Caught the attention of
5 Million people and Raised Awareness
about supporting Handloom products
30
Video Delivered
11.9M
Views Achieved
2
Month Campaign
Objective
Aimed to raise awareness about supporting handloom products.
Celebrated cultural heritage, engaging consumers with India's traditions.
Strategy
Developed a campaign reminding individuals who have forgotten the importance of Indian handloom.
Influencers showcased in sarees, celebrating India's handloom culture.
Used hashtags like #DeshKiChai to amplify the message, involving 30 diverse women influencers.
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