50

Creators

3M

Avg Views

8%

Engagement

Strategy

  • The campaign revolved around the sports, fitness & fashion genres as the new range of eyewear from LensKart is designed for people who are constantly on the move. These include athletes, fitness freaks, sportsmen, 9-5ers etc.
  • To promote their new range, we focused on collaborating with influencers who can resonate with this new range of eyewear.
  • As each product of this new range focuses on a different aspect of life, we had to source out influencers who each created content related to those aspects.

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