Given the country’s multicultural population, the culinary culture has achieved extraordinary notability in the UAE. From traditional Emirati dishes like Harees, Luqaimat, and Machboos to global gourmet experiences like Japanese omakase and French fine dining, the UAE has not backed down from pushing boundaries for innovation.
With its reputation for luxury, Dubai and other major cities in the country have adopted high-end dining that stands unmatched worldwide. Michelin-starred restaurants, extravagant brunches, and distinctive fusion cuisine are all part of the regular dining experience.
Not to mention, the UAE is home to some of the most exciting food festivals, like the Dubai Food Festival, which brings together top chefs, restaurants, and food enthusiasts for weeks of tastings, live cooking demonstrations, and exclusive dining experiences. During the 2022 Dubai Food Festival, the official hashtag #DubaiFoodFestival garnered over 100,000 posts, with creators contributing significantly to this volume. On the other hand, the Sharjah Food Festival displays local and international cuisines that let people explore a variety of flavors through street food markets and gourmet and cultural food pop-ups.
And who better to present this than food YouTubers? Food YouTubers have a strong nose for food-related content. They tend to explore the food culture of the UAE and share experiences with their followers. Food lovers depend on these accounts because their genuine reviews, combined with a detailed exploration of dining places and captivating storytelling, have become a reliable source for finding their next dining destination.
Needless to say, with a major portion of the population turning to online platforms for information, food YouTubers influence dining and cooking choices. Their reviews and tutorials guide viewers in exploring new cuisines, restaurants, and cooking methods, impacting food trends within the country. This has led to brands and restaurants continuously partnering with these YouTubers to stand in front of their target consumers.
That said, let’s check out the list of the top food YouTubers in Dubai curated by the leading influencer marketing agency in UAE after thorough research and review.
Who are Food YouTubers?
Food YouTubers are content creators on YouTube who create content around food, cooking, and dining out. These YouTubers provide recipes for delicious dishes, review restaurants and food, and share experiences about restaurant discoveries. Food YouTubers excel at making their content engaging and detailed with step-by-step guides and sharing personal gourmet experiences. Let’s dive into the list of top food YouTubers in Dubai, UAE
List of the Top Food YouTubers in Dubai, UAE
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1. Elwasfa
Subscribers: 1.41 MEngagement Rate: 3.88%About the Creator:
The UAE-based Elwasfa YouTube channel has gained status as one of the most popular culinary channels that delivers food content to its audience. The entire channel's contents operate in Arabic so Arabic-speaking viewers can easily understand. Different cooking styles appear on the channel, including soft Eid cookies, macaroni with béchamel, and grilled chicken thighs. The channel provides detailed, distinctive recipes covering Arabic and international cuisines and features nutritional advice alongside chef and expert demonstrations for parties and cooking methods.
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2. Fatafeat
Subscribers: 1.35 MEngagement Rate: 5.20%About the Creator:
Fatafeat operates as a prominent food-oriented YouTube channel within the United Arab Emirates. Fatafeat provides viewers with diverse culinary material featuring recipes for dishes like Caramel Nut Cake and Meatball Pasta. Fatafeat Academy on the channel offers educational content, which includes lessons about custard coagulation techniques and cornmeal preparation methods. They also collaborate with renowned chefs, such as Chef Sumaya Obaid, to present specialized cooking segments.
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3. Tareekaa
Subscribers: 439kEngagement Rate: 2.02%About the Creator:
The YouTube channel Tareekaa operates from the United Arab Emirates as a popular platform that produces culinary content. Tareekaa YouTube channel provides diverse recipes, cooking tips, and food-related videos to serve viewers who want to develop their cooking abilities and taste new dishes. Viewers can access step-by-step guides on Tareekaa, which lead them through traditional Middle Eastern recipes and international cuisines that they can make at home. The channel enables viewers to contribute their cooking stories and recipe ideas personally.
