Kapiva Shilajit Gold's campaign to boost visibility
15
Videos
6.5M
Avg Views
8%
Engagement
Strategy
We teamed up with fitness creators to target health-
conscious viewers.
We planned on creating short format videos (YouTube
shorts) where the influencers shared how Shilajit Gold
contributed to their fitness journey, highlighting its
USPs.
And second set of influencers created long format
videos of 5-7 minutes wherein they tested and
reviewed Shilajit’s Gold originality.