Launch of Ajmal Perfumes
in India

The entire campaign was aimed at fulfilling the following objectives:

• Execute an awareness campaign about the launch of Ajmal Perfume’s double storeyed flagship store in Hyderabad, India.
• The primary aim was to increase the footfall in the brand new store by leveraging the influencers' audience.
• To connect with the audience with a CTA “to avail the 20% discount, take a screenshot of the reel and visit the store before 15th August.”

We adopted a strategy to generate Influencer-led content to promote Ajmal Perfume’s wide variety of fragrances.

• Collaborated with micro, macro and mega influencers like Shiva Jyothi to spread awareness about the launch of Ajmal perfume’s flagship store in Hyderabad.
• Guided the influencers to visit the store and create content highlighting the variety of fragrance and giving their audience a tour of the store.
• Provided influencers with conceptualized scripts to gain maximum traction.
• Collaborated with 18 influencers from the category of entertainment, fashion and lifestyle to reach a relevant audience.