200+

Reels Delivered

1.2M+

Total Views

3

Month Campaign

Strategy

  • Separately executed paid and barter campaigns with a comprehensive strategy on Instagram, onboarding over 200+ Influencers.
  • Curated compelling content highlighting Plix’s key brand message of promoting a healthy Lifestyle.
  • Strategically engaged nano creators for Barter Campaign while partnering with Micro creators for the Paid Campaign, specialising in the niches of Fitness, Health, and Lifestyle.
  • Focused on optimal follower range of 10k to 300k, ensuring a balance between audience reach and engagement.

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