d’Alba piedmont's Luxurious
Entry into India By Grynow Media

The entire campaign was aimed at fulfilling the following objectives:

• We introduced the campaign with the primary objective of enhancing sales through strategic collaborations with micro and macro influencers.
• We focused on driving social engagement and redirected the audience to Amazon to enhance the brand's product listing resulting in making it’s product the most selling mist on Amazon.

We adopted a strategy to generate Influencer-led content to promote d’Alba’s launch

• We onboarded Luxury Beauty creators whose audience resonated with the brand’s target group.
• After shortlisting creators, they were instructed to produce high-quality videos in accordance with the brief shared by the brand about the product videos.
• We strategically emphasized the USP while seamlessly integrating the brand's recent achievements.
• After shortlisting the creators we communicated the unique selling proposition (USP) of their platform — cashback and zero transaction fees — as a hook for the campaign.
• We directed the influencers to share how the product is an essential part of their daily skincare as well as makeup routine.