Campus Activation Influencer Marketing Campaign
for Garnier
Campaign Results
20
Posts Delivered
15.2M
Average Views
9.1%
Increase in Engagement
Overview
The brand and the brief
Garnier is a skincare brand built on science-backed, everyday products. The campaign focused on its Bright Complete range: a Vitamin C face wash, booster serum and serum cream.
Garnier was running #GarnierGreenSchool, a college activation that taught students the science behind the products they already use. It wanted influencer marketing to amplify the events and reach recently graduated and final-year students aged 18 to 26.
An event only reaches the people in the room. Garnier needed creators to bring the campus experience online, drive walk-ins, and make a science-led skincare message feel natural to a Gen-Z audience instead of like a lecture.
Objective
Strategy
We built the campaign around "back to college" nostalgia, a theme that speaks to the recently graduated audience Garnier wanted in the room.
We chose creators whose audiences matched the college target group, so the content reached the right people.
Creators were briefed to attend the event, talk to students, join the games and capture the whole experience.
We shared multiple concept ideas so each creator's format felt native to their own content, not like a scripted ad.
We layered reels with static posts across the campaign calendar to create a sustained burst of content instead of a one-day spike.
Execution
STEP 01
We worked with the Garnier team to understand the activation, the hero range and the target group.
STEP 02
We shortlisted fashion and lifestyle creators, shared the brief and content guidelines, and coached them for the shoot.
STEP 03
Creators attended the college events and posted reels and static posts of the day.
STEP 04
We reviewed every post and tracked views and engagement across all 20 posts.
Key Insights
Creator content carried the activation well beyond the people who attended.
Audiences responded to the campus content across the creator lineup.
Games, giveaways and skincare chats gave creators real moments to film, which made the posts feel authentic.
The back-to-college angle connected Garnier Bright Complete with campus culture for a Gen-Z audience.
Reels drove reach, while static posts kept the event visible for longer.
