Over the years, mom influencers in UAE have created a community of moms with their content, where they share content like their personal experiences of motherhood, friendly advice to new moms, day-to-day life hacks, parenting tips, effective practices to raise a healthy baby, recommendations of baby products, and so much more.
Brands in the UAE are capitalizing by partnering with these Emirati mom influencers for targeted reach and engaged visibility.
On Mother’s Day 2025, Momstore, a leading brand in the Middle East for baby products and a go-to destination for mothers, launched an extensive influencer marketing campaign with the best mom influencers in Dubai, UAE.
The campaign rolled out with big influencers like Maram, as well as niche influencers like Sapna, Elise, Alice, El Jammii, Sara, and many more. The collaborations helped generate high social media engagement, user-generated content, and community-driven storytelling, reinforcing Momstore as a brand that truly understands and supports moms.
Momstore recognized the potential and influence of these Dubai-based mom influencers over their audience, and the brand leveraged it to their advantage, gaining targeted visibility and building trust through them.
Further, let’s explore the list of the best ones in the region curated by our top influencer marketing agency in Dubai after thorough research and review for your brand to partner with.
List of the Best Mom Influencers in Middle East
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![Charlotte Briggs]()
1. Charlotte Briggs
Followers: 637kEngagement Rate: 0.87%About the Creator:
Charlotte Briggs is a British–Brazilian based in Dubai, known for her motherhood-oriented content. She creates content around maternal fashion, children’s apparel, and family lifestyle. Along with sharing stylish outfit posts of herself, Charlotte also shares family-coordinated looks. She also shares family outings in Dubai landmarks, travel experiences, and parent-child moments set in aspirational destinations.
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2. Dajana Ic
![Dajana Ic]()
Followers: 551kEngagement Rate: 1.37%About the Creator:
Dajana Ic is one of the top mom influencers in Dubai, known for her motherhood content around her kids. She shares her cute family time and authentic kids content on her Instagram with her followers. She also creates content like OOTD videos with her kids, funny moments, relatable content, and more. She has worked with brands like Shein, Beatbot, etc.
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3. Aya Elwaled
![Aya Elwaled]()
Followers: 533kEngagement Rate: 0.40%About the Creator:
Aya Elwaled is one of the famous Dubai moms on Instagram. Her posts depict family moments, children, home life, and mother-child interactions. Her high female-follower ratio suggests content that resonates deeply with mothers in the region. Aya carries immense credibility and visibility in the community related to baby care.
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4. Danah Alshayji
![Danah Alshayji]()
Followers: 492kEngagement Rate: 0.15%About the Creator:
Danah Alshayji, famously known as Dana in Dubai, is a Kuwaiti mom of three boys living in Dubai. Her Instagram content primarily showcases her life exploring cafes, restaurants, activities, travel, and family outings across the UAE. Danah shares kid-friendly places like cafes, kid activities, and child‑focused travel experiences, making her one of the best mom influencers in Middle East.
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5. Rana Hesham
![Rana Hesham]()
Followers: 400kEngagement Rate: 0.21%About the Creator:
Rana Hesham is one of the favourite mommy influencers in Dubai. She is an Emirati–Egyptian content creator who has a female-skewed audience. Rana is the mother of Saif & Rashid. She weaves in motherhood through personal stories, family-related posts, and occasional baby care advice. She shares tips with young moms on managing work-life balance and presents family as a priority in her messaging.
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6. Sara Yousef
![Sara Yousef]()
Followers: 390kEngagement Rate: 1.51%About the Creator:
Sara Yousef is one of the leading motherhood influencers in Dubai. Being a mom to Naya, Sara shares motherhood content like mother-daughter outfits, funny skits and sketches with her daughter, and relatable moments in everyday life. She has partnered with brands like Shein, MimoTique, Roxy Cinemas, Sheglam, and more.
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7. The Adventurous Mom
![The Adventurous Mom]()
Followers: 366kEngagement Rate: 1.42%About the Creator:
The Adventurous Mom is one of the most famous Dubai-based mommy influencers. She and her twin boys have visited over 77 countries, and she shares family-friendly itineraries, off-the-beaten-path cultural experiences, and tips for traveling as a family. Her stories showcase child-centered travel that balances exploration with responsibilities. Her content showcases motherhood in tandem with glam, fashion, quick beauty tips, and travel diaries.
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8. Maya Najjar
![Maya Najjar]()
Followers: 305kEngagement Rate: 0.48%About the Creator:
Maya Najjar is one of Dubai's leading mom influencers, who integrates motherhood into her broader lifestyle and fashion content. She features her daughter and family in lifestyle vlogs and casual fashion posts. She also shares her mom-life narratives with her audiences, and they engage with her family-forward storytelling and compelling content.
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9. QuratUlAin Mohsin
![QuratUlAin Mohsin]()
Followers: 254kEngagement Rate: 2.17%About the Creator:
QuratUlAin Mohsin is one of the top mom influencers in UAE, known for sharing her experiences working in media while sharing her life as a mother of two. Her feed alternates between beauty, motherhood, and professional lifestyle. She shares content on multitasking while working as a mom and in the media world. She has worked with brands like HP, Vivo, Noon, and more.
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10. Basma Hamze
![Basma Hamze]()
Followers: 201kEngagement Rate: 1.06%About the Creator:
Being one of the popular mom influencers in UAE, Basma Hamze is a Danish Palestinian living in Dubai. Being a mother to Noah and Mateen, Basma shares snippets of her day-to-day life, fashion choices, and motherhood experiences. With a strong female-dominated audience, Basma has created a community of moms where she shares content spanning fashion, beauty, children’s style, travel, and more.
Bottom Line
It is vividly clear that these top mom influencers in Dubai are making waves with their content around their motherhood journey and their baby’s lifestyle, and generating trust in their community. Brands are quickly yet swiftly partnering with these trusted influencers who have built credibility with their audiences to gain an edge in the market.
