Saffola 40Under40 Initiative Campaign:
34.2M+ Views
Campaign Results
40
Videos
34.2M
Views
3
Month
Objective
We led the "Saffola 40Under40 Initiative" emphasizing on early prevention of lifestyle diseases.
Strategy
In alignment with the campaign's goal of promoting a healthy lifestyle among the youth we strategized a campaign targeting the youth.
Under our guidance influencers created content in 3 variations.
Firstly, videos were created stressing on portion control and choosing the right oil
Secondly, they curated static posts showcasing Saffola products urging proactive health choices.
Thirdly, influencers created videos highlighting the fear of missing life experiences due to unhealthy life choices.
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