Led
32.5M+ Views
through Carefully Curated Fashion & Lifestyle creators and quality Content for Casio
48
Video Delivered
32.5M
Views Achieved
1
Month Campaign
Objective
To raise awareness about the End of end-of-season sale for a range of watches.
To create branded videos and urge the audience to make purchases.
Strategy
Collaborated with 40 macro fashion and lifestyle creators
Targeted the fashion-forward youth of Delhi, Bangalore, Kerala, and Mumbai.
Strategised dedicated campaign around EOSS
Guiding 40% of influencers to visit the store and 60% to create generic videos
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Views
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