Product Awareness Influencer
Campaign for Nykaa Perfumery | 1.9 Million Views

The entire campaign was aimed at fulfilling the following objectives:

• Promote MOI by Nykaa as a Dupe and a go to summer perfume: Position MOI by Nykaa as a high-quality alternative to Dolce Gabbana Light Blue, offering similar fragrance notes and longevity at a fraction of the price.
• Drive Sales: To increase awareness and drive sales by highlighting MOI’s affordability while delivering a similar luxury experience.
• Build Trust in Product Quality: Leverage influencer testimonials to build consumer trust in the fragrance’s quality and its ability to deliver a luxury-like experience.
• Expand Reach: Increase visibility among both luxury fragrance lovers and price-conscious consumers by working with a range of influencers.