her followers. From her toddler phase to their travel adventures, Jacquelyn has documented and shared every bit of it, making her one of the top parenting influencers in KSA.
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9. Bincy Janish
![Bincy Janish]()
Followers: 73kEngagement Rate: 0.33%About the Creator:
Bincy Janish shares “Family First” content like family moments and experiences, which is a core part of her content creation, making her one of the top family Instagrammers in Saudi Arabia. She is more focused on family-oriented lifestyle storytelling, like sharing family outings, daily routines, and motherhood themes, which are integrated with travel and fashion.
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10. Safa and Shafeeq
![Safa and Shafeeq]()
Followers: 52.1kEngagement Rate: 0.78%About the Creator:
Safa & Shafeeq, a creative duo centered around family, lifestyle, travel, and Islamic-themed content, with Safa Mankar being the primary face of the account. They create content focusing on entertainment, travel, parenthood, and Islamic values and showcasing aspects of life in Saudi Arabia. Their content is fun, creative, and family-oriented, with imaginative DIY activities, educational games, family outings, and warm celebrations.
Before You Go
These family and parenting influencers in Saudi Arabia showcase A-Z of their lifestyle with their kids, from sending kids to school in the morning and teaching fun and educational activities to kids, to sharing family outings and talking about their parenthood journeys. Their audience, i.e., fellow parents, relates with their content and also seeks advice, recommendations, and opinions from them on various baby care and parenthood topics. Brands leverage this community credibility and partner with these family influencers in KSA to place their product in front of a highly targeted audience.
