Chinese wok store visit
influencer marketing campaign

The entire campaign was aimed at fulfilling the following objectives:

• The focus of the campaign was to create awareness and hype around Chinese Wok.
• The primary aim was to expand it’s outreach to the audience present Pan India through influencer marketing activities.
• To strategically use social media platforms to garner conversions through dine-in and online platforms like Swiggy & Zomato.

We adopted a strategy to generate Influencer-led content to promote Chinese Wok.

1) Onboarding niche influencers.

Selected Niche of Creators: Infotainment, Lifestyle, Couple, Food Vloggers.

Collaborating with mid-tier and macro Influencers in order to reach a wider audience Pan-India.

2) Store Visits on Chinese Wok outlets

Creator generated content in the Chinese Wok outlets was shot, carefully highlighting it’s ambience and extensive menu to choose from with a CTA to purchase the dishes from the nearest Chinese Wok outlet.

3) Youtube Influencer Marketing

Collaborating with mid-tier, macro and micro food creators to generate content and redirecting their audience to purchase from the outlet or order from online platforms highlighting the availability of offers on both physically and on online platforms.

4) Conceptual content

The content being strategically aligned with the creator’s audience to ensure a higher chance of conversion. Conceptualising engaging & relatable content to exhibit and highlight Chinese Wok through used case scenarios and ordering from online platforms like Swiggy and Zomato.