From introducing a model to rebranding, image makeover, aspiring lifestyles and generating buzz, automobile companies are associating with auto bloggers on social media who, by virtue of their community and relationships with their following are able to influence or affect their automobile purchase decisions. They are people who are heard and respected for their knowledge and authority over the topic and their views, reviews, comments and updates are held in high opinion by their audiences online. When it comes to being updated on the latest that is happening in the automobile scenario in the country, there is no better channel for genuine information than social media.
The objective, of course is to leverage the reach of the top automobile influencers. While print and TV advertising, sports sponsorships are the conventionally tried and tested methods to reach audiences, the influencer marketing strategy is helping automobile and accessories manufactures connect with audiences that they were previously unable to do for various reasons. Collaborating with top auto influencers have helped brands not only improve their sales and returns all across the world, the fact that the intermediary between the brand and the consumer is a trusted and respected blogger or influencer makes the-connect stronger and impressive like never before.
When the right influencer works with a brand, it is for sure that the brand message is passing onto the right people – motivated buyers who are seriously and genuinely interested in automobiles, brands and their offerings.
Here are the ten top auto bloggers in India who are worth following for their know-how and interest in the particular niche and honest reviews about different brands and their products.
Created by travel and auto enthusiasts who are passionate about wheels and engines, this channel is the number one automobile influencer in India at the moment. The platform provides some authentic and honest feedback about cars and motorcycles. The reviews are all honest and heartfelt and that is what makes this channel believable. They also share their travel stories from all across the world. USP: provide in-depth and complete review of each and every aspect of vehicle.
Started in 2016, this Indian blogger and vlogger is an ardent lover of automobiles and focuses on modification related DIY content. The blogger also covers other vehicles like trucks and motorbikes in his vlogs and blogs. USP: carries out modifications and reviews of various products that help modify automobiles.
Started in 2015, the channel covers all aspects related to biking and travelling. Jatt loves to travel and shares his travel-based vlogs too quite regularly with his followers. USP: shares all kinds of stuff related to bikes.
India’s first indigenous channel, this Hindi automobile profile is owned by www.IndiaCarNews.com, the country’s biggest auto news site. The channel covers reviews of cars and bikes in the national language, Hindi. The channel also shares motivating and appealing videos of cars and bikes. USP: Being an automobile news portal, the channel has a premium niche for itself.
A machine-man and a thorough bike lover, the blogger connects with his audience through his Desi jokes and funny style. This is the reason why he is so popular because of his humorous tonality and anecdotes. USP: a channel completely dedicated to bikes and superbikes; there are reviews, customizations, store visits, outstation trips and launches that are the main focus.
The channel is about redesigning old and used cars and vehicles and modifying them to make them look like new. USP: modifications and redesigning of old cars and restorations pertaining to automobiles.
The channel provides buying related tips and ideas on all kinds of devices including automobiles, pets, smartphones etc. USP: focuses on buying cheap and affordable products.
A channel that carries majorly modification and redesigning related stories in Hindi, the objective is to provide simple alteration ideas that are practical and can be done by everyone. USP: Modifications and alterations in bikes.
The channel is hosted by the founder and CEO of a company called MotorBeam. From fitness to loving food, Faisal shares his love for cars and bikes through this channel. USP: covers sincere and frank reviews of all types of automobiles.
Mumbiker Nikhil or Nikhil Sharma is a 29-years-old motorbike enthusiast and model from Mumbai, Maharashtra. He became wildly popular for his road bike trip from Kashmir to Kanyakumari. His other road trips include Mumbai to Bangalore to Mumbai and many more. He owns motor bikes such as KTM and Tiger Triumph. He also shares travel vlogs on his channel. USP: Wild motor bike solo road trips
MSK or Mohammed Salim Khan is 24-year-old motor vlogger from India. He began sharing his motor adventures on YouTube in September 2014. He is shares reviews on latest moto bike models and owns a KTM himself. MSK also shares travel vlogs on his channel. USP: International motor bike road trips
Autocar India is an online community of automobile lovers and enthusiasts. They are committed towards bringing the latest automobile releases as well as the most comprehensive reviews. From luxury to economical, they bring their audience all the features of every motorbike or car in the Indian market. USP: Significant comparisons between latest automobiles
Musafir Aka Joshi
Musafir AKA Joshi or Rahul Joshi is an automobile vlogger from New Delhi, India. He began vlogging in January 2017. He gained overnight popularity for his video on purchasing an i20 car. Joshi shares videos about accessorizing and remodelling of cars. He shares test drives and reviews about latest cars. USP: First impressions and comparisons of latest cars.
Turbo Xtreme or Arni Spoiled, Karamjeet Singh is known by many names in the automobile industry. He is an automobile vlogger. Identifying himself as a hyper rider, Karamjeet Singh owns motor bikes such as Hayabusa, Harley and KTM. Publishing videos daily, he shares his fierce love for super bikes and cars onhis channel. USP: Superfast bikes and cars.