Instagram Collab Post: How to Increase Reach by Collaborations in 2023

  • Posted On : 4-05-2023
Instagram Collab Post: How to Increase Reach by Collaborations in 2023

With the ever-increasing competition in the digital world, businesses are always looking for new and creative ways to promote their products and services. Instagram, with its vast user base, has become a go-to platform for businesses to connect with their target audience.

However, with so many businesses vying for attention, standing out on Instagram can be challenging. This is where Instagram collab posts come in. They provide an exciting opportunity for businesses to increase their reach and engagement on the platform by collaborating with other users.

For example, a popular beauty and lifestyle influencer, @diksharawat22 (Diksha Rawat), collaborated with a high-end bodywear brand, @sloggi_india, to create an Instagram collab post. Together, they created a collab post where we can see Diksha showcasing the brand's latest collection and appreciating its bold and dramatic look.

The collab post gained significant attention, with both @diksharawat22’s and @sloggi_india’s followers engaging with the post through likes, comments, and shares. As a result, the brand saw a notable increase in sales, followers, and engagement.

This example demonstrates the power of Instagram collab posts to promote products and services while leveraging the influencer's reach and engagement to reach a broader audience.

In this article, we will delve into the world of Instagram collab posts, explore their benefits, and share tips on how businesses can create successful collab posts in 2023.

So, if you're ready to take your Instagram game to the next level, read on!

What is an Instagram Collaboration Post?

What is an Instagram Collaboration Post?

When two or more Instagram users collaborate on the creation of a post, the post is referred to as an "Instagram collab post." The post may take the form of a still image, a video, a series of reels, or a carousel of photographs.

The objective of the post is to draw attention to the fact that the users worked together on some content and to spread the word about that content to a wider audience. Two different people or two different brands working together to develop the post are both acceptable options.

To put it another way, This tool, which was released in June 2021, enables you to co-author content with another Instagram user. This means that the post will appear on both of your profiles when it has been published.

You will be able to utilize and interact with each other's communities since you will share views, likes, and comments with one another.

NOTE: The original author of a collab post must have a public profile in order for the post to be considered valid.

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How to Increase Reach on Instagram by Collaborations in 2023

How to Increase Reach on Instagram by Collaborations in 2023

The Collab feature of Instagram provides users with a new and enhanced approach to advertising their brand and increasing the engagement they receive from their followers. How to increase Instagram reach on Instagram by collaborations in 2023 is an important thing for every creator to know.

Collabs go one step further than tagging, which allows users to connect with other accounts on the platform by boosting the likelihood that their content will be discovered.

Users who take advantage of Collabs have the ability to raise their profile visibility and make it simpler for followers to locate and engage with their content.

Moreover, Collabs enable users to access the profile with just one tap, as opposed to having to tap a number of times in order to locate the profile of the member who has been tagged.

Also, because of Instagram's updated feed algorithm, collaborations are now more significant than they've ever been.

Having the flexibility to generate bespoke feeds and having your content appear on many accounts can help keep your brand relevant and enhance engagement.

Another benefit of using Collabs is that it reduces the amount of duplicate content promoting your brand. When multiple accounts repost the same content, it can lead to competition for views and likes. But with Collabs, all collaborators benefit from each other's views and engagement, making it a win-win situation for everyone!

Perhaps, Instagram Collab posts are a powerful tool for brands and influencers looking to expand their reach and increase engagement.

By utilizing this feature, users can improve their visibility, reach a wider audience, and ultimately grow their brand.

And now that we've discussed the importance of Instagram's Collab feature and how it can benefit your brand or account, you may be wondering how to create a Collab post.

Well, keep reading to discover how to create a Collab post on Instagram.

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How to Create Collab Post on Instagram

How to Create Collab Post on Instagram

Creating an Instagram collab post is relatively simple. Here are the steps you need to follow:

Step 1: Find A Collaborator

The first step in creating an Instagram collab post is to find someone to collaborate with. You can collaborate with another individual or with a brand.

When choosing a collaborator, make sure that their content is similar to yours and that you share a similar target audience. This will help to ensure that the collaboration is successful.

Step 2: Plan Your Collaboration

Once you have found a collaborator, you need to plan your collaboration. This will involve deciding on the content you want to create and how you want to showcase your collaboration.

