As the country has one of the highest social media penetration rates in the world, with over 191.4 million active users, Indonesia’s digital space thrives on platforms like Instagram, which alone has over 173.59 million users.
This provides Indonesian food influencers with a great platform to showcase their culinary content with full possibilities of going viral and grabbing the attention of the right audience. Social media's visual nature is perfectly in line with Indonesia’s rich culinary heritage, which allows cooking Instagram influencers to pinpoint the mouthwatering dishes and also narrate the stories and traditions behind them.
And to make it even better, the food & beverage industry in Indonesia has been growing every year. The growth can be attributed to many factors like urbanization and rising incomes. As a famous hub for street food and culinary diversity in Asia, the country is home to various regional cuisines like nasi goreng and rendang to sate lilit.
These unique dishes, rooted in Indonesia’s cultural heritage, create immense demand for such content and give food influencers in Indonesia abundant content to create and share.
By doing so, these Indonesian cooking influencers -
1. Elevate local food demand on a global stage and drive the country’s tourism and hospitality industries.
2. Build a solid community of food enthusiasts who further trust their recommendations.
Many food businesses partner with famous food influencers in Indonesia to reach their target audience and increase visibility for restaurants, cafes, and food products, which leads to measurable business growth.
For instance, CW Coffee & Eatery, a famous coffee chain brand in Indonesia, partnered with Henjiwong, a top food influencer in Jakarta, to spread awareness about their newly opened outlet in Jakarta. Henjiwong curated a detailed, fun video that provided all the information related to the new outlet while simultaneously showcasing mouth-watering food and excellent beverages. This helped the brand increase visibility as well as gain a new audience base from the influencers’ community.
For that matter, our top influencer marketing agency in Indonesia has put together a list of the top food influencers in Indonesia with whom your brand can collaborate.
Best Food Instagram Influencers In Indonesia 2025
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![Sibungbung]()
1. Sibungbung
Engagement Rate: 0.95%Followers: 3.5MAbout the Creator:
Sibungbung is a famous food Instagram influencer from Jakarta, known for her reviews, home recipes, simple cooking, and mukbang content. She has a whole team dedicated to bringing the best dishes available across Indonesia's capital.
On her Instagram profile, she unpacks a lot, from traditional Indonesian cuisines and regional fruits to European, Mediterranean, and Middle Eastern delicacies. Besides listing every dish, the food content creator talks about the ingredients, pricing, taste, aesthetics, and the best ways to enjoy every dish. She also goes behind the scenes to interview the cooks responsible for her meals.
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2. Nana Koot
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Engagement Rate: 0.89%Followers: 3.6MAbout the Creator:
Nana Koot is one of Indonesia's most followed Instagram influencers. Through her Instagram TikTok and YouTube content, she has expanded to a diverse audience demographic.
Nana Koot creates a homely atmosphere on her profiles by including her family in her cooking sessions, reviews, taste comparisons, and food package unboxing. She uploads simple Indonesian recipes that can be prepared with minimum ingredients. Furthermore, the Indonesian food vlogger records her grocery shopping to highlight the best places to purchase cooking ingredients.
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3. Kuliner Jogja
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Engagement Rate: 0.64%Followers: 1.1MAbout the Creator:
Kuliner is an Instagram profile dedicated to the food culture in the Indonesian city of Yogyakarta. Here, you will find diverse restaurants, hotels, and diners native to the region.
Indonesian food influencers focus on regional cooking techniques. They walk you through the entire process, from sourcing ingredients to preparation and serving.
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4. Henjiwong
![Noura Shbeeb]()
Engagement Rate: 847KFollowers: 0.30%About the Creator:
Indonesia's vibrant food influencer diaspora presents very creative individuals and Henjiwong is one of them. This Jakarta-based vlogger is known for his viral food content on YouTube, TikTok, and Instagram.
Henjiwong is a top food Instagram influencer in Indonesia known for his food ASMR videos. He includes traditional Indonesian homemade recipes, restaurant-style cuisines, and pastime snacks in his Instagram content. Besides outdoor food reviews, Henjiwong also prepares mouth-watering meals in his kitchen. The Indonesian food influencer's content diversity attracts people with different taste buds to his profile.
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5. Agakenyang
![Agakenyang]()
Engagement Rate: 836KFollowers: 0.41%About the Creator:
Agakenyang is an inquisitive food enthusiast who loves to explore the culinary culture of different nations, predominantly in South East Asia. She covers street food, restaurant cuisines, and traditional recipes from South Korea, Singapore, Thailand, Malaysia, and Vietnam in very detail.
