Life's relentless competition often sees us sprinting towards career goals, but at what cost?
We as humans have pivoted towards the capitalistic orientation so much so that we have forgotten the touch between the essence of being human and the spiritual and physical aspect of our life.
Fortunately, the key opinion leaders of fitness brands are not just moot viewers but active participants in promoting the importance of a fit lifestyle.
These promotions through fitness influencers have opened the floodgates and more audiences are tilting towards the romanticised concept of Fitness.
The questions that arise here are,
- As a fitness brand are you ready to tap these resources?
- Have you got the right mechanism to streamline this infusion of customers?
- What is your go-to-market strategy for this?
The bridge for a proper conduit between brands and audiences is weak and does need strengthening.
Now, What are the areas and factors a fitness brand should strengthen?
Clearly, areas and factors will be unique for every brand. What you should do is find your key factors, the right marketing funnel, and last but not least the right partner to help you achieve all your desires.
At this juncture, if we talk about the brand’s discovery, desire, evaluation, purchase, loyalty, and advocacy. Every fitness brand requires this to sustain and flourish.
To complement the growth, the perfect solution is influencer marketing for fitness brands.
Influencer marketing for the fitness industry has become a buoyant wagon for brand growth.
Let’s go through deeper tracts and try to answer the ‘How?’.
Fitness Brands Influencer Marketing Facts
Their love for sports and gym culture has sparked an era of influencer marketing in fitness and nutrition that's impossible to ignore.
These trendsetters have proved themselves instrumental in shaping the fitness industry, sharing inspirational stories, beneficial workout regimens, and invaluable health tips.
Business Wire's recent report revealed that the digital wellness market is expected to achieve $1,103.22 billion by 2028 from $335 billion in 2022 with a CAGR of 21.9%.
This projection clearly indicates a picture of a fitness industry overflowing with opportunities.
The fitness community on social media has emerged as a guiding inspiration and necessary motivation for all wellness seekers regardless of boundaries. Now, we have to see how fitness brands leverage this opportunity.
Fitness Influencer Marketing Campaign - Well Being Nutrition
Why Choose Influencer Marketing For Your Fitness Brand?
Influencer Marketing for fitness brands has proved its capabilities amidst contemporary marketing mechanisms. It directly impacts key performance metrics necessary for a fitness brand's growth. Whether it is awareness, engagement, leads, or conversion. Influencer marketing campaigns for fitness brands always play at the forefront of competitive battles.
But this isn't the end of it.
There are numerous other reasons why fitness brands must integrate influencer marketing into their marketing strategy. We have created a listed of top factors, which includes:
1. Augments Brand Visibility
Fitness creators eat motivation in their breakfast. We all know how hard it gets but keep going forward it really counts. The followers of these creators share the same mindset. So it is quite extraordinary to see when an influencer talks about a product and how easily it percolates to the followers.
We wish we could only call them influencers, but they have grown beyond that. Think Achilles, think Hercules, they earned a reputation and whom-so-ever has their name associated with their name also enjoyed the reputation. The same goes for contemporary times, brands can associate themselves with these influencers.
Just try to imagine why Red Bull, an FMCG brand, only works with extreme players. Because they understand the value of visibility and uniqueness and only they can provide it.
2. Enhanced Brand Credibility
Why do fitness KOLs command such vast followings?
These influencers have earned reputation, credibility, and massive following through their efforts. They have worked hard to get where they stand today. In addition, they have also taken care of their followers by creating content suitable to their queries and questions.
Now, brands can work with these niched influencers and curate specific content around their brand. Just imagine the footfalls that you as a brand will receive when you will get completely new unfounded awareness, reach, and impressions.
3. Better ROI
It is now not a hidden fact that Influencer marketing for fitness brands provides the highest ROI when compared with any other marketing tactics.
The need of the moment for fitness brands is to identify the right influencer for their brands who can provide them with the KPIs they need and achieve the desired ROI.
4. Minimize Risk of Investment
With influencer marketing, the risk of your investment shrinks to a ‘Not Visible to Human eyes’.
According to a report by Statista, the market value of influencer marketing has doubled since 2019 and is projected to balloon to an impressive $21.1 billion by 2023.
With this exponential growth, fitness influencer marketing strategies are confidential methods to increase your returns, maximize profits, and gain necessary traction.
5. Better Content Strategy
Fitness creators are masters of content creation. Literally, if it was not the case then they would not appear where they are today. Cause and effect, right?
They possess an innate ability to weave stories. Stories that connect with their audience. Every piece of content aligns and harmonizes with brand goals and visions.
Now, what do you think?
Is there any method other than personalization that can help you connect with your audience?
6. To gain competitive advantage
A brand who understands the concept of ‘Brand’ and ‘Marketing’ wil never think short-term and always consider ‘Long-term’. But they will not necessarily leave the intagability of ‘short-term’ results.
Influencer marketing for the fitness industry leaves no stone unturned. It's simple, wherever you look, fitness influencer marketing can take you there. First, it provides an instant headstart with massive awareness and visibility. Second, it creates brand advocacy for your brand that sustains in the long run.
