Campaign Results

5

Videos

3.9M

Views

Objective

  • Redcliffee Campaign to target Diabetic patients by encouraging them for getting regular check-ups at Redcliffe

Strategy

  • The campaign was strategized to target Diabetic patients and people who are prone to get diabetes.
  • The scripts and the creation of videos were structured in a way that educates people about the early causes of diabetes through real used cases.
  • The videos featured the booking process and featured a Redcliffe representative arriving to conduct the check-up, highlighting the convenience of using Redcliffe's services.
  • The campaign was executed 5 creators ranging from lifestyle, couple, mom and fitness category.

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