Chinese wok campaign highlighting
IPL theme

The entire campaign was aimed at fulfilling the following objectives:

• The focus of the campaign was to create awareness and hype around Chinese Wok highliting it’s IPL theme.
• To emphasise on and highlight the generous offers available on both physical outlets and online platforms.
• To increase footfall in the phyiscal outlets through regional influencer store visits.

We adopted a strategy to generate Influencer-led content to promote Chinese Wok.

1) Onboarding niche influencers

Selected Niche of Creators: Infotainment, Lifestyle, Couple, Food Vloggers.

Collaborating with mid-tier, macro and micro Influencers in order to reach a wider audience Pan-India.

2) Store Visits on Chinese Wok outlets

Creators to visit the Chinese Wok outlet and create videos carefully highlighting it’s ambience and extensive food menu, influencing the audience to choose Chinese Wok whenever they crave Desi Chinese.

3) Youtube Influencer Marketing

Collaborating with mid-tier, macro and micro food creators to generate content and redirect their audience to purchase from the outlet or order from online platforms highlighting the availability of offers on both physical and online platforms. Videos like “Food Reviews” and “What I Eat in a Day” perform well on Youtube.

4) Conceptual content

We planned the content to be strategically aligned with the creator’s audience ensuring clear brand messaging. Conceptualising engaging & relatable content to exhibit and highlight Chinese Wok outlets and ordering from online platforms like Swiggy and Zomato.

5) Celebrity Marketing

We onboarded celebrity influencers to promote Chinese Wok and influence their audience to visit the outlet or order online. Their content was alligned in their own style in accordance with their audience highlighting the Desi Chinese Flavours of Chinese Wok