Generated
Awareness and Engagement through the Right Creator Mix
in youtube for H&M
30+
Video Delivered
4.9M
Views Achieved
9.4%
Engagement Increased
Objective
Increase brand awareness
To showcase the features and benefits of the Sun CC Cream through engaging visual content.
Strategy
Collaborated with Beauty and Skincare influencers.
Targeted female audience concerned about their skin
Planned to create dedicated long-format video and YouTube shorts
Included reviews and product usage content in the video
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