48

Video Delivered

32.5M

Views Achieved

1

Month Campaign

Objective

  • To raise awareness about the End of end-of-season sale for a range of watches.
  • To create branded videos and urge the audience to make purchases.

Strategy

  • Collaborated with 40 macro fashion and lifestyle creators
  • Targeted the fashion-forward youth of Delhi, Bangalore, Kerala, and Mumbai.
  • Strategised dedicated campaign around EOSS
  • Guiding 40% of influencers to visit the store and 60% to create generic videos

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