Agakenyang is growing as one of the best food influencers in Indonesia because of her content consistency on Instagram, TikTok, and YouTube. New visitors are always amazed by her food memes, comparisons, battles, reviews, and experiments.
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6. Ayoe Widya
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Engagement Rate: 785KFollowers: 0.51%About the Creator:
Ayoe Widya is among Indonesia's most recommended and best food Instagram influencers in Indonesia for baking lessons. The cook is famous for creating delicious sweet treats found in every Indonesian bakery and household. Ayoe Widya recreates popular international Instagram and TikTok food trends.
The food content creator's videos have reached different parts of the world. Ayoe Widya adds an aesthetic touch to the simplest recipes which is her key selling point. She has collaborated with several kitchenware and food brands.
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7. Anakjajan (Julia & Marius)
![Anakjajan (Julia & Marius)]()
Engagement Rate: 644KFollowers: 0.62%About the Creator:
Julia and Marius are famous travel, food, and lifestyle content creators from Indonesia known for discovering tasty cuisines across different Asian countries. You will find a colorful harmony of diverse culinary cultures on their Instagram profile.
Besides food, the Indonesian food Instagram influencers also film the restaurants, street views, scenery, etc to add realism to their content. Julia and Marius use captions and on-screen texts to narrate the flavors and history behind every cuisine. The information packed into simple videos helps their followers plan for fun family outings or find nearby places for a quick bite.
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8. Kuliner Koko
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Engagement Rate: 630KFollowers: 0.55%About the Creator:
Kuliner Koko is an Indonesian food influencer based in Medan. He has built a huge Instagram community with his food and travel content.
Kuliner Koko finds new places to eat every day. He loves to address the finer cooking and plating details that give viewers a completely new perspective.
The food vlogger tags restaurants in his posts while including interviews with fellow customers. The reviews add authenticity to his content while giving restaurants valuable social proof. Likewise, Kuliner continues to bring the city's deserving food places into the public spotlight.
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9. Separuh Aku Lemak
![Separuh Aku Lemak]()
Engagement Rate: 610KFollowers: 0.20%About the Creator:
Next, we introduce Separuh Aku Lemak, one of the most recognized Indonesian food influencers who has captured a global food market with her eye-catching Instagram content. She promotes delicious cuisines from Thailand, Singapore, Japan, South Korea, Malaysia, and other countries with her relatable commentary.
Separuh Aku Lemak is known for her love for spicy food. The digital creator uploads regular content on Instagram, YouTube, TikTok and Facebook. Separuh Aku Lemak. Her videos follow unique storylines that begin with the cooking process, followed by her eating experiences.
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10. Fadhilah Ayu Sukma Putri
![Fadhilah Ayu Sukma Putri]()
Engagement Rate: 509KFollowers: 4.31%About the Creator:
Fadhilah Ayu Sukma Putri brings the best of two worlds. While the food vlogger loves to spend time outdoors exploring different countries and their culinary culture, she also prepares delicious meals from the comfort of her kitchen. Fadhilah Ayu Sukma shares her home cook recipes on Instagram with quick demonstrations.
Fadhilah has one of the highest engagement rates among food influencers in Indonesia. She partners with different brands to provide the best products to her audience. You can check her Amazon listing for kitchenware and ingredients at discounted rates.
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11. Farida Nurhan
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Engagement Rate: 2.5MFollowers: 0.72%About the Creator:
Farida Nurhan has built a personal identity as a complete food influencer in Indonesia by targeting almost every food category. You will find everything that tickles your taste buds, veg from and nonveg recipes, sea seafood drinks to traditional snacks, street food, desserts, processed food, and more, on her Instagram profile.
Farida Nurhan is growing rapidly on Instagram, YouTube and TikTok. Her funny expressions and commentary make her food content more wholesome and entertaining.
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12. Chumnan Maunghong
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Engagement Rate: 0.59%Followers: 1.9MAbout the Creator:
If you need some hearty comedy with your daily food knowledge then we recommend following Chumnan Maunghong today. He is considered the top food Instagram influencer in Indonesia, an actor and comedian trapped in a food connoisseur's body.
Chumnan loves to take detours across Indonesia and other countries. The foodie meets interesting people during his culinary escapades. He entertains them with his light-hearted humor which makes the food taste even better. The Indonesian food vlogger’s Instagram profile has many food reviews, first impressions, and comparison videos.
