30

Video Delivered

11.9M

Views Achieved

2

Month Campaign

Objective

  • Aimed to raise awareness about supporting handloom products.
  • Celebrated cultural heritage, engaging consumers with India's traditions.

Strategy

  • Developed a campaign reminding individuals who have forgotten the importance of Indian handloom.
  • Influencers showcased in sarees, celebrating India's handloom culture.
  • Used hashtags like #DeshKiChai to amplify the message, involving 30 diverse women influencers.

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