Vance Tech's UAE Campaign Drives
Signups with 5% Cashback & Zero Fees

The entire campaign was aimed at fulfilling the following objectives:

• We introduced the campaign with the primary objective to drive sign-ups for Vance Tech’s platform
• We focused on encouraging users to make their first transfer to India using Vance Tech's platform, offering a 5% cashback on the first transfer and zero transaction fees on all transfers.

To connect with the right audience, we selected influencers who were based in the UAE but had a strong following in India. These influencers were chosen based on the following criteria:

• Category Focus: Technology, Infortainment, and Family.
• Content Type: Influencers who regularly share content related to money transfers, tech tools, financial management, or family-oriented activities.
• Audience Demographics: Indian expatriates in the UAE who are likely to need money transfer services.
• After shortlisting the creators we communicated the unique selling proposition (USP) of their platform — cashback and zero transaction fees — as a hook for the campaign.
• Each influencer was provided with a unique referral code to track conversions and measure success.