Explore the top beauty influencers here!
(Provide a competitive advantage to your brand)
Before proceeding further here are some facts and figures that will help you realize why influencer marketing is steadily pushing all other forms of digital marketing behind.
The social media influencer marketing industry is supposed to be crossing $ 8 billion by 2020 worldwide while this year it is estimated to be about $ 7 billion and 3 years back in 2016 it was only about $ 2.65 billion. (Source: Influencer Marketing Infographic)
The number of active users of Instagram n January 2013 was about 90 million people while in a span of only 5 and a half years, became more than 10 times to stand at 1000 million active users in June 2018. (Source: Influencer Marketing Infographic)
75 million Instagram users used the platform on a daily basis in June 2018 – no doubt that Instagram is one of the leading platforms for influencer marketing. (Source: Influencer Marketing Infographic)
Fashion is the most active topic on the platform with 25% of sponsored posts in this industry followed by food, entertainment, baby, humour and beauty. Decor and technology were the lowest ranking sectors on the platform in terms of sponsored posts amongst 15 selected categories. (Source: Influencer Marketing Infographic)
For beauty brands that shelve out exorbitant money every year to engage with a celebrity recommendation, influencer marketing is one of the most cost-effective ways of reaching out to a target market at substantially lower investments. This is the reason why top beauty brands on Instagram are engaging with the best beauty influencers in the world. The reach is multiple times that of conventional advertising while the money it costs for the entire process is a only fraction of the money spent.
And last but not the least, the results are immediate and most of the times unbelievable – sales boom and revenues multiply because of the trust bond that Instagram beauty influencers and YouTube beauty influencers share with their community.
One important aspect of this form of marketing is that consumers who go out and buy your product and services based on the recommendation of their favourite Instagram beauty bloggers or YouTube top beauty bloggers are more likely to recommend the same product or service to their circle of people if they are impressed with the items. The word of mouth publicity will be limited to not only their personal interactions in the physical world but extend to their own group of followers in the virtual world too. Hence social media influencer marketing especially in personal beauty and grooming category can have a cascading effect if beauty brands associate with the right organic beauty blogger and influencer and work on the right strategy.
Grynow is a well-established and leading influencer marketing agency in India. We are introducing and revolutionizing the concept of influencer marketing in the country having worked with many brands in this particular realm of marketing and helped them grow and multiply their business like never before. We have successfully helped many of our clients’ skyrocket their sales in a limited span of time with the help of Asian beauty bloggers, Instagram beauty influencers and YouTube beauty influencers.
If you are a part of the beauty industry in the country or as a marketer you have clients from this industry, it is time that you decide to include beauty influencer marketing and work with beauty influencers in India as a means to achieve your business goals and that too in the fast-track mode.
Grynow, with its industry-specific experienced team helps clients to understand the significance of influencer marketing and utilizing the top beauty Instagram influencers and Indian beauty vloggers, brainstorms with their internal marketing team to devise a suitable and relevant marketing strategy and then go all out with implementation so that our clients are able to experience drastic increase in returns on their investments.
We identify the top beauty Instagram influencers who can boost your business depending on their profiles, expertise and area of work.
We call out to our network of top beauty influencers in India and content creators to apply for collaborating with your brand.
We deal with the interested top beauty influencers on your behalf on the type and quality of content that they would create for visibility to your brand on their channels.
We collaborate with your internal marketing team as well as the content creators or the Indian beauty vloggers to design, create and write contents that would benefit your brand and give the desired impetus to the brand in the digital platform.
We sit down with you, review proposals and contents created by each of the shortlisted influencer so that the best Instagram beauty bloggers can be selected for undertaking the task.
We negotiate on your behalf with the top beauty influencers on Instagram so that a win-win deal for all involved parties can be worked out.
India beauty influencers from our network along with our high-quality content are instrumental in spreading the word about your brand instantly to not only your desired target audience but to a much wider market that conventional marketing would have taken years to reach.