Top Hijabi Influencers in Saudi Arabia, KSA

Over the past two decades, the meaning of the hijab in Saudi Arabia has gradually expanded, not away from faith, but parallel to it.

For many women in the KSA, the hijab is more than a religious obligation.

It’s a visible expression of identity, culture, and personal values.

And while modest fashion has evolved, the heart of it remains deeply ingrained in religious motivation and social expectations.

In a country where cultural and religious standards are at the center of everyday routine, some of the top hijabi influencers in Saudi Arabia, KSA stand out for their substance. They create content that speaks to modesty, identity, and faith and share content like styling hijabs, tutorials, discussing personal reflections, talking about faith-based topics, and much more, which indicates their inner tradition and culture, and representation that aligns with their values.

And when we talk about fashion in it, these influencers provide a localised sense of elegance and a trendy style for women in the region.

Such content has made these influencers trusted voices within a conservative, yet modernizing, social dynamic. And these Saudi Arabian Hijab-wearing influencers personally resonate with conservative, culturally aligned audiences.

Not to mention, these influencers align with the modest fashion expectations of many Saudis, making them ideal brand ambassadors for campaigns that need to express social norms.

With such an apparent influence of these influencers and their ability to shape consumer behaviour and buying habits, brands and marketers in KSA are diligently seeking to partner with these Arabian hijab influencers to gain visibility and position themselves in front of a hyper-targeted audience, i.e., young, modest, culturally-aligned, fashion-conscious women.

In light of that, our top influencer marketing agency in Saudi Arabia has compiled a list of the best hijabi influencers in KSA after thorough research and review for your brand to partner with.

List of the Best Hijabi Influencers on Instagram in Saudi Arabia, KSA

• 1. Nesma Elgohary

  Followers: 5.6 M

  Engagement Rate: 0.97%

  About the Creator:

  Nesma Elgohary is one of the top hijabi influencers in Saudi Arabia. Nesma shares polished, modest looks, and she integrates traditional abayas with modern trends to get unique, interesting looks. Nesma also appears in specialized modest fashion campaigns like bridal modest wear promoted by Modest Fashion Weeks. Her content around hijab is stylish, unique to her personality, and culturally authentic. She has worked with brands like The Giving Movement, Shein, and more.

• 2. Sarah Alwadani

  Followers: 2.7 M

  Engagement Rate: 0.05%

  About the Creator:

  Sarah Alwadani is one of the most popular hijabi Instagram influencers in Saudi Arabia. Sarah likes to express her identity with her hijab. She expresses that her veil empowered her rather than hindered her ambitions. Sarah tries different looks with her hijab for different occasions and shares them with her Instagram audience. The creator also creates content around fashion, style looks, beauty tutorials, and luxury lifestyle content where she shares designer dresses, handbags, and high-end makeup.

• 3. Zena Emad

  Followers: 2.2 M

  Engagement Rate: 0.22%

  About the Creator:

  Being one of the top Saudi Arabian hijabi influencers, Zena Emad shares her hijabi fashion on Instagram. Although Zena Emad is a Saudi pop singer, known for her singles like “Moath Bakna” (2023), “Noor Alsrah” (Sept 2023), and “Ana Zeena” (Nov 2024), Zena is famous for keeping her hijab presence consistent and central to all. Zena showcases her faith and identity that is integrated into her public persona.

• 4. Aya Fawzy

  Followers: 2 M

  Engagement Rate: 0.70%

  About the Creator:

  Being one of the modest wear influencers in KSA, Aya Fawzy presents polished, family-friendly modest outfits, styles, and more for her followers. Aya wears modest fashion in real-life settings like travel, parenting, pilgrimage, and more, and hence she presents her faith integrated with daily life. Even during her travel escapades to countries like Switzerland, Hungary, Seychelles, Thailand, and more, Aya is all about modest fashion and hijab.

• 5. Amy Roko

  Followers: 1.7 M

  Engagement Rate: 0.09%

  About the Creator:

  Born in Jeddah, raised in Riyadh, Amy Roko is one of the famous hijabi influencers in Saudi Arabia, KSA. Amy is known for short, witty sketches and comedic commentary where she integrates her niqab into humor, poking fun while also normalizing it. With a focus on challenging stereotypes about modesty, Amy has appeared in many high-fashion niqab photoshoots (with vintage cars, jewel-toned abayas).​

• 6. Yara Alnamlah

  Followers: 1.5 M

  Engagement Rate: 0.48%

  About the Creator:

  Yara Alnamlah is one of the leading Saudi Arabian hijab influencers on Instagram. Most of her hijab content is related to hijab beauty looks, where she shares her signature looks like radiant skin, smoky eyes, and vibrant liners, all styled under a hijab. Yara is famous for her public appearances where she presents a stylish hijab with global fashion touches. She was seen consistently at couture events like Paris Fashion Week.

• 7. Mona Sheikh

  Followers: 848k

  Engagement Rate: 1.14%

  About the Creator:

  Being one of the well-known hijab influencers in Saudi Arabia, Mona Sheikh shares casual hijab styling, along with casual-chic and modern outfits, and travel-ready looks. With a focus on fashion-forward modest styling, Mona shares outfit inspirations for day-to-day styling as well as travel endeavors. She has worked with brands like Loacker, Sephora Middle East, Americana, Kotex Arabia, and many more.

• 8. Rawan Mohamad

  Followers: 784k

  Engagement Rate: 0.69%

  About the Creator:

  Rawan Mohamad is one of the popular hijabi content creators in Saudi Arabia, known for her fun and engaging hijabi content on Instagram. Rawan is an Arabic-speaking Saudi Arabian content creator. She shares everyday hijab styles and modest outfit ideas that are easy to wear and look good and stylish. Moreover, she talks about how to feel confident and comfortable while dressing modestly.

• 9. Shaden

  Followers: 350k

  Engagement Rate: 1.60%

  About the Creator:

  Shaden presents herself as a multilingual lifestyle and travel vlogger, sharing stories from countries like Japan, China, and during Eid/Ramadan. Shaden talks about hijab being a core part of her identity, and she pairs modest style with glamorous and casual travel outfits. Shaden’s hijab-friendly fashion choices are loved by audiences all across Saudi Arabia and the broader Middle East.

• 10. Rawan Mohammed

  Followers: 189k

  Engagement Rate: 0.37%

  About the Creator:

  Rawan Mohammed is a Riyadh-based content creator and makeup artist, known for her stunning and elegant hijab-centered content as well as stylish looks. Rawan showcases beauty tutorials and abaya-friendly styles across Riyadh and Dubai. The creator shares coordinated hijab and abaya outfits, which inspire many hijab-wearing women. She also shares occasion/festival-related tutorials like light smokey eyes and festive hijab wraps for Eid.

Wrapping Up

The bottom line is that these top hijabi influencers in Saudi Arabia, KSA, are the leading source in shaping how modest fashion looks today. They bring in their personal style, stay true to their values, and connect with people in a cultural way. As modest fashion keeps growing, these women are leading the market.