With the popularity of Instagram at an all-time high, many want to jump on the bandwagon. We see many content creators wanting to gain acclaim as fashion, travel, or fitness influencers. Yet, from the noise, a few instagram influencers in Asia have managed to stand out and have made a name for themselves in the market, and built authority with their niche content.
These influencers shape opinions, influence preferences, and build trust over time. Studies show influencer content directly affects how audiences perceive brands and make decisions, including trust in a brand, especially when the creator feels relatable and consistent.
For brands, this matters because influence can turn into conversion potential. In fact, a Nielsen study found that nearly 80% of social media users in Asia who follow influencers are more likely to purchase products they recommend, particularly in big markets like India, Indonesia, and the Philippines.
Hence, these top Asian instagram influencers have become major assets for brands in their marketing endeavors. As in Southeast Asia, research shows that trust and parasocial bonds (emotional connections audiences form with creators) considerably strengthen purchase intention. (Research Gate)
That said, for marketers facing ad fatigue, low engagement, or weak recall, these creators provide something valuable, i.e., attention, credibility, and decision-stage influence.
Below is the list of the best ones in the industry in Asia compiled by our top influencer marketing agency for your brand to partner with the ones that match their audiences and values.
List of the Best Asian Instagram Influencers in 2026
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![Virat Kohli]()
1. Virat Kohli
Followers: 274 MEngagement Rate: 0.96%About the Creator:
Being one of the top Asian influencers on instagram, Virat Kohli is a household name among every Indian cricket fan. Apart from breaking numerous records on the cricket pitch, the Indian skipper broke one on Instagram. Virat Kohli was the first Asian male Instagram influencer to reach 275 million followers on Instagram. He has recently collaborated with the Dubai Tourism Board, E1 Series, and others.
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2. Priyanka Chopra Jonas
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Followers: 94.1 MEngagement Rate: 0.67%About the Creator:
Priyanka Chopra Jonas is an international celebrity and famous asian instagram influencer known for acting, modelling, and film production. The 2000 Miss World pageant winner has been graced with numerous accolades, like the National Film Award and Filmfare. Time magazine named her among the 100 most influential people in the world. According to Forbes, she is also among the world’s 100 most powerful women. The Padma Shri awardee has secured the 27th spot on the Instagram Rich List 2021.
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3. Raditya Dika
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Followers: 22.2 MEngagement Rate: 0.09%About the Creator:
Dika Angkasaputra Moerwani Nasution, also known as Raditya Dika, is an Indonesian national known as an actor and director. He is also an author, comedian, and one of the famous Instagram influencers in Asia. He worked as a lead in Cinta Brontosaurus (2013), Manusia Setengah Salmon (2013), and he wrote six national best-selling books.
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4. Davika Hoorne
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Followers: 18.2 MEngagement Rate: 0.48%About the Creator:
Davika Hoorne is a Thai national of Belgian descent known as an actress and a model. She was the lead actress of Thailand’s highest-grossing film “Pee Mak.” Davika Hoorne is the spokesperson for the fashion brand L’Oréal and walks runways for them in Paris Fashion Week. She has also worked with Michael Kors. Vogue Fashion magazine has named Davika Hoorne as “Milan Fashion Week’s Most Compelling Newcomer.
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5. Iqbaal Ramadhan
![Iqbaal Ramadhan]()
Followers: 14.9 MEngagement Rate: 1.39%About the Creator:
Being one of the top Asian content creators on Instagram and a former member of the boy band CJR, Iqbal Ramadan has made a name for himself as an actor and singer. Iqbal Ramadan was awarded at an international film festival and the Awards Macau for a variety of Asian stars in the Up Next category. He shares casual outfit posts and everyday updates that keep his feed relatable while still centered on his career.
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6. Araya Alberta Hargate
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Followers: 11.6 MEngagement Rate: 0.41%About the Creator:
Araya Alberta Hargate is a Thai actress, model, and TV host of British descent who goes by “Chompoo.” Besides her career in acting, she has also gained widespread attention on influencer marketplaces like Instagram, being an Asian influencer on Instagram. She has worked with brands like Adidas, OWNDAYS Thailand, Samsung, etc.
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7. Prang Kannarun
![Prang Kannarun]()
Followers: 6.4 MEngagement Rate: 0.92%About the Creator:
Prang Kannarun Wongkajornklai is a Thai actress, model, and one of the famous Instagram Influencers in Asia, who rose to stardom thanks to her work in sitcoms like “Pan Rai Phai Ruk,” “Nong Mai Rai Borisut,” and “Dao Kaew Duen.” Her feed consists of content from her acting and music projects, and clips from Reels she puts out with music and creative moments that her fans enjoy.
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8. Chi Pu
![Chi Pu]()
Followers: 5.9 MEngagement Rate: 0.36%About the Creator:
Chi Pu is a well-known female Asian influencer who is a Vietnamese actor and pop singer. Her fans count her among the most beautiful Vietnamese celebrities on social media. In 2013, she won Vietnam’s Teen Idol award and is currently active as a model and actress. On Instagram, she posts content from her acting and music projects, fashion looks, event appearances, and content from her day-to-day work as a performer that her fans enjoy.
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9. Varun Aditya
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Followers: 3.9 MEngagement Rate: 0.98%About the Creator:
Varun Aditya is an Indian-born photographer who has numerous accolades under his belt, including Nat Geo’s Nature photographer of the year for animal portraits, which he bagged in 2016. The award-winning photographer went to London to complete his MBA, and upon returning, decided to pursue his interest in photography. On Instagram, he shares mesmerizing pictures of wildlife and nature. He has been mentioned in popular news outlets like BBC, National Geographic, Huffington Post, and Apple.
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10. Bebe Ritnaka
![Bebe Ritnaka]()
Followers: 2.5 MEngagement Rate: 0.12%About the Creator:
Thanchanok Ritnaka, also known as Bebe Ritnaka, is a Thai-born actress, model, singer, former business study professor, and an ACE-certified personal trainer. She has gained widespread recognition in the fitness industry because of her content on Instagram. She posts workout videos, fitness tips, gym routines, and clips from her training sessions, along with photos from her work as an actress and model that keep her audience interested.
Before You Go
These are some of the best and most famous Asian Instagram influencers who have made a name for themselves in Asia and even beyond. These Asian content creators share content in their particular niche and have built a loyal audience who are actively engaged and interested in their content, which in fact has helped them build trust and credibility amongst their followers. This trust is now being leveraged by brands to place their products/services in front of a highly targeted audience and gain conversions.
