While the month of Ramadan holds high religious value, the festive season is an opportune time for brands to market their products/services and implement the best festive marketing campaigns.
Ramadan is also an anticipated time for shopping and business.
During Ramadan, people shop vigorously to cater to their needs, from mainstream human necessities like clothing and food to other essentials. The month is also associated with increased spending on charity, iftar gatherings, and giftings, thus making it vital for most businesses across industries.
Consumer behavior during Ramadan is a combination of spiritual devotion and practical needs. Research indicates that 10% to 15% more traffic is reported on social media during Ramadan. People spend nearly 30% to 40% of their time online, especially in the Middle East. Online shopping gains momentum. Researchers pinpoint the dominant e-commerce figures as considerably higher than others during evening hours after Iftar.
However, the Ramadan marketing strategy requires more than just clever campaigns and catchy taglines. It demands sensitivity, cultural awareness, respect for the festival, and, most importantly, a genuine understanding of what the month truly represents.
Brands that align their messaging for Ramzan marketing with the values of Ramadan—compassion, spirituality, charity, generosity, and family connections, can connect more meaningfully with their audience and create campaigns that people will remember forever. Content that aligns with such values also tends to perform well.
With such demand and potential, brands go the extra mile and put their best foot forward with exceptional Ramadan marketing strategies. By tapping into emotional connections and benefiting from digital as well as traditional platforms, brands can activate trust and loyalty with their target audience.
That being said, let’s dive into the core of our blog, where we will explore different ideas and strategies for Ramadan marketing in 2025.
The Complete Ramadan Campaign Ideas
(A) Top Successful Ramadan Marketing Strategy
1. Digital Ads and Promotions for Ramadan
Digital ads are a cornerstone of Ramadan advertising campaigns. The strategy tends to connect with the right audience at the right time. Platforms like Google Ads and programmatic advertising allow brands to use advanced targeting options, such as demographics, interests, and shopping habits. This ensures your ads reach users who are most likely to engage with them.
For instance, a clothing brand could design display ads showcasing its exclusive Ramadan attire collection. Brands can even include limited-time offers, such as “20% off on Eid outfits—Today Only!” to create urgency.
2. Ramadan Influencer Marketing Campaigns
Influencer marketing is one of the top Ramadan marketing strategies. Brands can partner with micro and macro-influencers who align with Ramadan’s values, such as family, spirituality, generosity, and togetherness. This way, you can amplify your brand’s message through festive influencer marketing and pique your audiences’ interests while gaining new customers.
For example, in 2023, Maybelline Arabia collaborated with beauty influencers in Dubai like Narin’s Beauty, Cedra Ammara, Raghad, and Aliona to execute its Ramadan influencer marketing campaign. These influencers showcased how Maybelline enhanced their Ramadan and shared beauty tips for Ramadan using Maybelline’s products.
The campaign resonated with Maybelline's target audience, showcasing the brand's commitment to inclusivity.
3. Snapchat Marketing through AR Filters
Snapchat’s augmented reality (AR) filters are among the top Ramadan campaign ideas. This provides brands a fun and interactive way to engage with users during Ramadan. These filters allow users to customize their experiences, creating personalized content that connects with the themes of the holy month.
For example, brands can create AR filters that help users decorate their iftar tables, place virtual lanterns in their homes, or even try on Ramadan-themed outfits. Snapchat's unique filters can spark excitement by allowing users to share their festive spirit with friends and family while subtly promoting your brand’s products.
Emirates NBD, a leading bank in the UAE, created an AR filter where the audience can put their name on it and generate a personalized Eid greeting card to share with their friends and family.
4. Traditional Billboards
Utilizing large-scale outdoor advertising, such as billboards, can be one of the most lucrative Ramadan promotion ideas to build awareness. These billboards should be strategically placed in high-footfall areas where they can reach a broad audience.
