While Gen Z has proven to be a digital-savvy generation, one can only imagine what Gen Alpha has to offer. Born into the digitally advanced world of smartphones, tablets, and voice assistants, these kids develop an innate ability to swipe before they can even spell. Their comfort with screens and social platforms is unmatched, and it shows in the kind of content they’re creating today.
With internet penetration growing every day and affordable smartphones in almost every household, more and more children are showing up on social media platforms like Instagram. Parents in this generation also recognize the potential of social media as a platform to showcase their children's talents.
These kid influencers in India are creating and sharing content like fun dance routines, hopping on trends, styling outfits, recording daily routines, and even giving opinions on gadgets, books, toys, and whatnot.
It’s no surprise that India Today reports 37% of Gen Alpha kids already dream of becoming influencers, while The Telegraph calls them “the internet’s newest stars.”
What makes them stand out even more is their impact on purchasing decisions. Children's preferences considerably affect family purchasing choices, which makes them perfect partners for brands targeting household consumers. Hence, their content directly influences what parents buy for their children.
Not to mention, these young influencers can set trends among their peers and drive demand for specific products or services. Naturally so, brands in India are starting to take notice of their ability to change consumer decisions.
A great example is how FirstCry has actively collaborated with many kid influencers in India, like Zara Zyanna and Tiana Elizabeth George, for campaigns revolving around kids’ fashion, toys, and daily essentials. They bring a kind of honesty and playfulness that makes the brand feel more relatable to both parents and children, which then leads to colossal traction.
But there’s more to it than just reach or numbers. It’s the emotional connection. The innocence, energy, and genuine excitement that kids bring to the screen instantly connect with the audience- other children and parents. The raw, unfiltered, candid charm pulls people in and helps build brand recall and loyalty.
That being said, let’s move towards the list of the top kid influencers in India curated by the leading influencer marketing agency in India for your brand to execute hyper-targeted campaigns.
List of the Best Kid Influencers in India
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![Aakriti Sharma]()
1. Aakriti Sharma
Followers: 1.9 MEngagement Rate: 0.91%About the Creator:
Aakriti Sharma, one of the best kid influencers in India, might be young, but she’s already a familiar face in Indian households. You probably know her as Kullfi from the TV show Kullfi Kumarr Bajewala. The role pretty much made her a star overnight. On Instagram, she’s got this really fun and lively feed where you’ll find everything from dance reels to behind-the-scenes moments from her shoots. She posts about fashion, food, a bit of travel, and sometimes just everyday stuff. She also made headlines a while back for being the first child TV actor in India to cross a million followers on Instagram.
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2. Zara Zyanna
![Zara Zyanna]()
Followers: 1.2 MEngagement Rate: 4.74%About the Creator:
Zara Zyanna is a vibrant young influencer from Chennai who's been capturing hearts on Instagram. Her Instagram feed is a delightful mix of fashion-forward outfits, candid family moments, and snippets from her daily life. Zara's posts often feature her younger sister, Ziva Zyanna, and their parents, giving followers a peek into their close-knit family dynamics. Beyond her social media presence, Zara has ventured into acting, appearing in Tamil films like Naane Varuven and Maaran. She has also worked with brands like FirstCry, Pothys, Sony Music South, etc.
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3. Tiana Elizabeth George
![Tiana Elizabeth George]()
Followers: 790kEngagement Rate: 6.26%About the Creator:
Tiana Elizabeth George is one of the top kid influencers in India from Chennai who's been charming audiences on Instagram. A majority of her posts include playful interaction, her day-to-day life, and humorous takes on common household scenarios. One memorable reel humorously pinpoints the universal challenge of encouraging kids to eat home-cooked meals. Tiana has worked with brands like First Cry, The Marina Mall, GRB Dairy Foods, Roshan bags, etc.
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4. Anantya Anand
![Anantya Anand]()
Followers: 620kEngagement Rate: 1.15%About the Creator:
Anantya Anand is one of the leading kid influencers in India, who initially started by sharing toy reviews and hair styling tutorials. Over time, her content evolved to focus on comedic sketches and relatable vlogs. The creator’s videos often depict everyday scenarios with a humorous twist. Anantya’s hard work was recognized in January 2020 when she received the Global Child Prodigy Award for her exceptional acting skills. Over the years, she has worked with many brands, like Dreamland Publications, Bath & Body Works, etc.
