With nearly
4 million views
, the campaign achieved its primary goal of generating buzz and audience participation.
5
Video Delivered
3.8M
Views Achieved
5
Days Campaign
Objective
To increase engagement on the brand’s page.
To create buzz and encourage audience participation.
Strategy
Partnered with 7 macro infotainment creators for the campaign.
Promoted the Snack Attack Concert and encouraged participation through snack features.
Used engaging captions with contest details and prizes to boost audience interaction.
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