Privo's campaign to enhance awareness and educate people on financial topics.
Strategy
Our strategy was in line with the brand's goal of spreading
awareness and information about the latest events in the finance
industry.
We shared a list of creators, and once they were selected, we
structured a series called #PrivoCleverCoins.
We thoroughly researched topics, wrote the scripts, and then each
creator was assigned a different financial topic to create a video
about.
The influencers were guided to create videos and, our in-house
editing team managed post-production seamlessly, ensuring
perfection in editing, subtitles, and video thumbnails.
These videos were executed by 3 nano and micro finance creators,
wherein each creator provided 15 videos.
