Influencer marketing encompasses almost every niche imaginable. However, there are certain areas where the top opinion leaders can rightfully claim to have influenced and altered the life of their audience base - fashion is one such niche. Additionally, the pandemic has emphasized digital, forcing brands to shift to influencer marketing, particularly in the fashion niche, where brands are now capitalizing on the influencer's large fan base. Hence, working with a top influencer marketing platform in the UAE for more favorable results is recommended.
Of course, fashion is an extensive subject where every individual is entitled to their own opinion. Hence, it is understandable to question the lifestyle of the influencers listed in our article. Most followers of fashion will know the types of designs they prefer and will have found favorite influencers who promote the types of fashion compatible with their personal tastes.
Before we go any further, let us understand who a fashion Influencer is. In layman's terms, they are celebrities who command a dedicated following and hold enough influence to sway their audience's opinion of a particular product. Brands who collaborate with doyens invite them to fashion shows, designer events, high-profile parties, and exclusive trips - adorning their clothing. Besides physical appearance, fashion influencers promote a brand product on social media platforms as well - they are paid compensation for paid or sponsored content.
Fashion, directly or indirectly, has affected everyone's life. As such, people look up to these opinion leaders for advice. If you are a brand, having an influencer endorsing your products is the wisest thing. Besides increased reach, you also gain access to your target market.
Influencers that cater to fashion and lifestyle can dictate the direction in which the industry will progress. To that end, brands seek help from the top fashion influencers in the UAE to boost sales and higher return on investment.
Huda Kattan is a vlogger, beauty blogger, and makeup artist from UAE. She is known for her blog "Huda Beauty", which receives high appreciation in the Middle East. Huda also commands a sizable following on YouTube.
While undoubtedly the most prominent fashion blogger and vlogger in the Middle East, she is also counted amongst the top 20 beauty bloggers in the world. Huda has a massive following of 49.5M on Instagram. She used the platform to provide style tips and product tutorials.
Huda's father was offered a teaching position in Dubai, which resulted in her relocating to the country. Fast forward a few years, she moved back to Los Angeles to study makeup. Her clients included the likes of Eva Longoria and Nicole Richie.
Huda returned to the UAE to work as a makeup artist for Revlon. In April 2010, the Fashionista launched her beauty Blog "Huda beauty" and a YouTube channel to post makeup tutorials and tips. She also gained recognition on other platforms, which prompted her to start her cosmetic line, named after her YouTube channel, in 2013. Today, it has become one of the fastest-growing best brands in the world.
Huda Kattan was dubbed as the women's wear digital innovator of the year in the prestige beauty category in 2016. In 2021, she was crowned Glamour Magazine's Entrepreneurial Game-changer of the year. Huda Beauty is the highest-grossing brand in Sephora Middle East. It is also gaining popularity at Harrods in the United Kingdom.
Forbes has named Huda as one of the "ten most powerful influencers in the world." In 2017, Time magazine crowned her as one of "The 25 Most Influential People on the Internet". In 2020, Huda was included in the list of Fortunes 40 under 40. She is without doubt one of the top fashion influencer in UAE.
Hindash, a multi-faceted artist from Dubai, entered the beauty industry by uploading videos on YouTube. Beautopsy, a multi-purpose gradient palette from Hindash Cosmetics, debuted in March 2021, shortly after the beauty guru began his foray into the cosmetics industry with his brand. The Burj Khalifa, the world's most recognizable landmark, served as the backdrop for Hindash's public unveiling of the Beautopsy Gradient Palette. Cult Beauty called Beautopsy "One of the most game-changing palettes we have ever laid our eyes on." since then, it has become a favorite of many fashion enthusiasts. As a result of years of visualization and manifestation, the Hindash Cosmetics brand is set to offer Hindash well-wishers an innovative and timeless product line.
Beauty expert Hindash has more than 1.3 million Instagram followers. Because of Hindash's rapid rise to fame, brands can use his help to promote their products to an engaged audience. Hindash is, without a doubt, the more popular YouTube influencer in Dubai.