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5. Aayu Pihu
![Aayu Pihu]()
Followers: 524kEngagement Rate: 2.35%About the Creator:
Aayu and Piju are a sibling duo from India that is best known for their YouTube channel, Aayu and Piju Show. Their Instagram feed is packed with playful reels, birthday celebrations, DIY fun, and challenges. Most posts have that energetic, lighthearted vibe that feels super relatable for kids and wholesome for families. They also share bloopers, sibling banter, and even sneak peeks into their home life. These kids have earned accolades like the Nickelodeon Kids Choice Award.
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6. Kiara Nautiyal
![Kiara Nautiyal]()
Followers: 520kEngagement Rate: 1.06%About the Creator:
Kiara Nautiyal, affectionately known as "Guddu," is a top kid influencer in India. She is best known for her comedic sketches. She is famous for portraying the character "GuddukiMummy," bringing humor and relatability to everyday scenarios. Her expressive performances and charming personality have endeared her to many. Beyond her comedic content, Kiara shares moments from her daily life, including family outings and travel experiences. She has worked with brands like Milton Homewares, First Cry, Trends, and more.
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7. Amreen Malhotra
![Amreen Malhotra]()
Followers: 467kEngagement Rate: 0.18%About the Creator:
Amreen Malhotra, affectionately known as "Pani Peelo Baby," is a young Indian child artist and a kid influencer. On her Instagram, she posts a wide range of content, like dance videos, fashion photos, and lip-sync performances. Amreen gained such recognition due to her charming personality. She has partnered with a number of brands like Pampers, Lifebuoy, Volvo, Gini & Jony, Odomos, McCain, Dabur, Amazon Alexa, Big Bazaar, Sony YAY!, Tide, and many more.
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8. Amayra Khurana
![Amayra Khurana]()
Followers: 461kEngagement Rate: 2.35%About the Creator:
Amayra Khurana, affectionately known as "Amu," is a delightful young talent making waves in the Indian entertainment scene. One of the standout aspects of Amayra's Instagram is her role in the popular Star Plus television show Ghum Hai Kisikey Pyaar Mein, where she portrays the character of young Sai. She often shares behind-the-scenes photos and clips from the set, giving her followers an insider's view of her experiences in the acting world. She has worked with brands like Britannia Cheese, First Cry, Maxo, and many more.
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9. Swarna Pandey
![Swarna Pandey]()
Followers: 430kEngagement Rate: 0.25%About the Creator:
Swarna Pandey is one of the top kid influencers in India, known for her role as Ruhi in the Star Plus series Yeh Hai Chahatein. The creator began her journey in the entertainment industry at the tender age of two and was featured in commercials for brands like Big Bazaar, Himalaya Baby Care, Voltas, and Hopscotch. Her acting career took off with the role of Pihu in Zee TV's Kundali Bhagya, where her endearing performance captured the audience's hearts. Now, she has worked with many brands for their influencer marketing campaigns, like Amazon, Quirky Bows, etc.
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10. Sayesha Singh
![Sayesha Singh]()
Followers: 339kEngagement Rate: 0.76%About the Creator:
Sayesha Singh is a young and talented child actor, model, and a lifestyle and kid influencer in India. Sayesha's ability to portray multiple characters in her reels, combined with her natural expressions, has garnered millions of views and led to her immense fame. Beyond that, Sayesha has collaborated with several renowned brands like Skechers India, Nykaa Fashion, Biba, Pantaloons Fashion, Oreo India, Saffola, Amazon Alexa India, and Voot Kids. Sayesha has also graced the runway for designers at events like the Jaipur Couture Show and India's Kids Fashion Week (IKFW).
Before You Go
These kid influencers have come to become so much more than just a source of entertainment in India. They are shaping consumer behavior, influencing household purchases, and becoming a bigger part of the marketing ecosystem.
As more brands look for fresh, relatable ways to reach their audience, partnering with these kid influencers in India to tap into your ideal target audience and build brand visibility is a smart move to get ahead of your competition in the Indian market.
