Instagram Verification: How To Get Verified On Instagram In 2023

  • Posted On : 2023-04-04
Instagram Verification: How To Get Verified On Instagram In 2023

Are you tired of scrolling through Instagram and seeing those little blue checkmarks next to some users’ names? Have you ever wondered how to get your Instagram account verified?

Instagram verification is a highly coveted status that can bring numerous benefits to your account. Verified accounts are seen as more trustworthy, legitimate, and influential, making them more appealing to brands, followers, and other users.

Getting verified on Instagram, on the other hand, is a difficult task. It requires meeting certain criteria, providing the right documentation, and going through an application process that can take some time.

Well, wonder no more! In this blog, we’ll be diving into the world of Instagram verification and giving you all the tips and tricks you need to become a verified user on the popular social media platform.

Whether you’re a business looking to increase your credibility or an individual hoping to stand out from the crowd, we’ve got you covered. So, let’s get started!

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What Does Instagram Verification Mean?

What Does Instagram Verification Mean

According to Instagram, being verified on Instagram implies that the platform has confirmed your profile as "the authentic presence of the public person, celebrity, or worldwide brand it represents."

In layman’s terms, Instagram verification is the process of obtaining a blue checkmark badge or the blue tick that informs other Instagram users that an account truly belongs to the user, artist, brand, or organisation it represents.

You’ve undoubtedly seen a lot of verification badges. The small blue checkmarks, similar to those found on Twitter, Facebook, and, yes, Tinder, are intended to indicate that the site has determined that the account in question is trustworthy, or that they are who they claim to be.

These badges are intended to distinguish legitimate accounts so that Instagram users can be confident that they are following the correct person or brand. They stand out in search results and on profiles, and they convey authority.

It’s easy to see why verification badges are such a desirable status symbol. They’re rare, and their rarity confers a level of prestige—which may or may not translate into increased interaction.

Nonetheless, Instagram explicitly states that verified accounts (such as business accounts) do not receive preferential treatment from the Instagram algorithm. In other words, if verified accounts have higher average engagement, it’s because they provide fantastic content that resonates with their audience.

How To Get Verified On Instagram In 2023

Instagram’s verification process is actually fairly simple. Let’s explore how to get verified on Instagram in 2023 quickly –

  • Navigate to your Instagram profile and tap the hamburger icon in the upper right corner.
  • Choose Settings.
  • Tap Account, then Verification Request.
  • Complete the application form.
  • Your full legal name
  • Your "nickname" or "working name" (if applicable)
  • Select your industry or sector (for example, blogger/influencer, sports, news/media, business/brand/organization, etc.).
  • You must also submit a photo of your valid government ID. Individuals may need a driver’s licence or a passport. Businesses can get by with a power bill, an official business document, or tax filings.
  • Then press the Send button.

Get your verification badge and become the top Instagram influencer.

Can A Normal Person Get Verified On Instagram?

According to a 2020 Statista poll, around 73.4 percent of Instagram accounts with more than one million followers are verified. Only 0.87 percent of accounts with 1000 to 5000 followers have been authenticated by Instagram.

In most cases, Instagram verifies celebrities, public personalities, well-known brands, registered businesses, and prominent accounts with a large following.

Although Instagram has been rather forthright in this subject and has not set any ground rules or explicit qualifying criteria for getting verified, there is still a list of details we know about and here is how it goes-

To begin, you are obligated to comply with the network’s Terms of Service and Community Guidelines.

In addition to this, your account needs to fulfil each of the following requirements:

Guidelines for Instagram Account to Get Verified


Does your account reflect an actual person, a legitimate company, or a recognised brand? You cannot, for instance, have a fan account.


Instagram only allows one verified account per person or company, with the exception of accounts for certain languages.


Private Instagram accounts are ineligible for verification.


Do you have a full bio, a picture, and a minimum of one post?


The term "notable" on Instagram is defined as a name that is "well-known" and "frequently searched for." This is where things get arbitrary.

If you match the standards listed above, you can apply for a verified badge.

Instagram will assess your application and notify you within 30 days of applying whether or not your account has been verified.

If Instagram rejects your application, you can reapply for the badge after 30 days.


Who Can Get Verified On Instagram?

Instagram offers the opportunity for any individual, company, or brand to obtain verification, regardless of their popularity or number of followers. However, obtaining verification on the platform isn’t solely based on fame or follower count; users must also satisfy specific eligibility criteria to receive the coveted badge.

So, What’s The Magic Number Of Followers Required To Achieve Instagram Verification?

Instagram has not disclosed the necessary minimum number of followers to obtain the blue tick.

Even though verified accounts of important people with fewer than 2000 followers can be found on the social networking platform.

Why Should You Get Verified on Instagram?

