Beauty of Joseon Store Visit Influencer Campaign | 15.2M Avg Views
Campaign Results
90
Reels
15.2M
Avg Views
Overview
Beauty of Joseon set up an engaging stall at Nykaa Land to
showcase its authentic skincare range and educate visitors
about the brand’s heritage and products.
We initiated an Influencer Marketing campaign,
collaborating with niche influencers to promote the
activation, create buzz, and drive footfall to the stall.
Strategy
The campaign was strategized targeting young, skincare-
conscious audiences, highlighting the brand’s heritage and
authentic Korean skincare philosophy.
Each influencer delivered 3 reels — a pre-buzz reel, an event
visit reel, and a product review reel — to maximize reach
and engagement.
The campaign was executed with beauty, skincare, and
lifestyle influencers to effectively reach the targeted
audience and create a memorable brand experience.
