Sony Bravia X90L Influencer Campaign With Grynow:
Driving Awareness Through UGC & Influencer Marketing

The objective was to increase awareness of Sony Bravia TV by showcasing its distinct USPs through different UCG content videos and Influencer Marketing.

Our objective was to portray these features in different real-life scenarios, engaging audiences and emphasising the TV's unique qualities.

*The following are the strategies that we followed during our collaboration to achieve the desired results.

We adopted a strategy to create testimonial-based videos along with Influencer-led content to promote Sony Bravia.

1) Brainstorming and Scripting

We brainstormed to generate different concept ideas and crafted scripts, each presenting unique real-life scenarios.

Within these scripts, we seamlessly integrated the USPs of Sony Bravia.

2) Casting

We planned on casting the people who are the real users of the TV to enhance relatability with the target audience. The categories were inclusive of a Gamer, Wildlife Photographer, middle aged group of friends, 60+ aged people, & Cinema enthusiast. For Influencer marketing, lifestyle and renowned creators were onboarded.

3) Studio Setup

The shoot took place in our in-house studio, where we customized setups to align with the specific requirements of the video.

4) Video Production

We filmed the videos in a considerate studio setting.

The videos were captured with creative direction to keep a consistent style and tone.

5) Post Production

Our in-house editing team managed the entire post- production phase, handling tasks such as editing, subtitles, and resizing to ensure a polished final product.