Basma is a lady of Egyptian origin residing in Dubai. She is the administrator of the YouTube channel "Basma Dash." which has 701K subscribers. She also has a great following of 151K on Instagram.
The Emirati Fashionista is often seen on her YouTube channel with her husband and baby boy Adam. Her impeccable sense of fashion has got many ladies yearning for her looks.
Basma is a very active creator. Her video content includes viral beauty hacks and product reviews, unboxing, and styling tutorials that she records and publishes on her channel. She also posts her skincare routine and travel vlogs. Her efforts have made her one of the most well-known female Emirati influencers.
Shop6thstreet's "quench," which she recently endorsed, has received a lot of positive feedback from her fans. I think it is safe to say that brands can significantly boost their revenue, return on investment, and market share with Basma at the helm of their marketing efforts.
Nasser Ali Albahrani, a resident of Abu Dhabi, UAE, runs the “NasserTone” YouTube channel. He also has a sizable fan base of 132K on Instagram. He heads NasserTone Advertising Services Company as CEO and founder.
Besides being a director, Nasser is also a cinematographer, photographer, and producer. Primarily recognized as a YouTuber and social media content creator under the moniker NasserTone for his educational video series NasserTone Show (2018).
Nasser is also known for his work as a TV Presenter for Abu Dhabi Media's show Events (2020). As mentioned earlier, Nasser is a professional photographer, among other things. In addition to the Royal Geographical Society in London, UK, his photography work has been exhibited in national and international galleries.
Nasser is a member of the Arab Union of Photographers, the Fédération Internationale de l'Art Photographique, and the Abu Dhabi International Photographic Society. To say he is one of the top influencers in Dubai would be an understatement, given his many accomplishments.
Sumalisa is a fashion influencer of Moroccan descent who has made the United Arab Emirates her home. The fashion icon commands 413K subscribers on YouTube and 68.4k followers on Instagram.
Sumalisa enjoys makeup, fashion, and making soap. She posts videos on YouTube about her lifestyle, DIY bath and soap products, reviews, cooking, vlogs, hauls, and other topics. This female influencer has a truly admirable sense of style that every lady wishes to emulate.
Among many academic accolades, Sumalisa holds a Masters's in Makeup Artistry from the Online Makeup Academy in New York. She works as a formulator for Formula Botanica in New York, certified in organic skincare and chocolate spa products. Wait, there's More. She is also the holder of the Organic Haircare Business Diploma.
The glam queen has worked with known brands Golinutrition and Dragees and got them immense success. Sumalisa has rightfully emerged as one of the best female Emirati influencers in the UAE.
Sabrina Tubic is a beauty enthusiast from Bosnia and Herzegovina but resides in Dubai, UAE. She shares videos based on product unboxing, reviews, DIY, fitness and beauty tips, fun challenges, vlogs, fashion tricks, etc.
The female maven has 1 million followers on Instagram. Besides YouTube and Instagram, Sabrina is well-known on social media platforms like Snapchat and TikTok. You can often see her husband and baby Daneen appear in most of her vlogs on her YouTube channel.
Due to personal reasons, Sabrina was unable to publish any videos for almost a year. But, that didn't stop the new mom from engaging with her audience via her channel's community page. Each of her videos is made to perfection and is a treat to every fashion enthusiast's eyes. We can confidently say that this diva is one of the most admired fashion influencers in the UAE.
Nanni Ahmed is a YouTuber and blogger based in Dubai, United Arab Emirates. She enjoys makeup, fashion, good food, and, most importantly, living a healthy lifestyle! Her YouTube feed is rich with glamour tips and tricks, DIY hacks, makeup hauls, product reviews, tutorials, skincare routine, and vlogs. She has won the admiration of many for her impeccable fashion and makeup sense.
