These days, in the influencer marketing industry, micro influencers in KSA region are all the hype. And for good reason.
These micro influencers in Saudi Arabia who share their lifestyle, neighborhood, and specific interests, have created niche communities and create content around small, particular subjects, like sharing
- restaurant reviews in Jeddah, everyday hijabi fashion finds, small weekend getaways in AlUla, family-friendly activities in Riyadh, reviewing luxury hotels in the KSA, and skincare customized to Saudi climates.
With such niche content, these Saudi-based micro influencers bring neighborhood credibility and foster better community interaction.
But that is clearly not all. Brands prefer micro influencers in Saudi Arabia over others because-
- They bring in meaningful, consideration-level engagement that can lead to conversions as their audience is big enough to generate sales, yet small enough to still trust and interact personally.
- Followers see these influencers as approachable experts as they carve out a clear niche and grow within that specific niche, which gives them authority in that space and makes their recommendations trusted yet still personal.
- Due to their raw and original yet polished and expert-level content, brands can use the collaboration assets as UGC and even to run meta ads.
- Many brands and Saudi government campaigns now need exposure in other growing markets beyond Jeddah and Riyadh. Here, partnering with Arab micro influencers from different regions of the country can help brands spread their message widely while keeping it locally relevant and even covering local dialects.
- Micro influencers in Saudi Arabia typically have exceptionally high local followers (50–60% local), compared to neighboring markets like the UAE (20–30%). This makes them a lucrative means to reach Saudi consumers.
- Micros cover specific niches like skincare, fintech, modest fashion, etc, with follower bases big enough to track CTR, sign-ups, and product trials, which deliver a better cost per impact than most other influencers.
Not to mention, a study found micro influencer campaigns deliver 20% higher conversion rates and garner 5×–13× ROI. (Stack Influence)
For brands, this presents a golden opportunity to connect with highly targeted groups, and since audiences in Saudi Arabia are fragmented across many different niches, working with pods of Saudi Arabian micro influencers allows brands to hit multiple micro communities at once.
Hence, in order for brands to partner with these influencers to launch micro influencer campaigns in Saudi Arabia, our top influencer marketing agency in Saudi Arabia has conducted extensive research and compiled a list of the best ones in the industry.
List of the Best Micro Influencers in Saudi Arabia, KSA
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1. Faisal Alshomrani
Followers: 80.8kEngagement Rate: 1.24%About the Creator:
Faisal Alshomrani is one of the leading micro influencers in Saudi Arabia. He is internationally certified in parkour and is also a Football referee. On his Instagram, he shares content around fitness, gym routines, workout plans and tips, and more. He has worked with brands like My Healthy Way and advocated to his niche audience.
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2. Najwan
Followers: 67.3kEngagement Rate: 2.15%About the Creator:
Based in Jeddah, Najwan has become one of the top micro influencers on Instagram in Saudi Arabia. Najwan creates content around beauty and makeup and shares content like makeup tutorials, quick hacks, trying out viral products, best lipshades for darker skin tones, and more.
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3. Nora Khorshid
Followers: 39.3kEngagement Rate: 1.66%About the Creator:
Being one of the popular micro influencers in Saudi Arabia, Nora Khorshid shares her day-to-day life in the KSA with her followers. Be it sharing her daily bold fits or sharing her opinion and personal review of the Netflix movie Love is Blind Habibi, Nora shares her complete lifestyle with her audience.
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4. Life Crash
Followers: 29.8kEngagement Rate: 9.95%About the Creator:
Life Crash is one of the Saudi Arabia micro influencers who specializes in entertainment and creates bite-sized humor that taps into daily experiences. He shares day-to-day relatable skits, situational sketches, cultural observations, lighthearted dramatizations, and more.
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5. Al-Rashid
Followers: 23.4kEngagement Rate: 2.10%About the Creator:
Being amongst the best micro influencers in KSA, Al-Rashid shares content around her daily life in the KSA, precisely, Riyadh. She showcases her lifestyle, like her travel endeavors to places like Doha, the UAE, England, Bahrain, Montenegro, and more. Her feed is aesthetically curated, and she shares eye-pleasing pictures and videos with her audience.
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6. Amar King
Followers: 21.1kEngagement Rate: 3.54%About the Creator:
Amar King creates comedy skits and content around everyday situations, trending topics and real-time humour using funny and entertaining filters. He creates content in the Arabic language, which tells us that he is trying to niche down his content for a specific target audience.
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7. Shahad
Followers: 19.3kEngagement Rate: 2.4%About the Creator:
With an aim to spread awareness about healthy food and share healthy recipes, Shahad shares short, informative food vlogs that show viewers healthy recipes, ideas for a quick morning breakfast, tiffin ideas, and more. She also shares organizing videos of her wardrobes with her audience.
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8. Abdul Bari
Followers: 17.5kEngagement Rate: 2.21%About the Creator:
Abdul Bari is among the top micro influencers in Saudi Arabia. He creates content around the fitness genre and shares gym workouts, routines, personal training videos, different techniques, and more. Abdul also helps you reach your best version by teaching Calisthenics.
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9. Moe Ali Khan
Followers: 15.7kEngagement Rate: 2.74%About the Creator:
Moe Ali Khan shares different kinds of gym workouts like treadmill workouts, squat cleans, full snatch, free handstand hold, knee tuck hold, chin over bar hold, weightlifting, and more. He was also invited by Race Arabia to run the AlUla Desert Blaze 2025 Marathon of 21 km.
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10. Antrouha
Followers: 13.4kEngagement Rate: 6.04%About the Creator:
Antrouha is a famous micro influencer in Saudi Arabia who is known for his lifestyle and fashion content on Instagram. He creates lookbooks, talks about men's fashion, shares styling tips, and more. He has worked with brands like Shein, Guess, Swap Shop, etc.
Before You Go
These top micro influencers in Saudi Arabia, KSA, are spread out across all the industries. Some are sharing fashion advice, some are sharing personalized gym workouts, others are into sharing their luxury lifestyle, sharing authentic Saudi cuisine recipes, and so much more. These creators have built niche communities with their content, which brands can capitalize on to gain exposure in front of a targeted audience.