Vaseline Influencer Awareness
Campaigns for Cocoa Glow Body Lotion | Achieved 1.3M views
Campaign Results
30
Total Campaign Posts
1
Month Duration
34.6M
Avg Views
Our approach centered on store visits, executed in three distinct variations to add diversity to the campaign.
Firstly, the initial two videos aimed at presale awareness, where influencers discussed the upcoming sales.
The second variation involved influencers' store visits, cleverly incorporating Father's Day themes.
Lastly, influencers visited stores showcasing the clothing line.
The campaign was executed with 10 influencers, both macro and micro, prominently in fashion, lifestyle, home decor categories.
