Comedy, as a genre, is said to always increase attention, positive affect, ad recall, and higher memorability, which is absolutely perfect for crowded feeds such as today’s digital media in the UAE. (Meta)
And since the genre is inherently attention-grabbing and relatable due to observational comedy, it makes the content highly shareable. Since shares propel visibility, algorithms push this content further, which ultimately makes it prone to virality.
This way, for brands and marketers in the UAE, it is a fast route to reach, virality, and even conversions.
Hence, brands in industries like FMCG, OTT, Media, Hospitality, Experiences, etc in the UAE are partnering with these Dubai-based comedy influencers to create relatable yet humorous content while advocating for their products/services.
To add, when this humor is delivered in the Arabic language and references local sensations, it resonates even deeper with Emirati and Arab audiences, i.e., outperforming generic content in engagement. (Sprinklr Social)
Not to mention, there’s yet another layer marketers in the UAE can’t seem to overlook, i.e., consumer psychology.
Research shows that laughter lowers resistance, making audiences less likely to counter-argue and more open to brand messages. In other words, humor puts people in a positive mood, which helps branded content land more seamlessly without feeling like an obvious ad.
Meta-analytic evidence on humor in advertising has consistently confirmed this effect, which is why these Emirati comedy influencers can garner reach as well as persuade.
That said, after thorough research and review, our top influencer marketing agency in Dubai has compiled a list of the top comedy influencers in Dubai for you to partner with the one that aligns with your brand’s values.
List of the Best Comedy Instagrammers in Dubai, UAE
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1. Maha Jaafar
Followers: 1.3 MEngagement Rate: 0.38%About the Creator:
Maha Jaafar is one of the top comedy influencers in UAE, known for her comedic sketches that showcase cultural diversity and different Arabic dialects. She creates comedy content around themes like daily moods and relatable comedic observations, exaggerated reactions and humorous commentary, and content with culturally nuanced humour.
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2. Denisa Alexe
Followers: 1.2 MEngagement Rate: 1.66%About the Creator:
Denisa Alexe is another one of the best comedy Instagrammers in Dubai. She’s widely recognized as "Ellena Goes Viral" on Instagram, where her comedic sketches gained millions of views. She shares stand-up routines, sketches, and relatable comedic content with her signature sarcasm and witty tone. She has worked with major brands like Apple, Starbucks, Travelgram, Jumeirah, and DC Entertainment.
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3. Alaa Abou Harb
Followers: 1.2 MEngagement Rate: 1.9%About the Creator:
Based in the UAE, Alaa Abou Harb is one of the top Emirati comedy influencers, known for her comedy sketches with family and friends, giving her content a warm, relatable vibe that resonates across cultures. She has worked with leading brands like Chevrolet, Noon, Emirates NBD, Apple, Starbucks, etc, seamlessly integrating the brand message in her relatable, funny content.
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4. Bin Sweileh
Followers: 1 MEngagement Rate: 0.05%About the Creator:
Ali Saleh Awadh AlJaberi, usually known as Bin Sweileh, is one of the leading Dubai stand-up comedy influencers. He is also behind the Emirati Comedy Club, co-founded with Ahmed Saif, which nurtures local stand-up talent through events like comedy casting calls and open-mic nights in collaboration with VOX Cinemas. His content revolves around culture shock, comedic takes on everyday life in Dubai, and satirical portrayals of social scenarios.
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5. Elena El Sabbagh
Followers: 1 MEngagement Rate: 1.43%About the Creator:
Being one of the best Dubai Instagram comedians, Elena Al Sabbagh is widely recognized for her relatable comedy sketches, i.e., depicting everyday life in Dubai with humor and natural charm. Her content pinpoints situational comedy and lively storytelling. The creator was awarded the Best Comedy Creator on TikTok MENA in 2022.
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6. Tanveer Ahmed
Followers: 503kEngagement Rate: 2.32%About the Creator:
Tanveer Ahmed is a filmmaker, acting coach, public speaking trainer, and one of the top comedians on Instagram in Dubai. He’s been recognized as one of the top five foreign filmmakers in the UAE by HUMTV. His content is known for being clean and accessible to all age groups, which is described as “clean humor without any bad language”. He typically uses a multi-camera setup and professional cast in his sketches, creating well-produced, polished content with a wholesome, shareable vibe.
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7. Ahmed Alqasimi
Followers: 122kEngagement Rate: 1.07%About the Creator:
Ahmed Alqasimi is best known for his comedy commentary, funny take on day-to-day relatable scenes, and daily observations. With his fun and positive content, Ahmed has slowly yet firmly established himself as one of the best comedy influencers in Middle East. The creator has also acted in over 50 shows and movies.
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8. Abdulrazzaq AlKhaja
Followers: 112kEngagement Rate: 0.74%About the Creator:
Abdulrazzaq AlKhaja is one of the top funny influencers in Dubai, known for his humorous, relatable skits rooted in everyday experiences. The creator’s content typically showcases everyday comedic moments that showcase Emirati culture and lifestyles, which makes his sketches instantly relatable to regional audiences. He also creates humorous and engaging lifestyle and comedy skits with his wife, Zainab AlSawalhi, as a married duo.
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9. Mohammad Al Mutasem
Followers: 94.3kEngagement Rate: 3.56%About the Creator:
Mohammad Nebih Almutasem, famously known as “Hamudieh,” shares fashion and comedic skits in his content. He combines stylish outfit presentations with comedic storytelling that showcases his passion for both fashion and humor. His unique approach and creative authenticity have made him one of the best funny influencers in UAE.
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10. Hala Ibrahim
Followers: 40.5kEngagement Rate: 0.51%About the Creator:
Hala Ibrahim shares her motherhood journey, comedy sketches, and lifestyle content on her Instagram. Based in the UAE, Hala has made a name for herself in the industry and has become one of the top comedy content creators in Dubai. She shares light-hearted, relatable comedy sketches and creates skits with her beautiful daughter, Yara.
Before You Go
As we come to the conclusion, top comedy influencers in Dubai, UAE have cracked the code at keeping their audiences hooked, making content relatable with observational sketches, as well as keeping sponsored content culturally aligned. Hence, brands in different industries are actively seen partnering with these comedy influencers to gain colossal exposure and garner conversions.