You can decide to create a single post or a series of posts. You should also decide on the hashtags you want to use and the captions you want to include.

Step 3: Create Your Content

The next step is to create your content. This will depend on the type of collaboration you are undertaking.

If you are collaborating with a brand, you may be given products to use in your content.

If you are collaborating with another individual, you may need to brainstorm ideas together. Make sure that your content is high-quality and showcases your collaboration in the best possible way.

Step 4: Post Your Collaboration

Once you have created your content, it's time to post it on Instagram. Here's how to create an Instagram Collab post:

  • Make a Feed post or Reel as usual.
  • Navigate to the Tag people menu.
  • Invite a collaborator. For the time being, each post will have only one collaborator.
  • When you publish the content, your collaborator will receive an invitation in their direct messages. Your post will be hidden until they accept. When they do, it goes live.

In addition to the steps above, there are a few other things you can do to make your Instagram collab post a success. Here are some tips:

Powerful ways to increase Instagram engagement In 2023

Tips To Use Instagram's Collab Feature Creatively

If you're looking to make a splash on Instagram, the Collabs feature is an excellent way to collaborate with other creators or brands.

Here are five inspiring tips for your Instagram Collabs post:

1. Promote Business

Firstly, you can use Collabs to promote your business. This is a great way to reach a new audience and build social proof by partnering with a creator who fits your target demographic.

This is especially important considering that nearly half of all consumers depend on influencer recommendations.

2. Host Giveaways/Contests

Another idea is to host a giveaway. Collaborating with another brand or creator can make the giveaway even more enticing, and encourage more people to participate.

Not only is this a fun way to boost engagement, but it also gives you the opportunity to showcase the legitimacy of your product or service.

3. Launch an Event/Product

A post on Instagram that is the result of a collaboration can help you generate buzz when you are advertising an event or introducing a new product.

If you want to reach more people on Instagram, you should think about forming a partnership with another creator or company, or even cross-promoting on a different account.

4. Support A Cause

Using the Collabs feature to support a cause can be a meaningful way to communicate your brand's values, and raise awareness for an important issue.

Moreover, You can generate educational content and engage two audiences at the same time if you work on it in collaboration with a subject matter expert, creator, or organization.

5. Start A New Challenge or Trend

Finally, starting a challenge or trend is a fun way to create excitement and encourage participation. You will be able to reach even more individuals and urge them to share your post with their other acquaintances when you use an Instagram Collabs post.

Collabs may help you amplify your message and drive even more engagement, regardless of whether you're trying to spread the word about a feel-good challenge or a fashionable new fitness routine.

All in all, Instagram Collabs posts are a powerful tool for building engagement, reaching new audiences, and promoting your brand. Whether you're collaborating with another creator, brand, or organization, there are endless possibilities for creating engaging content that resonates with your audience. So go ahead, get creative, and let your imagination run wild with the endless possibilities of Instagram Collabs!


Instagram collaborations are a great way to increase your reach on the platform and build relationships with other users. By following the steps outlined in this article, you can create a successful collaboration post that showcases your collaboration in the best possible way.

Choose your collaborator wisely, define your objectives, and think outside the box when developing your material.

With a little bit of planning and effort, your collab post could be the start of a successful partnership on Instagram.

Frequently Asked Questions

Once you publish an Instagram post, you cannot add a collaborator to it. Unlike tagging, where you can tag someone in a post even after publishing, adding collaborators is only possible before hitting the publish button.

Therefore, it is crucial to ensure that you have included all the collaborators before sharing the post with your audience. In case you forgot to add a collaborator, you have to delete the post and then repost it with the collaborator's tag.

It is essential to double-check your work before publishing a post to ensure that you have included all the necessary collaborators. By doing so, you can avoid the hassle of reposting and potentially losing engagement.

If someone has requested to collaborate with you on a post or reel, you can easily accept their request in just two simple steps.

First, you will receive a notification in your direct messages.

Then, click on the request and select "Accept."

Once you hit "Accept," the content will be shared with both of your audiences, allowing you to reach a wider audience and grow your following. So, go ahead and accept that collaboration request, and start creating amazing content together!