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4. Chitroos Recipes
Subscribers: 346kEngagement Rate: 2.87%About the Creator:
Traditional Kerala cuisine is the specialty of Chitroos Recipes, which operates its YouTube channel from the United Arab Emirates. Through its channel, the creators aim to maintain and distribute traditional Kerala recipes from the family culinary heritage of their mother. The channel provides complete instructional guides for preparing traditional Kerala dishes, including traditional egg roast and sweet dessert recipes. The channel provides curated collections for different themes that include quick, bachelor-friendly recipes, festive recipes for Onam and Vishu, and separate categories for payasam and chammanthi.
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5. Mr. Chef
Subscribers: 346kEngagement Rate: 2.75%About the Creator:
Mr. Chef operates his YouTube channel in the United Arab Emirates, focusing on producing sweet desserts with chocolate as his primary specialty. The channel offers thorough instructional content for making complex desserts, including their "So Yummy Chocolate MELTED Cake Recipe" while showcasing molten chocolate cake preparation. Viewers receive creative design ideas for baking from his demonstrations of novel cake decoration methods.
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6. Shaw7ha Matetlobhash
Subscribers: 288kEngagement Rate: 3.24%About the Creator:
Based in the UAE, Shaw7ha Matetlobhash is a prominent YouTube channel focusing on culinary content. They demonstrate step-by-step guides to preparing various dishes, such as ‘Have you ever eaten pizza with corn instead of dough.’ Additionally, they also explore dining establishments and restaurant reviews, for instance, ‘The nice restaurants in Cairo I bet you haven't been.’ They also show unique food experiences and culinary adventures, such as "Warning: This video requires translation from Morocco for Boston, the dangerous tagine."
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7. Mr. Taster
Subscribers: 191kEngagement Rate: 3.28%About the Creator:
The international food blogger Mr. Taster performs his culinary explorations from Dubai, United Arab Emirates. He undertakes various eating experiences while tasting both domestic food and international food. For instance, he has featured an "Ultimate Dubai Food Tour" that pinpoints Iranian cuisine. He delves into traditional cooking methods and regional specialties, providing viewers with insights into diverse culinary practices. Notably, he has explored "Wonder of Cooking Rare Arabian Homemade Food in a Village."
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8. Teyssir Ksouri
Subscribers: 175kEngagement Rate: 5.10%About the Creator:
Teyssir Ksouri operates as a chef, restaurateur and a food YouTuber being in the UAE. The culinary works of Chef Teyssir Ksouri stand out because he merges Tunisian heritage tastes with worldwide cooking methods. His expertise has made him rank as one of the leading culinary figures. Through his cooking videos, Chef Teyssir shows viewers how to make recipes, guides them through complete meal preparation steps, and teaches different cooking methods to help people learn cooking skills. Through his channel, Chef Teyssir investigates distinct regions to present traditional food customs alongside local gastronomic traditions.
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9. Sally’s Kitchen Secrets
Subscribers: 148kEngagement Rate: 4.92%About the Creator:
Sally has achieved the status of a leading food YouTuber in the UAE. Through its content, the channel shows recipes and cooking advice, which seeks to provide novel culinary ideas to home chefs. Audience members can find helpful cooking and kitchen efficiency recommendations from Sally in her content. The channel offers complete video instructions for preparing various savory dishes and sweet dessert recipes. The videos were created to serve novice and professional chefs needing inspiration and guidance while cooking.
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10. Wandering Kusina
Subscribers: 144kEngagement Rate: 3.17%About the Creator:
Wandering Kusina operates from the United Arab Emirates as a YouTube channel that explores cuisine while sharing different recipes. The channel owners label themselves "Culinary Enthusiasts - NOT chefs" because they love cooking and eating. The channel presents detailed instructions for preparing different dishes, among which viewers can find the Maguindanaoan staple "Chicken Pastil." They also share their culinary journey, such as participating in a culinary masterclass in Georgia and the complete experience.
Wrapping Up
As we come towards the end of our blog, it’s vividly clear that food YouTubers in the UAE have immense potential and power in the UAE food market, from showcasing the best local eats to reviewing luxury dining spots, these creators bring food experiences to their audiences. On top of that, they uncover hidden gems, recommend fine-dining restaurants, and present the latest food trends to their audience. Food brands and restaurants constantly collaborate with these food YouTubers to gain the upper hand in the market.