Top Female Influencers in Dubai, UAE

Fashion to beauty. Wellness to tech. Female social media influencers in Dubai are everywhere.

While the rise of female influencers in UAE mirrors the country’s broader progress, the demand for them is only getting stronger each year.

Creating content around themes like modest fashion, skincare, tech reviews, wellness, and entrepreneurial tips, these influencers feel trusted and capable of shaping consumer decisions. It caters to women audiences looking for advice, inspiration, and guidance.

This has also led to brands in a similar field connecting with these top female influencers in Dubai to position their products/services in front of a highly targeted and niche female audience.

Below is the list of the best ones in Dubai for your brand to collaborate with, which is vetted and compiled by our top influencer marketing agency in Dubai after thorough research and review.

List of the Best Female Influencers in Middle East

• 1. Noor Stars

  Followers: 17.2 M

  Engagement Rate: 1.53%

  About the Creator:

  Noor Stars is one of the most famous women influencers in Dubai, known for her content around beauty tutorials like makeup transformations, beauty challenges, elegant photoshoots, professional fashion, and lifestyle content. She received the Forbes Middle East’s “Arab Woman of the Year” YouTube Trailblazer Award. Noor was also featured at high-profile events like On.DXB and Khaleej Times’ “We The Women in Dubai” in 2024.

• 2. Sarah Essam Alwari

  Followers: 8 M

  Engagement Rate: 3.93%

  About the Creator:

  Sarah Essam Alwari is one of the leading female influencers in Middle East. Sarah shares content around themes like lifestyle, travel, beauty, family, and more. Some of her loved content is with her husband, Ghaith Marwan, in which they share humorous skits and challenges. She has worked with brands like Maybelline, Huawei, Ajmal Perfumes, Garnier, and Eau Thermale Avene.

• 3. Youmna Khoury

  Followers: 7.5 M

  Engagement Rate: 2.35%

  About the Creator:

  Being one of the finest Dubai-based female influencers, Youmna Khoury shares her stunning makeup looks, visually rich travel, fashion, lifestyle content, and site styling. She also shares her travel escapades, where she shares her experiences in places like Milan, Lebanon, Monaco, and more. She also attends events like AMFAR 2025 and shares her experiences with her followers. She is also the founder of the famous beauty brand Youmi Beauty.

• 4. Rawan Bin Hussain

  Followers: 7.5 M

  Engagement Rate: 0.27%

  About the Creator:

  Being one of the top Emirati female influencers, Rawan Bin Hussain shares content that spans themes like fashion, beauty, motherhood, and lifestyle. She regularly shares elegant style posts mixing luxury gowns, designer looks, daily outfit inspirations, high-end beauty routines, product showcases, and makeup tutorials. As a single mother to daughter Luna, she also shares morning routines and self-care habits. She was also featured on the covers of Cosmopolitan Middle East (Oct 2019), Harper’s Bazaar Arabia Spring 2024, and Grazia Middle East (Dec 2024). Plus, she won “Star of the Night” at EMIGALA 2024.

• 5. Raghad

  Followers: 7.3 M

  Engagement Rate: 0.33%

  About the Creator:

  Raghad is another one of the top women influencers in UAE, known for polished reels, luxe styling, makeup tutorials, and skincare routines. She also likes to participate in viral challenges and relatable trends like Barbie-themed videos. Raghad has been featured in Forbes Middle East’s 30 Under 30 (Digital Stars, 2024). Some of the brands Raghad has partnered with are Sephora, Sheglam, Dior, and Honor Arabia.​

• 6. Azza Zarour

  Followers: 6.2 M

  Engagement Rate: 1.08%

  About the Creator:

  Azza Zarour is well-known for her content around relatable luxury, where she shares a mix of family authenticity and aspirational glamour that resonates deeply with the audience. On top of that, Azza is also a model, singer, presenter, and a mom, making her one of the most popular female influencers in Dubai. She has worked with many top-tier brands like Dior, Honor Arabia, Signal, Huawei, and more.

• 7. Banen Naem

  Followers: 5.7 M

  Engagement Rate: 1.96%

  About the Creator:

  Banen Naem has one of the most aesthetic feeds out there in the UAE. While most of her content revolves around beauty, skincare, and makeup, she also shares content related to fashion styles and tips. Her main focus is on luxury beauty, as she also collaborated with brands like YSL Beauty, showcasing her personal tips to use the Loveshine Plumping Lip Oil Gloss and a few other products.

• 8. Rawan & Rayan

  Followers: 5.3 M

  Engagement Rate: 3.2%

  About the Creator:

  Rawan and Rayan are the best female content creators in Dubai. These Jordanian twin sisters have captured the hearts of many in the UAE as they have been making content since early childhood. Some of their famous content is twin-coordinated outfits, makeup tutorials, beauty tips, relatable pranks, viral challenges, daily vlogs, and travel clips with typical Gen Z humor. They have worked with global brands like Benefit Cosmetics, NARS, Dior, Lancôme, NYX, Honor, Huawei, Ajmal, SHEIN, Temu, and more.

• 9. Taim AlFalasi

  Followers: 4.7 M

  Engagement Rate: 0.03%

  About the Creator:

  Taim AlFalasi has been recognized among Arabian Business’s Top 100 Most Powerful Arabs Under 40 and named one of the Most Influential Young Leaders in 2023, making her one of the leading female Instagram influencers in Dubai. On Instagram, Taim mainly shares travel, food, and lifestyle content, where she shares her dining experiences, local and international travel, which are mainly in the Arabic language.

• 10. Salama Mohamed

  Followers: 1.6 M

  Engagement Rate: 0.98%

  About the Creator:

  Salama Mohamed is one of the most influential figures in the UAE. She was featured in Forbes Middle East’s “50 Women Behind Middle Eastern Brands” in the 2023 edition for her skincare line Peacefull. She has attended major events across the globe like DIAFA, HiaHub, Paris Fashion Week, and more. Sometimes, Salama also shares her daily routine and product recommendations along with makeup and application tips.

Wrapping Up

As we have come to the end of our blog, we have contemplated the fact that these top female influencers in Dubai, UAE, have their audiences’ attention and hold the power to sway their buying decisions in a positive way. This has led to brands in the Middle East actively looking to partner with them in order to gain an edge in their market by tapping into the trust these Emirati female influencers have established.