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13. Devina Hermawan
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Engagement Rate: 168KFollowers: 4.13%About the Creator:
Devina Hermawan is a well-renowned chef and food influencer in Indonesia. She has authored many bestseller recipe books and has a successful TV program. The professional chef continues to grow on Instagram and YouTube with her content efforts.
Devina organizes cooking classes every week. She posts early updates on ingredients and timings to keep her audience prepared for a productive cook-long session. Food enthusiasts worldwide visit her Instagram profile for new culinary inspirations.
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14. Tasyi Athasyia
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Engagement Rate: 1.7MFollowers: 2.09%About the Creator:
For the people of Indonesia, Tasyi Athasyia is a food, fashion, and beauty content creator. Her activities as an Instagrammers are intertwined with her key specializations. Tasyi Athasyia recommends food that helps you lose weight and get glowing skin.
Tasyi Athasyia is renowned as the “Queen Of Home Cooking”. She uploads new recipes on her profile every week. Taste tests, ASMR, and mukbang form the core of her content. Tasyi Athasyia also features different kitchen products that make cooking simple and fun.
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15. Ivenoven
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Engagement Rate: 405KFollowers: 0.20%About the Creator:
We have a very special entry on this list of Indonesia's best food Instagram influencers. Meet Iven Kawi. She is one of the most popular artisan home bakers in the country. You will find uniquely decorated and styled cakes for every occasion, from birthdays and weddings to anniversaries, parties, and festivals.
Iven Kawi has frequent classes to share her unique arts with passionate bakers. She encourages her community to turn their creative imagination into artistic baking wonders that are pleasing to the eye and taste heavenly.
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16. Destinasi Jajan
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Engagement Rate: 404KFollowers: 0.52%About the Creator:
Destinasi Jajan is a place for street, restaurant, and homemade food reviews in the Indonesian cities of Bali, Jakarta, Yogyakarta, Bandung, and Bogor. Here you will find popular fast foods, traditional recipes, and processed snacks presented in an ASMR-like style. Every bite and expression will make you go out and try the many food items listed on this profile.
Destinasi Jajan features many content creators. This diversity introduces new ideas and creativity that connect with different people.
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17. Kenji
![Kenji]()
Engagement Rate: 1.69%Followers: 348KAbout the Creator:
Kenji is a Japanese content creator who has a massive community on TikTok, YouTube, and Instagram. He is fascinated by the Indonesian food culture and has made it his mission to explore the culinary diversity of this amazing nation.
Kenji’s Japanese background and his fluency in Bahasa Indonesian, make him a bridge between two rich Asian cultures. He starts communication in Japanese and switches to Bahasa Indonesia to catch people by surprise. Kenji has quickly become one of Indonesia's most followed food influencers for his wholesome food reviews and cultural affinity.
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18. William Gozali
![William Gozali]()
Engagement Rate: 1.47%Followers: 860KAbout the Creator:
William Gozali’s consistency is remarkable. His followers are treated to recipes and food reviews almost every day. This is one of the reasons why the famous Indonesian food vlogger has an impressive engagement rate.
New visitors find every type of Indonesian cuisine on his profile. William Gozali compresses his entire cooking and eating process into short videos. He makes them informative by listing every ingredient, spices, and aromatics used in the recipes.
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19. Amelia Christianti Santosa
![Amelia Christianti Santosa]()
Engagement Rate: 0.25%Followers: 397KAbout the Creator:
Amelia Christianti Santos is a famous food blogger from Bandung. Several food publications and magazines list her as one of the top Indonesian food influencers in Asia.
Amelia Christianti Santos features hidden food outlets across her city. She vlogs the food preparation process and uses the caption to mention the name, location, How-to eat, opening and closing times, and other key information that benefits locals and tourists.
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20. Susan Theresia
![Amelia Christianti Santosa]()
Engagement Rate: 0.48%Followers: 215KAbout the Creator:
Now, we head to Bali, where Susan Theresia introduces the famous local cuisines in her fun and creative ways. Her Instagram videos highlight the best cafes, bakeries, restaurants, and street vendors for the best food experiences. She is also one of the only food influencers in Indonesia to keep you updated on an upcoming sale or food competition happening in the city.
Conclusion
If you need new culinary inspirations or your business needs promotion, then you have come to the right place.
The top food influencers in Indonesia represent the South East Asian country’s culinary diversity. They perform magic with simple kitchen ingredients or satisfy their appetite with dishes served in different parts of the country. They compile their opinions into creative Instagram content, viewed by millions everyday.
The activities of Indonesia’s top food influencers educate learners and generate exposure to deserving businesses.
