Delhi has established itself as the fashion capital of India — and for good reason. From bustling local markets like Sarojini Nagar and Janpath to some of the country's biggest fashion events like India Bridal Fashion Week and PCJ Delhi Couture Week, the city has always been a launchpad for trends that eventually sweep the nation.
What truly sets Delhi's fashion scene apart is its unique blend of luxury fashion, ethnic wear, contemporary styles, and street fashion — all coexisting in one city. This gives Delhi-based fashion influencers access to fashion events, designer showcases, and premium retail markets that very few other Indian cities can match.
Top fashion influencers in India create content that's as diverse as the city itself — outfit-of-the-day reels, Sarojini market haul videos, fashion event coverage, styling guides, and store visit vlogs. This variety is exactly what has made them the go-to voices for new trends emerging specifically in Delhi's fashion space.
The way these creators weave fashion into their everyday life — whether it's shopping in South Ex or attending a Connaught Place pop-up — builds communities of followers who genuinely trust their recommendations. For fashion brands targeting Delhi's audience, this translates directly into both online awareness and offline footfall.
A strong example of this is the Janasya store launch campaign in Rajouri Garden partnering with Grynow, where best fashion influencers in Delhi were specifically chosen to showcase the new clothing line to their local audience. The result felt like a genuine recommendation from someone who actually shops there. In just 12 days, 6 videos generated 5.8 million views — proof that the right influencers, rooted in the right city, can turn a store launch into a Delhi-wide conversation.
For brands looking to tap into Delhi's fashion market specifically, collaborating with local influencers is one of the most strategic moves you can make. These creators have built tight-knit communities spanning every age group — from college students hunting for Lajpat market deals to young professionals shopping at Select Citywalk — covering the full spectrum of Delhi's fashion consumers.
So here's a list of the top fashion content creators in Delhi curated by our top influencer marketing agency in India, that every brand needs to know.
List of the Top Fashion Instagrammers in Delhi
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![Kritika Khurana]()
1. Kritika Khurana
Followers: 1.8MEngagement Rate: 1.75%About the Creator:
Kritika Khurana started her journey in 2014 as a college student who simply loved fashion, and she has never looked back since. A vlogger, podcaster and one of the most well-known fashion instagrammers in Delhi.
Over the years, she has collaborated with some of the biggest names in the fashion and lifestyle industries like Myntra, L'Oréal, and Maybelline, and the list never ends. Kritika has built a highly engaging community around personal style and authentic storytelling, making her most loved creator out there. For fashion brands, looking to launch a new collection in Delhi, Kritika is one of the go-to choices you can make.
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2. Insha Ghaii Kalra
![Insha Ghaii Kalra]()
Followers: 722KEngagement Rate: 1.89%About the Creator:
Insha Ghaii Kalra is known for her diverse content around fashion, beauty, and lifestyle. Her Instagram feed is filled with festive looks, western outfits, and daily casual outfits, showing how Delhi women actually dress which is exactly what makes her one of the most influential voices for fashion brands targeting Delhi audience.
She has worked with an impressive range of brands, including Garnier India, L'Oréal, TRESemmé, Lux India, Nexa, and Ornaz Diamonds, that shows how naturally she blends fashion with relatability. For brands looking to connect with an audience that sees themselves in the content, Insha is a creator worth paying attention to.
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3. Roshni Bhatia
![Roshni Bhatia]()
Followers: 517KEngagement Rate: 1.04%About the Creator:
Roshni Bhatia is one of the inspiring and trusted voices in Delhi’s fashion influencer space. She began her content journey through POPxo – a platform that gave her early visibility and helped her build a loyal community before she carved out her own independent space.
She has also collaborated with some top brands like Van Heusen, Lakme, Pond’s, Ajio, and Fire Boltt and is widely recognized as the face of “Lay’s Cream and Onion". The range of her brand collaboration makes her one of the most commercially valuable fashion influencer partners in Delhi for brands that want both reach and credibility.
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4. Sunny Chopra
![Sunny Chopra]()
Followers: 1.8MEngagement Rate: 3.19%About the Creator:
Sunny Chopra is a model and male fashion influencer in Delhi. His content covers everything from everyday casual outfits and detailed styling guides for men, helping his audience with how to dress well and look stylish while staying comfortable. He brings personal layers through his vlogs and behind-the-scenes content, giving his audience a glimpse of his life that builds real connection beyond just the outfits.
He has collaborated with several brands like Lakme, Tasva and many more. For fashion brands targeting Delhi's male audience, Sunny is one of the most natural and credible choices for your next campaign.
