Skybag's new rucksack awarenes
campaign | 2.5 Million views

• Their objective was to create awareness about their newly launched Rucksack.
• We introduced the campaign with the primary objective to enhance brand awareness through strategic collaborations with micro and macro influencers.
• These influencers crafted compelling stories, urging viewers to checkout the Skybags’ newly launched Rucksack.
• Their crucial role generated buzz, effectively raising awareness and traction for the campaign.

We categorized the influencers into 2 different segments.

1) Entrepreneurs and working professionals:

People who are startup owners take breaks from work to backpack and manage their work-life balance.

We asked them to share stories and post a picture with Skybags’ rucksack, preferably a picture from their recent trip.

2) Content Creators:

Creators who are followed by other influencers and have a pool of working professionals in their network. We collaborated with them to share the post their audience most likely engages with and subtly integrate Skybags.