Fashion, as we know by now, goes far beyond the latest trends, viral styles, and what’s hot on the runway.
For some, it’s a way of expressing identity. For many, it’s a way of expressing culture.
But for all, in the end, it is a way of expressing personality and individuality.
And nowhere is this blend more visible than in the UAE. In a country where over 200 nationalities live side by side, fashion and style evolve and naturally take a life of their own.
Here,
- modesty flows into modernity, tradition blends with trends, and personal style always carries a cultural story.
- One walks down the street in Dubai and sees it all. Luxury designer fits, locally made pieces, hijabi fashion, bold streetwear, and whatnot. Everything in one single place.
While events like Dubai Fashion Week, Dubai Shopping Festival, and global labels have played a rather extravagant role, one could argue that the industry wouldn’t have grown into what it is today without the famous fashion YouTubers in UAE.
These UAE fashion creators are the ones who are bringing these styles into everyday conversation. They spread the trend to the masses, reflect lifestyles, inspire wardrobe, some spotlight modest fashion and hijabi styling, while others create lookbooks, share hauls, and ultimately, shift consumer preferences.
They influence choices. They speak to different age groups, cultures, and personal styles, making fashion relatable and unapologetically real.
That having been established, fashion brands in UAE are keenly looking for famous Dubai based fashion YouTubers to get their products in front of the right audience. It’s a highly strategic way for brands to get an edge in a competitive market like the UAE, where the fashion market is growing to become a $41 billion industry by 2029.
Below is the list of the best fashion YouTubers in UAE compiled after thorough research and review by the top influencer marketing agency in the UAE for you to partner with.
List of the Best Fashion YouTube Channels in Dubai, UAE (2025)
-
![Shahd Naser]()
1. Shahd Naser
Subscribers: 2.99 MAbout the Creator:
Shahd Naser is a popular Jordanian fashion YouTuber in Dubai, UAE. Most of her content on YouTube includes fashion hauls and styling tips, beauty and skincare routines, and lifestyle vlogs. Shahd shares her latest fashion finds, provides styling advice, and displays outfits from various brands. The creator has collaborated with famous fashion and beauty brands in the industry, like Shein, SheGlam, Charlotte Tilbury, etc.
-
2. Maitha Abduljalil
![Maitha Abduljalil]()
Subscribers: 2.35 MAbout the Creator:
Being a Syrian-born, Maitha Abduljalil is one of the top fashion YouTubers in Dubai, UAE. The YouTuber has had a diverse background as a pharmacist, TV presenter, and producer before starting content creation full-time. Maitha shares makeup tutorials, fashion styling tips, DIY projects, and personal vlogs on her channel. Her videos often contains practical advice with personal anecdotes which are bound to make you feel confident and beautiful.
-
3. Shahad
![Shahad]()
Subscribers: 2.34 MAbout the Creator:
Shahad Hassan is the best fashion YouTuber in Dubai, UAE. On a general day, Shahad shares insights into her daily life in Dubai, showing content into her routines and experiences. She also uploads fashion hauls, styling tips, and beauty tutorials. Shahad recently collaborated with Shein for their Ramadan collection, displaying the collection's diverse styles suitable for various tastes. She is big on sharing opinions like her appreciation for comfortable yet stylish outfits and opting for colorful matching sets or elegant dresses depending on occasions.
-
4. Basma Dash
![Basma Dash]()
Subscribers: 1.37 MAbout the Creator:
Basma Dash is a well-known Egyptian fashion YouTuber based in Dubai, UAE. The YouTuber is famous for her fashion and beauty reviews, lifestyle vlogs, and product testing and challenges. Basma loves to test viral beauty hacks, participate in fun challenges, and share with her audience. She is also known for her candid reviews of beauty products and fashion hauls. She recently collaborated with SheGlam and reviewed their Buttery Bliss Blush Sticks.
-
5. Mina Alsheikhly
![Mina Alsheikhly]()
Subscribers: 751kAbout the Creator:
Mina Al Sheikhly is a famous Iraqi fashion YouTuber based in Dubai, UAE. Most of her videos include fashion hauls, beauty tutorials, lifestyle vlogs, and personal stories. Her audiences adore Mina’s “Get Ready With Me” segments, where she brings a unique perspective to fashion and styles her outfits. The creator has been featured in publications like Vogue Arabia, Forbes Middle East, Emirates Woman, and more. She has also collaborated with brands like Dior.
-
6. Batoul Akkad
![Batoul Akkad]()
Subscribers: 423kAbout the Creator:
Batoul Akkad is a Dubai fashion YouTuber known for her engaging and creative content on YouTube. She provides easy-to-follow guides on various hijab styles, catering to both traditional and modern preferences. Batoul shares innovative nail art designs and beauty tips and uses unconventional materials to achieve unique looks. She also uploads makeup tutorials, where she provides step-by-step instructions.
-
7. Sabrina Tubic
![Sabrina Tubic]()
Subscribers: 358kAbout the Creator:
Being a Bosnian-born, Sabrina Tubic has established herself as a top fashion YouTuber based in the UAE. Sabrina loves to post about fashion hauls and styling tips, in which she displays the latest trends and how to style them. She also provides insights into makeup techniques and honest reviews of beauty products. One unique thing about Sabrina is that her thumbnails never fail to hook her audiences.
-
8. Mimo George
![Mimo George]()
Subscribers: 183kAbout the Creator:
MimoGeorge, famously known as Mariam George, is a popular fashion YouTuber based in Dubai, UAE. With a multicultural heritage, her father is half Syrian and half Lebanese, while her mother is half Greek and half Egyptian. Mimo brings a unique blend of cultural influences to her content. She shares makeup tutorials, hair styling techniques, and fashion tips, usually collaborating with brands like SHEIN. Mimo has an impressive background in beauty pageants, having won titles such as Miss Egypt in 2005, Best Model UAE in 2010, and Miss Arab World in 2015.
-
9. Lucy Oriole
![Lucy Oriole]()
Subscribers: 19.5kAbout the Creator:
Lucy Oriole is one of the famous fashion YouTubers in Dubai, UAE. She shares makeup techniques, product reviews, and beauty tips. Her videos provide glimpses into her daily life, travel experiences, and personal insights. On YouTube, Lucy shares fashion inspiration and beauty tips. Lucy is also famous for advocating sustainability and eco-friendly living to her audience.
-
10. Anastasia
![Anastasia]()
Subscribers: 12.4kAbout the Creator:
Anastasia Slunkova, known online as Anastasia Finds, is a fashion YouTuber based in the UAE. With a background as a luxury personal shopper since 2013, she shares her styling journey, wardrobe insights, travel essentials, and packing lists through her content. She showcases her luxury shopping hauls, her purchases and providing insights into luxury fashion items. She also shares her personal style and offers advice on how to curate a fashionable wardrobe.
Before You Go
From offering a fresh perspective on modest fashion to making high-end trends feel accessible, these fashion YouTubers in the UAE are at the heart of a rapidly changing industry. And brands in a similar industry are getting all worked up to partner with them by utilizing the expertise of an experienced influencer marketing agency to understand how to tap into the right audience and make their mark in the industry.