She could be the perfect style maven that brands have all been looking for. Nanni's fan base and viewers are incredibly active and engaged, making them the perfect audience for fashion and makeup products. The Fashionista already has 32.3K followers on Instagram and 326K subscribers on YouTube. Nanni has also played a vital role in inspiring women to be bold in their lifestyle choices with their actions. Hence, we can certainly say that she'll make it to the list of top YouTube Influencers in the UAE in no time.
Mariam, aka Mimo George, is a beauty pageant contestant and YouTuber based in Dubai, United Arab Emirates.
Mimo was raised in Dubai, UAE, by a Syrian-Lebanese father and a Greek-Egyptian mother. She earned her bachelor's degree at Troy University and her master's degree at Heriot-Watt University. She began modeling in 2009 and went on to win Best Model (UAE) in 2010, Miss Egypt in 2005, and Miss Arab World in 2015. Following that, she hosted two TV shows that were well received by the audience.
Mimo launched "Mimoglam," an online fashion and makeup store, in 2017. She's also the owner of "Mimotique." She discusses makeup, wigs, modeling career, fitness routine, shopping hauls, vlogs, and many other topics on her YouTube channel, with 143K subscribers and Instagram with 698K followers. Given everything about her, she is unquestionably the Top Influencer in Dubai.
Manal Mansoor is a beauty expert and public figure based in Dubai, UAE. She has risen to prominence in the Middle Eastern nation for her makeup tutorial snippets, product reviews, and beauty and lifestyle tips. She also addresses her audience by conducting Q&A sessions.
Manal's content is always centered around trying out viral makeup and beauty hacks, the latest collections of lifestyle accessories, and her thoughts on plastic surgery, hauls, and other such things. You can take a peek at her creations on YouTube (127K subscribers) and Instagram (698K followers).
Manal and Huda Kattan, the founder of Huda Beauty, are known to be very close and are both prominent Instagram personalities from the UAE known for their beauty content. Both divas have found success in their ventures. Huda has created her beauty products line, whereas Manal has launched her Ain lenses line.
Vivian Beauty and Style
Vivian is a beauty expert and one of the best YouTube influencers in UAE. She has a YouTube channel to upload videos on DIY wigs, hair and makeup tutorials. Besides her main channel, Vivian has also created "style by Viv", which the fashion doyen has reserved for publishing sewing projects and designs. On Instagram, she maintained three pages for makeup looks, hair tutorials, and sewing/clothing projects, respectively.
Vivian has amassed a large following and has carved out a niche in creating and applying wigs. The videos she produces are extremely helpful to people who find wearing wigs a hassle, largely because of the scarcity of influencers discussing the underlying topic.
Mona Kattan (younger sister of HUDA Kattan) is an American model, entrepreneur, YouTuber, fashion blogger, social media influencer, and artist from Tennessee. She was born on May 8, 1985, in Oklahoma City, United States of America. However, she relocated to Dubai, the United Arab Emirates, in 2002, and the country has been her home since then.
Mona co-founded Huda beauty makeup with her sister Huda. The business did not make a boom initially as customers preferred other brands. However, today the company is one of the most successful makeup brands in the world. The two siblings also decided to start their solo Ventures. Mona founded Kayali fragrance (a perfume brand). She graces the fashion enthusiast with her new and natural fragrances.
The budding businesswoman started her YouTube journey on March 29, 2007; 13 years later, she uploaded her first video titled" 'Welcome to Monaland! Finally, my first YouTube video!'" - Today, her channel has 70k subscribers and 2,263,025 total views. Mona loves sharing self-development videos, business tips, wellness, makeup tutorials, and beauty & fragrance. The social media celebrity has 2.4M followers on her official Instagram handle.
Mona and her siblings have partnered with other beauty brands like Charlotte, Tilbury, Bobby Brown, Victoria Beckham, and Gwyneth Paltrow to help doctors affected during the coronavirus pandemic.
Batoul Akkad is a well-known fashion influencer residing in Dubai. The lifestyle community is no stranger to her fashion-related content on YouTube. Her skills with the makeup kit have won her a following of 88.4K on Instagram.