Combine all the results and you will get a competitive edge in the market.
The result?
Grynow, the best influencer marketing agency in India collaborated with Kapiva for fitness brands influencer marketing campaign.
Kapiva’s Influencer marketing gained handsomely from the campaign. They registered 6.5 Million views and more than 8% of engagement in the first month of campaign itself.
Grynow ensured that each piece of content they produce accentuates the brand's unique selling points. It created social chatter first, then led to first time use, and when the result became evident, audiences became regular customers; an apt example for Long-Term Value customers too. This is the strategic advantage of influencer marketing in the fitness industry: it completely sets you apart from the competition.
So you should ask yourself, what are the KPIs you are looking for?
How can you tailor your influencer marketing strategy to meet with the fitness industry's specific needs and challenges?
Start an influencer marketing campaign for your fitness brand with the best fitness YouTubers in India.
How Can Fitness Brands Do Influencer Marketing?
An influencer in the fitness industry is identified with a solid and credible niched following, industry-leading opinion, and command in their voice. Brands can utilize them as their brand’s message and vision.
Moreover, brands can tap into various content formats too. Now the question is
Types of fitness influencer marketing campaign
1. Sponsored Post:
Fitness brands can enter into strategic partnerships with influencers to spotlight their brand. By providing them with clear guidelines, objectives, themes, and potential, brands can pave the way for compelling sponsors.
2. Review by Fitness Creators:
Brands can create an impact by enlisting influencers to review their fitness products or services. They enjoy an authentic connection with their followers. The roots that connect them are honesty and trust.
3. Giveaways or Contests:
Brands can partner with fitness creators for launch of their products and services through exciting contests or giveaways.
An audience that is already dedicated to fitness, wellness, and health is a perfect customer base for this strategy. Creators and brands can hype up the campaign and nudge numerous consumer bases to spur action.
4. Hire Multiple Influencers of Fitness Industry:
Influencers are basically categorized into levels like nano, micro, mid-tier, and macro, each classified according to their follower count.
Brands should pre-set their campaign objective and based upon that they can craft a multi-influencer strategy. A campaign crafted with a mix of these influencers to either promote their fitness brand or get a headstart for a new product launch.
This approach guarantees widespread reach and a robust brand presence.
5. Tutorial videos:
Fitness has several sub-niches like Mental and Physical Wellness, Health, Exercise, Yoga, etc. All the fields need close attention to posture, shape, and technique. At this juncture, these creators come to your rescue. They craft various solutions through their tutorial videos.
Brands can collaborate with influencers to create tutorial videos featuring their products and services and expand their reach.
Consumers are now at the centre of marketing mechanisms and this trend is still evolving. It is high time for fitness brands to integrate newer mechanisms in their funnel.
Influencer marketing for the fitness industry opens that avenue for brands.
Before we talk about the next topic, tell us. Have you seen recently fitness brands leveraging influencer marketing?
How To Grow Your Gym Using Fitness Influencer Marketing?
1. Gym Reviews by Influencers
A fitness KOL has a massive following. Just imagine what could happen with one single post. You will get instant awareness with a click.
They will talk in-depth about the exclusive services you offer, be it personal trainers, customized fitness plans, or innovative amenities.
2. Exercise Routines using Gym Equipment
Brands can use fitness influencers to create exercise routines, show how a machine should be used, what diet they should follow, etc, in awareness videos.
These influencers can give a gist of the proper form and technique for using various gym equipment. This will make it easier for potential members to feel confident and safe when they visit your gym.
3. Customized Workout Plans for All Fitness Levels
Fitness experts can attract a diverse audience, from beginners to experienced fitness freaks, by presenting different workout plans tailored to various fitness levels.
This approach will undoubtedly help attract a wide range of potential gym members and also pinpoint your gym’s commitment to supporting individuals at every stage of their fitness journey.
4. Share Success Stories and Transformations
Fitness experts can share the success stories of members who achieved their fitness goals in gyms with their followers. This way, influencers can showcase that your gym’s services and the programs that you offer are helpful in such success stories.
This type of content will resonate heavily with audiences as it focuses on the benefits and the need for a gym’s services in each segment of an individual’s life. They can take such success stories and make them tangible, showing the clients who got fantastic results.
Fitness Influencer Marketing Campaign
Case Study: Sahil Khan x Muscle & Beach Gym
Sahil Khan launched an innovative campaign for his gym, Muscle and Beach, in Goa which is India's first open-air gym. It is located on Baga Beach, making it stand out in the fitness industry. He used his influence to promote his gym in a way that highlights its unique elements.
The gym's unique selling prospects, offerings, and concept when coupled with Sahil Khan's reputation as an influencer, became the real reason for the successful marketing campaign.
Conclusion
As we move towards the end of our blog, we now believe that fitness is a competitive landscape, and getting key performance metrics is important. Adopting influencer marketing in your upcoming marketing strategy can really give your fitness brand an upper hand. Fitness influencers can bring to life the unique features of your brand’s product or gym, allowing potential members to encounter your brand’s worth more easily.
