The colossal growth of family and parenting influencers across the UAE stems from three core reasons, i.e., the UAE’s cultural values, demographic dynamics, and digital connectivity. The cultural focus in society naturally generates an audience interested in family-focused and parenting-related content.
These family influencers in UAE share their genuine personal experiences, parenting advice, practical tips, day-to-day activities as a family, and much more.
Over the years of sharing such content and helping & entertaining families, these top parenting influencers on Instagram in UAE have created a community of audience interested in such content.
With brands in the entertainment, toy, and gaming industries comprehending their ability to share fun, relatable, and family-friendly content, they become invaluable partners for brands seeking to connect with their audience. Brands can now reach targeted audiences and specific demographics for strategic product/service placements.
That being said, our influencer marketing agency in Dubai has curated a list of the top family influencers in Dubai, UAE, for your brand to partner with after thorough research and review.
List of top Parenting Influencers in Dubai, UAE
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![Leila Trabi]()
1. Leila Trabi
Followers: 806kEngagement Rate: 0.05%About the Creator:
The Dubai-based parenting consultant Leila Trabi is also popularly known as "The Kid Expert." She keeps parents apprised about topics that are related to child nutrition, nutritious meals, and worthy parenting styles. Her content extends to skills about child development and welfare, which aims at assisting parents in fostering a healthy lifestyle for their kids. The creator also provides mom hacks for young and new moms. She also shares her day-to-day experiences with her family and children with her audience.
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2. Sneha Rebecca
![Sneha Rebecca]()
Followers: 577kEngagement Rate: 1.76%About the Creator:
Sneha Rebecca Cherian is a well-known influencer in parenting in Dubai, UAE. When she had her second child in 2011, it was the beginning of her parenting blogging career. Sneha was given the Filmfare Most Influential Woman Award in 2025 and the Parenting Influencer Award in 2023. On Instagram, she mostly shares tips about parenting, family experiences, and what her children are up to day to day. She appears on different news outlets like The Khaleej Times, Gulf News, The National News, and additional media sources.
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3. Nilufar Yuldash
![Nilufar Yuldash]()
Followers: 352kEngagement Rate: 2.45%About the Creator:
Nilufar Yuldash, who comes from Uzbekistan, is a well-known single-parenting influencer living in Dubai, UAE. Nilufar talks about her life, being a mom, fashion, and everyday living. She talked in an interview with Khaleej Times about how she readies Kamron for school each year and mentioned that he enjoys learning about geography. The creator gave tips for kids to get used to school again such as easing back into bedtime routines.
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4. Raji Sundaramoorthy
![Raji Sundaramoorthy]()
Followers: 271kEngagement Rate: 2.64%About the Creator:
Raji Sundaramoorthy is a well-known family influencer based in Dubai who is known for sharing her tips, tricks, and parenting methods with her audience. The creator is also involved in creating content around transition cooking, traveling, parenting, relationships, gender equality, and fitness. Apart from parenting, a major chunk of her content is around a variety of recipes and food-related posts. Raji was awarded the Best Tamil Influencer UAE Award in 2022.
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5. Samina Merchant
![Samina Merchant]()
Followers: 213kEngagement Rate: 1.20%About the Creator:
Based in Dubai, Samina Merchant is now one of the leading family influencers in the UAE. Even though family and parenting are her main topics, she also shares material regarding lifestyle, beauty, makeup, comedy, cooking, traveling, and fragrances. Samina talked about being a mother of three to her followers, displaying her feelings, helpful advice, and experiences. She has worked with brands like Géant UAE, RUH, Braun Household, etc.
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6. Rawad Al Joubarani
![Rawad Al Joubarani]()
Followers: 207kEngagement Rate: 0.16%About the Creator:
In Dubai, UAE, Rawad Al Joubarani, who uses the name ‘Parenting with Happiness’ on the internet, is an awareness and parenting coach. Her work highlights ways to encourage positive parenting, making sure children grow up in a happy and helpful environment. Rawad gives advice, tips, and ideas to help parents improve their relationships with their children. Her content also includes motivational quotes, practical advice on handling common parenting challenges, and methods to enhance parent-child communication.
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7. Wonders Of Blogging
![Wonders Of Blogging]()
Followers: 201kEngagement Rate: 0.02%About the Creator:
Wonders of Blogging is a Dubai-based family content creator known for sharing content about Dubai's lifestyle, events, and attractions. They are top family content creators in Dubai, UAE. Besides this, they also share content with interests like lifestyle, fashion, travel, technology, food, cosmetics, beauty, and kids. They have worked with companies like What’s Up Dubai, Sharaf DG, Deerma, Talabat, and others. Together, they share their everyday life in Dubai as a family and their experiences.
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8. Hanan Ezzeldin
![Hanan Ezzeldin]()
Followers: 121kEngagement Rate: 0.12%About the Creator:
Based in Dubai, UAE, Hanan Ezzeldin is an educational consultant, positive discipline educator, and parenting influencer. She is the founder and CEO of The Family Hub which hosts events, workshops, consultations, and a popular parenting podcast to spread positive parenting. She provides information and support on positive parenting, communicating effectively with your children, encouraging their emotional development, and maintaining a good balance between parenting and personal goals.
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9. Anum Rixvi
![Anum Rixvi]()
Followers: 119kEngagement Rate: 1.54%About the Creator:
Anum Rixvi is a licensed UAE influencer for parenting who also creates content around fashion, beauty, and lifestyle. Anum shares her family moments like outings, adventures, getaways, daily experiences, and much more. She also usually shares parenting tips and has a seven-year-old son. Anum also shares her motherhood journey with her Instagram community. She has worked with brands like Calvin Klein, YouCopia, PRYPCO Blocks, Aster Pharmacy, Super Saver Hub, BLSH, and many more.
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10. Saima Arshad
![Saima Arshad]()
Followers: 100kEngagement Rate: 2.06%About the Creator:
Saima Arshad is one of the best parenting influencers in Middle East, known for her engaging and practical parenting tips and experiences. The creator showcases fun and entertaining family experiences with her audience, like playtime at the Loco Bear Dubai or having fun with her kids at the SuperPark, an amusement and theme park in Dubai. The creator has worked with brands like B.Laban, Brand Souq, Uncle Products, Sheglam, Fragrance World, Virgo, Pili Pili BBQ House, and more.
Wrapping Up
As we progress toward the end of our blog, it’s evident why brands in the said industry are leveraging these Emirati parenting influencers’ credibility, as they have a community of followers who are dedicated to the content. They seek recommendations, advice, and parenting tips, and these top family influencers in Dubai, UAE provide them with such content in an authentic manner.