For instance, McDonald's put up a very special campaign in the UAE during Ramadan. They had the billboard posters run along Dubai and Sharjah highways without any product images on them. Rather, they only had a message saying, "No distractions, drive safely. Ramadan Kareem." It is a very creative approach because it acknowledges the spirit of Ramadan and the people's fasting by removing the normal visuals of food like burgers and fries.
The campaign quickly turned into a sensation, with shares exceeding 1 million on social media, much to gain a considerable 15% increase in sales over the holy month.
5. Creative Campaign Marketing
Ramadan social media campaign ideas involve curating creative and clever campaigns that resonate with the festive spirit. This is a way brands can stand out during Ramadan. Posting engaging content on social media, like interactive polls, emotional storytelling, or unique visuals, can effectively grab attention.
For example, brands like Nivea, McDonald’s, Oreo, and Cadbury Dairy Milk created visually attractive and heartfelt social media posts, adding an emotional touch to Ramadan while subtly promoting their products.
6. User-Generated Content
Brands can encourage their audience to share their Ramadan moments with their products using branded hashtags. This strategy is one of the most effective Ramadan Marketing ideas, promoting community participation and amplifying brand visibility.
For instance, a food brand can encourage users to share their Iftar recipes that include its products, tagging the brand with a special hashtag designed for the occasion.
That way, great, memorable experiences can be shared during that holy month, while your customers could easily become brand ambassadors. It would be a fantastic way of creating excitement and also a nice way to get people to join the community.
7. CGI Marketing Campaigns for Ramadan
CGI campaigns in Ramadan have gained massive traction in the past few years. It offers creative and innovative ways for brands to connect with their target audience during Ramadan. CGI offers no limitations, from hyper-realistic depictions to animated storytelling that can include but is not limited to iconic symbols like crescent moons and lanterns.
For example, VinFast Indonesia, a global smart EV company, executed a CGI marketing campaign during Ramadan in the UAE and Indonesia. The campaign showcased numerous VinFast EV vehicles parading to celebrate Ramadan with crescent moons. The campaign generated colossal traction and engagement on social media during Ramadan.
(B) Ramadan Promotion Ideas & Tips - Ramadan Marketing Strategy
1. Ramadan Giveaway
Brands can collaborate with influencers to host giveaways and execute the top festive influencer marketing simultaneously. This will encourage customers to engage with your brand while celebrating the festive spirit of the holy month.
For instance, a cosmetics/fashion brand could host a giveaway in collaboration with a relevant influencer for better reach, where participants have to share their favorite Eid looks on social media, tagging the brand. Not only will this boost the brand’s visibility and create excitement, but will also generate user-generated content, further strengthening the brand’s community.
2. Interactive Campaigns for Ramadan/Eid
Interactive campaigns are a great way to hook your audience during Ramadan. Gamified experiences such as quizzes, scratch-and-win contests, or virtual Ramadan calendars can drive engagement and make participation fun and rewarding.
3. Ramadan-specific Discounts and Bundles
Ramadan-specific discounts and bundles are a strategic way to cater to the holy month's unique needs, simultaneously enhancing customer loyalty. By offering curated bundles such as iftar kits or festive gift hampers, brands can provide convenience and value to customers preparing for Ramadan celebrations.
4. Region-specific Content
Region-specific content involves tailoring marketing messages and campaigns to align with the cultural, linguistic, and consumer preferences of a specific geographic area. This strategy becomes particularly impactful during Ramadan, as different regions may have unique traditions, shopping behaviors, and preferences.
Wrapping Up
As we come toward the end of our blog, we have taken note of the lengths brands go to to connect with their customers during Ramadan. They create the best Ramzan marketing campaigns to generate brand awareness and build emotional connections with their prospects.
With this ultimate Ramadan marketing guide for 2025, your brand will shine brighter by crafting campaigns that reflect the essence of the holy month. As you embrace the values of Ramadan in your marketing efforts, you’ll build deeper connections and loyalty with your audience.