Launch of Sheikh Saeed
in India

The entire campaign was aimed at fulfilling the following objectives:

• To create awareness and introduce Sheikh Saeed fragrances in the Indian market.
• The primary goal being enhancement of brand’s visibility in India.
• To create a buzz about the launch and availability of multiple distinctive variants like perfumes and deo.

We adopted a strategy to generate Influencer-led content to promote Sheikh Saeed’s wide variety of fragrances.

• Collaborating with macro and micro influencers engaged in the category of beauty, luxury, fashion and lifestyle to reach an audience that resonates with the brand.
• The influencers were given conceptualized scripts to highlight the ingredients and variants of the products as well as emphasizing on enhancing the recognition of the brand.
• Curated quality content focusing on the products and its USP.
• Guided the influencers to redirect their audience to make a purchase of the product from Amazon.