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5. Sakshi Sindwani
![Sakshi Sindwani]()
Followers: 711KEngagement Rate: 2.65%About the Creator:
Sakshi Sindwani is one of the most important and distinctive voices in the fashion industry — widely credited for bringing body positivity into the mainstream fashion conversation, by sharing outfit content that boldly challenged the industry's narrow definitions of fashion and style.
Her deeply loyal community sees her recommendation as more of a friend rather than a promotion. She has worked with major fashion brands and has been recognized with several creator awards that reflect the real cultural impact. For brands that want to connect with a highly engaged, values-driven audience in Delhi, Sakshi is one of the best fashion influencers on Instagram in Delhi.
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6. Dolly Singh
![Dolly Singh]()
Followers: 1.8MEngagement Rate: 6.15%About the Creator:
Sakshi started her journey as a comedy content creator before evolving into one of Delhi’s most admired fashion voices. That background in comedy gives her the rare talent of making fashion feel fun, accessible, and stylish all at once.
She has been featured in prominent digital publications celebrating India's top female creators, and her brand collaborations — including Westside, Ajio, and Myntra — reflect the level of commercial trust she has earned in the fashion space. In many ways, Sakshi's journey mirrors how Delhi's fashion scene itself has evolved — more inclusive, more expressive, and far more interesting than it used to be.
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7. Sejal Kumar
![Sejal Kumar]()
Followers: 784KEngagement Rate: 1.29%About the Creator:
Sejal Kumar is a leading Delhi-based fashion creator who has built an extraordinary presence across Instagram. She creates content that resonates across all age groups from fashion hauls and styling videos to vlogs and everyday lifestyle she covers it all.
What truly sets Sejal apart are the milestones she achieved as featured in Forbes 30 Under 30 Social Media honoree in 2021 and her appearances at Cannes, which introduced her to a worldwide audience far beyond Delhi's fashion scene. For brands, she brings the best of both worlds — a deeply rooted Delhi audience and an international profile that adds serious weight to any collaboration.
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8. Karron S Dhinggra
![Karron S Dhinggra]()
Followers: 2.4MEngagement Rate: 2.61%About the Creator:
Karron S. Dhingra's story is one of the most remarkable in Delhi's creator space — from being a corporate lawyer to becoming Delhi’s biggest men's fashion voice. The transition sounds unlikely, but the results speak for themselves.
A few years ago, he launched “The Formal Edit”, on Instagram, sharing practical fashion tips, affordable makeovers, trend breakdowns, accessories advice, and grooming routines that resonates with millions almost immediately. Some of his biggest achievements are Fashion Influencer of the Year (Male), Stellar Fashion Creator, and Fashion Creator of the Year 2024, which not just reflect popularity, but genuine industry respect.
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9. Kangan Khandelwal
![Kangan Khandelwal]()
Followers: 265KEngagement Rate: 1.9%About the Creator:
Kangan Khandelwal has carved out a distinct space in Delhi's fashion industry through a combination of relatable content and a carefully crafted aesthetics that feels more genuine. What sets her stand out is her ability to transform everyday moments into stories that keeps her audience hooked.
From fashion hauls to sale recommendations, her content covers sustainable fashion that her followers actually use which makes her one of the more sought-after partners for premium beauty, lifestyle fashion brands in Delhi and beyond.
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10. Vishnu Kaushal
![Vishnu Kaushal]()
Followers: 2.1MEngagement Rate: 4.3%About the Creator:
Vishnu Kaushal is a Delhi-based fashion and lifestyle creator known for his sharp sense of style, trend-forward outfits, and a digital presence that has only grown stronger over the years. He has taken his fashion sensibility beyond content — founding his successful clothing line, Peach, that also speaks of his entrepreneurial instinct. His content is a mix of menswear, grooming, travel, and everyday lifestyle, resonating strongly with Gen Z audiences.
Vishnu has collaborated with several well known fashion brands like Adidas, Crocs, and Flipkart Fashion and the list is only keeps growing. For brands looking for strong engagement with a young, style-conscious Delhi audience, Vishnu is the best fashion Instagram influencer in Delhi to partner with.
Conclusion
Delhi's fashion scene is everywhere — from its bustling street markets to its most premium luxury stores — and the top fashion influencers in Delhi are ruling it. They have become the trusted voices that their audiences genuinely follow, they have spent years earning the trust of their communities, when this trust directed toward your brand, is what turns awareness into action.
However, it is evident that influencer marketing is the most effective way for brands looking to stay visible and relevant in Delhi's fast-moving fashion market.
If you are looking to execute a fashion influencer campaign in Delhi, partnering with the right creator might be the most important decision your brand makes this season.