The following are some of the advantages of becoming verified on Instagram:

Increases credibility:

The verified mark makes your brand’s or business’s Instagram account appear genuine to other Instagram users. It gives your account legitimacy and assures prospective clients, customers, and visitors that the profile is genuine.

Impersonation of accounts or digital identity theft is rampant on Instagram, as it is on other social media sites.

This is where having a blue check on Instagram comes in handy. The blue checkmark or verified emblem will also assist your fans or followers in distinguishing your genuine Instagram account from fan or fraudulent accounts.

Early access to new features:

If you are verified on Instagram, you will have access to the platform’s latest features before unverified Instagram accounts.

Increased reach and engagement: An Instagram-verified badge can help your account rank higher in search results and achieve higher engagement and sales.

Additional paid partnership offers:

If you are an Instagram influencer, having a blue tick next to your username can help you monetise your account. Your account will rank higher in search results, making it more visible to well-known brands and companies searching for paid collaborations.

These are some of the advantages of obtaining the blue checkmark on Instagram.

It’s important to note that you don’t need a lot of followers to get verified on Instagram. As previously stated, the platform has confirmed real and prominent accounts with fewer than 2000 followers.

How Can You Increase Your Chances Of Getting Verified On Instagram?

Avoid Attempting To Purchase Verification On Instagram:

First things first: that guy in the comments who claims to have an Instagram employee as a friend? Please refrain from giving him money.

One should not attempt to purchase an Instagram verification badge, whether from a third-party app or an individual claiming to have connections within Instagram. Such individuals or entities are likely to be scammers who prey on people’s and businesses’ desire for the blue checkmark. Instagram will never request payment or contact you, so be vigilant and cautious.

Keep An Eye Out For Fake Accounts:

If you have persistent fake, fan, or unauthorized accounts impersonating your brand, you could be a good candidate for verification on Instagram. Verification’s primary purpose is to differentiate genuine accounts from fake ones.

A yearly social media audit can help identify any impostor accounts, and you can use a social media monitoring tool to document and track them.

Increase Your (True) Followers:

While there is no evidence to suggest that having a large following is a prerequisite for verification, it is possible that follower counts increase as individuals or brands become more notable both on and off Instagram. It’s critical to avoid purchasing Instagram followers as it violates community guidelines and could result in account suspension.

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Pro Tip: Don’t try to cut corners by purchasing Instagram followers. (Plus, requesting an Instagram investigation after you’ve already violated the Community Guidelines is a surefire way to get your account deleted.)

Remove Any Cross-Platform Links From Your Bio:

Instagram prohibits verified accounts from including "add me" links to other social media platforms in their bios. However, you may include links to your website, landing pages, or other online properties. Instagram does encourage linking to your Instagram account from your Facebook page if you have a blue checkmark on your Facebook profile but not on Instagram.

Be Highly Sought After:

Instagram’s verification team may consider how often users search for you when determining whether you are a good candidate for verification. While Instagram doesn’t provide analytics on this data, it’s reasonable to assume that the team has access to it.

That brings us to our next point...

When Your Name Is The Talk Of The Town, That’s When You Should Apply:

Search for yourself. Has your company been mentioned in several news outlets? Is there any interest in a recent press release or white paper? Do you have a catchphrase or a feature in a large international publication? Sponsored or promotional content does not qualify.

Applying for verification when your brand is making headlines or experiencing a surge in attention can be advantageous. Instagram does its own research, so it’s up to you to ensure that your news is prominently featured.

Be Truthful:

Honesty is critical when applying for verification on Instagram. Use your real name, choose an appropriate category, and avoid falsifying any government documents. Instagram states that they will reject your request and may delete your account if you stretch the truth in your application.

Collaborate With A Digital Agency Or Publicist:

If you possess the financial resources and the drive, consider engaging a trustworthy digital agency that has access to Facebook’s Media Partner Support tools. Through their industry-exclusive portal, your publicist or agent can make requests to claim usernames, consolidate accounts, and acquire verifications.

However, verification is not a guarantee. Nevertheless, a request made by an industry expert through the Media Partner Support panel bears more weight and sets you apart from the competition.


In conclusion, obtaining a blue tick on Instagram is a highly desired status symbol that can bring numerous benefits to your account, such as increasing credibility, early access to new features, increased reach and engagement, and additional paid partnership offers.

Although Instagram has not disclosed the necessary minimum number of followers required to achieve verification, any individual, company, or brand can obtain verification, regardless of their popularity or number of followers.

However, users must satisfy specific eligibility criteria, such as authenticity, unusualness, public nature, completeness, and notability. By following these tips and tricks and meeting the requirements, you can apply for a verified badge and gain the advantages that come with it.