The lovely lady is well known for her one-of-a-kind yet elegant fashion sense. To be precise, she is an expert in the field of nail art.
As a social media influencer, she uploads videos of makeup hacks that go viral overnight on Instagram and tik-tok. You can also find content on try-on-haul, nail art tutorials, etc., on her YouTube channel.
Batoul time and again has managed to awestruck her viewers with her content, prompting them to stay from start to finish. Women, in particular, prefer adopting her fashion style to look more like her. Since her engagement is simply unrivaled, working with Batoul will benefit brands just getting started with influencer marketing. Without a shadow of a doubt, the opinion leader is on the right track to becoming the top YouTube influencer in the UAE.
O. Esa is a YouTuber, comic, gamer, and vlogger based in the UAE. The YouTuber is best known among the audience for his sense of humor. He usually engages them with comical challenges. He is also well-known for showcasing gaming talents by posting fascinating Minecraft games videos.
Lucy's content quality is way beyond amazing. She focuses on quality rather than hastily posting unruly videos, which is a characteristic that her audiences admire about her.
Ihouma is a digital content creator and entrepreneur from Nigeria who currently resides in the United Arab Emirates. The talented Fashionista has 18.5K followers on Instagram and owns three beauty brands, namely Omaa, Beguile by Omaa, and Oma beauty Store.
Ihouma joined YouTube on October 30, 2015. She uses the platform to upload videos based on makeup tutorial fashion hacks, apartment news, and lifestyle. Ihouma is very consistent; she makes sure to post at least two videos every week.
The fashion influencer in UAE utilizes the community tab on the video streaming platform to interact with viewers and convey her messages. Her efforts to engage with her audience and zeal for higher growth have put her on our list.
Stylist, beauty, and fashion connoisseur from London, Anastasia Slunkova, now call Abu Dhabi home. Dior, Chanel, Louis Vuitton, and Gucci are just a few of the high-end brands she frequents. Many high-profile celebrities have sought Anastasia as their go-to personal shopper for high-end goods. In the year 2019, Anastasia observed minimalism and ended up shopping for nothing that year.
Anastasia's Instagram is 15.7K followers strong. She utilizes the platform to post about the latest fashion trends in town, how to pick the right accessories, and her journey through luxury shopping, clothing, and makeup hauls and vlogs.
Besides her fruitful career as a style expert, the female Emirati influencer has also carved a unique identity on YouTube. She has managed to woo her audience with trending fashion tips and tricks on her channel. Her two adorable children and husband frequently also make frequent appearances in her YouTube videos.
Jamie Rodrigues is a well-known YouTuber with a focus on beauty products for the face and hair. She makes YouTube videos promoting the best skin and hair care products. Most people believe her reviews because they know she tests the products for at least two to three months before giving her honest opinion.
Jamie has a combination skin for summers and winters, which she reveals now and then. On her channel, she frequently appears with dermatologist Dr. Rosanne, who discusses all things related to hair and skin care.
Jamie has a loyal following of 18.8K that pays heed to what she has to say. Since she fits the description of top fashion influencers based in the UAE, brands reach out to her for obtaining favorable outcomes from their marketing efforts.
Nafiseh Kamkar is an entrepreneur, fashion designer, stylist, production designer, and pro makeup artist based in Dubai, UAE. The content she uploads on her YouTube channel can turn an amateur into a style rock star. Nafiseh's videos are concise yet easy to understand. That's primarily why her viewers are skyrocketing each passing day.
"Nafiseh Kamkar Official" is the name of her clothing line. Nafiseh is well-known for how she wears her makeup - which is a mix of classic and modern. Her jaw-dropping looks never fail to impress her fans! The fashion opinion leader frequently interacts with her viewers by hosting numerous giveaways and posting about her daily routine on her channel's community wall. Thanks to her work in the industry, her name is often included among the top female Emirati influencer in UAE.